Travel and Tourism is a trillion-dollar industry that was literally brought to a standstill while the world was bravely fighting the spread of COVID-19. For the better part of two years, we all had no choice but to make sacrifices when it came to traveling. We had to cancel planned trips, postpone honeymoons, uncheck bucket list adventures and worst of all, avoid seeing our families for the holidays. Fast forward to today and traveling has finally had the chance to recover. Some countries still impose specific health restrictions, but for the most part, the world is back open for business.
76.7% of Quora users go on vacation at least once a year
40.6% of Quora users go on an international vacation at least once a year
Tourism and vacation Topics on Quora have a combined 8.7 million followers
There are more than 2M questions and 6.6M answers related to Travel on Quora
Based on Global Web Index Core US Surveys conducted January-June 2022, Internal Quora Data (US)
1. Showcase the Beauty Before the Specifics
2. Make It Easy to Find Things to Do
3. Let Others Share Their Experiences
Transparency and validation are the final steps to successfully promoting a destination. Like any consumer, we often trust stories, recommendations, and reviews from real people—and this is no different for traveling. Travelers need social proof to feel like they’ve made the right choice with their trip. The best way to give this reassurance is to highlight real and truthful experiences from others. Whether it’s showcasing a testimonial, promoting an expert blogspot, or showing user ratings/reviews, travelers need to feel validated in their decision to book the trip, and this is the touchpoint to do so.
Popular Travel Questions on Quora
What are the most mysterious places in the world?
What country that you have visited had the rudest people? And which one had the nicest people?
What is the biggest trap you fell for as a tourist?
What should I absolutely not do when visiting other countries?
Internal Quora Data
The world is ready to start traveling again and so are Quora users. In fact, US Quora users are 23% more likely to travel because of an advertisement, so don’t miss out on the opportunity to reach and engage with users that are ready to take off!