Quora users take health and fitness seriously—and they trust digital channels for expert advice. We’ve rounded up the latest Quora health audience insights from around the world. Want to skip to a specific region?
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Popular Health Topics on Quora
united states
United States
Quora insights
Quora users in the US reflect these trends quite accurately. A Global Web Index (GWI) survey of US internet users survey reveals that 46% of Quora users describe themselves as ‘health-conscious’. At least once a week, 44.3% of them go running and 39% go to the gym. The survey also shows that Quora users tend to turn to the internet for their health and wellness needs; 52.7% of Quora users research health issues and healthcare products online. They come to Quora for information and advice on a range of health and wellness-related themes.
Popular Questions
Quora users are…
%
more likely to purchase medicines/pharmaceutical items online
%
more likely to purchase health insurance online
Based on the GWI Core Q1 2022, Q2 2022, and Q3 2022 surveys of participating US Quora users. Comparisons are to the average internet user.
Europe
EMEA
Living a healthy lifestyle has become a priority around the world in the past few years. According to DSM, a global purpose-led, science-based company specializing in nutrition, health, and sustainable living, 60% of consumers worldwide say the pandemic has made them more conscious of preventing health problems by leading a healthy lifestyle. Even prior to the pandemic, however, Europeans have relied on online sources for health advice and services. According to Eurostat, one in two EU citizens look for health information online and 20% of EU citizens reported making an appointment with a practitioner over the internet.
Quora insights
Quora users in Europe have been reflecting these trends. A 2022 Global Web Index (GWI) survey of European Quora users reveals that 45.3% describe themselves as “health-conscious.” They were 65% more likely to go to the gym at least once a week and 48% more likely to go running at least once a week. Quora users trust online platform for advice on health and wellness-related themes; the survey showed that Quora users are 78% more likely to find online information or recommendations very important when choosing healthcare brands.
Popular Questions
Quora users are…
%
more likely to purchase medicines/pharmaceutical items online
%
more likely to purchase health insurance online
Based on the GWI Core Q1 2022, Q2 2022, and Q3 2022 surveys of internet users in Netherlands, France, Spain, Ireland, Italy, Switzerland, Austria, UK, Sweden, and Germany. Comparisons are to the average internet users in those countries.
India
india
Quora insights
Quora users in India reflect these trends quite accurately. The Global Web Index (GWI) survey of all internet users in India, for the first three quarters of CY2022, reveals that 56.8% of Quora users describe themselves as “health-conscious.” At least once a week, 71.1% of them go running and 52.8% go to the gym, while 57.5% showed interest in health food and drinks. Quora users also tend to turn to the internet for their health and wellness needs; 48.2% of Quora users research health issues and healthcare products online and 45.2% of them said that the information or recommendations they found online were important to them in selecting healthcare brands. They come to Quora for information and advice on a range of health and wellness related themes.
Popular Questions
What are some good health insurance plans in India?
Quora users are…
%
more likely to purchase medicines/pharmaceutical items online
%
more likely to purchase skin problem treatment online
Based on the GWI Core Q1 2022, Q2 2022, and Q3 2022 surveys of participating Quora users in India. Comparisons are to the average internet user in India.
Southeast Asia
SEA
Quora insights
Quora users in Southeast Asian reflect these trends. A Global Web Index (GWI) survey of internet users in Malaysia, Indonesia, Philippines, Singapore, and Hong Kong, for the first three quarters of CY2022, reveals that 58% of Quora users describe themselves as ‘”health-conscious.” It also emerged from the survey that Quora users tend to turn to the internet for their health and wellness needs; 58.5% research health issues and healthcare products online and 39.8% say the information or recommendations they found online are important to them in selecting healthcare brands. They come to Quora for information and advice on a range of health and wellness related themes.
Popular Questions
Quora users are…
%
more likely to purchase medicines/pharmaceutical items online
%
more likely to purchase health insurance online
Australia & New Zealand
Australia & New Zealand
Quora insights
Quora users in this region mirror these trends quite closely. A Global Web Index (GWI) survey of internet users in Australia and New Zealand, in the first three quarters of CY2022, reveals that 43.9% of Quora users describe themselves as “health-conscious.” At least once a week, 47.3% of them go running and 42% go to the gym. The survey also shows that Quora users tend to turn to the internet for their health and wellness needs; 47.5% research health issues and healthcare products online and were 100% more likely than the average internet user to have purchased medicines or pharmaceuticals online in the last month. They come to Quora for information and advice on a range of health and wellness related themes.
Popular Questions
Likelihood of users to research health issues and products online
%
more likely to purchase medicines/pharmaceutical items online
%
more likely to purchase health insurance online
Based on Q1 2022, Q2 2022, and Q3 2022 GWI surveys of participating internet users in Australia and New Zealand. Comparisons are to the average internet user in those countries.
