Understanding the nuances of each up-and-coming generation is crucial for marketers aiming to stay ahead of the curve. Generation Z—the cohort born...
Marketing to Gen Z on Quora
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Industry Insights
Enthusiasm soars for the upcoming Cricket World Cup
According to Media and Industry estimates, almost Rs 2,500 crore of advertising money is riding on the ODI Men’s World Cup this year, nearly twice...
Celebrating Women’s Voices: Optimize your Women’s Day campaign with Quora Ads
The journey towards gender equality has seen inspiring milestones, yet the road ahead is laden with opportunities for further advancement. On Quora,...
Quora’s audience is tuned into tax season
Tax season is fast approaching as the IRS begins taking tax filings on January 29, 2024. Here on Quora, we have hundreds of thousands of users...
Advertisers can capitalize on Quora’s surge in traffic as retail investors seek Union Budget 2024 insights
Anticipation for India’s Union Budget 2024 intensifies among investorsThe approach of India’s Union Budget 2024 has heightened interest across the...
On-Demand Webinar: Future Finance – Navigating Marketing in the AI Era
AI in Finance Artificial intelligence (AI) has emerged as a transformative force in the Banking, Financial Services, and Insurance (BFSI) sector,...
Fashion and jewellery insights for Diwali 2023
The Indian fashion market has been growing at a brisk rate and is expected to reach a size of USD $115-125 billion by 2025, according to Times of...
Guiding car and automobile purchase decisions in Festive Season 2023
Cars or bikes or any automobile, for that matter, is a big ticket purchase. It is preceded by a lot of primary and secondary research. Prospective...
College students on Quora: A look at their interests and purchasing power
A study by Unesco points out that in the last twenty years, the higher education gross enrollment rate worldwide almost doubled, going from 19% to...
On-Demand Webinar: Unraveling D2C Trends
Unraveling consumer trends to navigate the D2C opportunity With the accelerated exposure to online shopping, consumers are constantly experimenting...
India’s jewellery retail market goes omnichannel
Jewellery sales in India are taking off online—and it's no wonder! Consumer preferences have shifted with the increasing adoption of digital...
Gen Z in the US
Quora Chief Revenue Officer Vinay Pandey is featured in the latest report from Global Web Index, Gen Z in the US. The report offers new GWI data on...
Global consumers turn to virtual health and wellness
Quora users take health and fitness seriously—and they trust digital channels for expert advice. We’ve rounded up the latest Quora health audience...
Unlocking the power of gaming on Quora
The video game industry has quickly become one of the most popular and influential forms of entertainment. Video games can be played from the...
Indians are taking health and fitness seriously
COVID-19 has left an indelible mark on Indians' approach to health and wellness. The Sunrise Consumer Health and Nutrition Sector, a report by EY...
India’s travel industry is ready for takeoff
At the World Travel Market 2022 in London, held in early November, India’s Tourism Ministry official recounted how the country’s tourism sector,...
Economic uncertainty and rising global inflation fail to foil Europeans’ travel plans
Global travel intent is rising, search windows are lengthening and travelers are investing in meaningful trips, according to the May 2022 report by...
The US travel industry outlook is as sunny as ever
“Three words define travel this summer: No Matter What”, remarked McKinsey’s July 2022 US Summer Travel Report. It found that leisure travel in the...
The Digital Wave in Education
We are living in a fast-changing world where upskilling is the key to staying in touch with the times. Post the pandemic, Education Technology...
Edtech trends in India reflect changing learning landscapes
Learning never stops; not even during a pandemic. There was, however, a shift in the medium of knowledge delivery, with educational technology...
Taking stock of Quora’s investment audience
Earning credibility in India’s buoyant stock market investing landscape Indians’ interest in stock market investing has increased exponentially...
How marketers can tap into the emerging mutual funds opportunity
Guiding high-intent mutual fund prospects through their product journey India’s vibrant mutual fund industry has over 2500 mutual fund schemes from...
How India’s insurance marketers can grow their addressable base through digital
Claiming a piece of the growing insurance pie Should it come as a surprise that despite India having one of the largest potential insurance markets...
The three touchpoints of travel marketing
Travel and Tourism is a trillion-dollar industry that was literally brought to a standstill while the world was bravely fighting the spread of...