Targeting types

Reach the right audience on Quora.

Deliver your message in a contextually relevant environment.

Reach a premium Audience

Quora users show high intent.

They are on the platform actively searching for answers.

Build your audience.

Quora Ads offers a variety of targeting options, giving brands the ability to connect with customers in the right place at the right time.

contextual targeting

Topic Targeting: Position ads alongside questions and feeds tagged with specific topics.

Keyword Targeting: Deliver ads next to questions that include your keywords.

Question Targeting: Place ads on specific questions and serve tailored messages to a hyper-targeted audience.

contextual targeting Website Traffic Targeting: Reconnect with customers who visit Quora after visiting your website.

List Match Targeting: Make the most from your email list; target leads, exclude existing customers, or build Lookalikes.

Lookalike Targeting: Scale your existing audiences by finding users similar to your website visitors or email lists.

contextual targeting  

Interest Targeting: Deliver ads to users who engaged with specific content on Quora.

Keyword History Targeting: Send your message to users who read questions with your specified keywords.

Question History Targeting: Follow up with potential customers by delivering ads to users who read specific questions about your products, industry, or competitors.

Answer History Targeting: Retarget users who have read your Promoted Answers—or any other answers on Quora—so you can return to this audience with a strong follow-up message to deepen engagement or drive conversions.

contextual targeting  

Broad Targeting: Deliver ads to the largest possible audience on Quora.

Auto-targeting: Quora’s machine learning system will automatically determine the best targeting configuration to optimize for efficiency and performance over time.


Which targeting type should you choose?

There is no “one-size fits all” targeting strategy with Quora Ads. Mix and match targeting strategies to achieve your business goals.

Ready to get started?

Discover opportunities to expand client value with a Quora expert.

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