“Three words define travel this summer: No Matter What”, remarked McKinsey’s July 2022 US Summer Travel Report. It found that leisure travel in the US was booming; this was reflected by Revenue Per Available Room (RevPAR) in the US outstripping not just 2020 and 2021 levels, but 2019 levels too.
A more recent report by the US Travel Association from December, 2022 uncovered some interesting trends in the travel industry. Nearly eight in 10 current business travelers expect to attend a conference, convention or trade show in the next six months while over half of American travelers believe they will make leisure travel a high spending priority in the next three months.
Quora travel insights
Many Quora users endorse these trends, with over half (53.2%) interested in Travel, as surveyed by GWI. While seeking travel tips, US Quora users are 43% more likely to tap into online reviews from other travelers.
Based on the GWI Core surveys between Q4 2021-Q3 2022 of participating US Quora users. Comparisons are to the average internet user in US as surveyed by GWI.
They ask for advice on a range of themes from destination recommendations to modes of travel.
Popular Questions
Based on Internal Quora Data.
They also had clear preferences in terms of travel websites they frequent.
Quora users’ most frequented travel websites
Based on the GWI Core surveys between Q4 2021-Q3 2022 of participating US Quora users.
The surveys also capture the guiding criteria and priorities for Quora users when they seek to travel.
Travel influences among Quora users
Based on the GWI Core surveys between Q4 2021-Q3 2022 of participating US Quora users.
Quora users are 61.9% more likely to have purchased travel insurance—a robust proxy for travel—in the past 3-6 months, and they are 67.6% more likely to consider purchasing it going forward.
Based on the GWI Core surveys between Q4 2021-Q3 2022 of participating US Quora users. Comparisons are to the average internet user in US as surveyed by GWI.
The McKinsey US Summer Travel report noted, “While near term travel is not clear, we have conviction in an enduring truth: Everyone loves to travel.” Data on Quora users suggests the report is certainly on to something.
Travel marketers have the opportunity to engage with Quora’s high-intent prospects on a platform they trust for answers. Connect with our team to learn how to get started unlocking net new demand for your business.
