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India’s jewellery retail market goes omnichannel

Online bling is the new thing in India




Jewellery sales in India are taking off online—and it’s no wonder! Consumer preferences have shifted with the increasing adoption of digital channels, resulting in a race to omnichannel success. While online sales of jewellery account for 3-5% of total jewellery sales, Metals Focus expects that the share will double in the next five years to 7-10%, according to a World Gold Council report. What’s more, customers browsing online has led to a rise in ‘online influenced offline’ purchases, giving jewellers an incentive to increase their online visibility. The prevalence of social media also offers plenty of stylish inspiration for shoppers. All this is putting the online market for jewellery in the fast lane.

Quora jewellery insights in India

Quora users are ahead of the curve when it comes to digitising their jewellery shopping. A Global Web Index survey of users in India reveals that Quora users are 42% more likely to purchase jewellery online compared to the average internet user in India.

There are more than 99,000 questions about Jewellery and over 85,000 questions about Gold on the platform. Topics like Diamonds, Fashion Jewelry and Gemstones have thousands of followers with a plethora of questions from users looking for the best local jewellers, reliable jewellery brands, tricks to identify imitation jewellery, and more such conversations.

Based on the GWI Core Q1 2022, Q2 2022, and Q3 2022 surveys of participating Quora users in India. Comparisons are to the average internet user in India.

Popular jewellery topics on Quora


Based on Internal Quora Data

Quora Ads is the perfect platform for jewellery brands looking to build customer trust. With our targeting tools, you can introduce potential customers to your product lines and leverage Image or Video Ads to showcase your unique style. Plus, by engaging in organic conversations on topics related to jewellery, you can establish yourself as an expert on Quora within the industry, creating trustworthy foundations which will stay firmly rooted beyond your online presence.

Maitreyee Ghadigaonkar
Marketing Associate, Quora
Maitreyee is an India-based marketing professional with experience in outbound and business marketing.

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