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Quora’s audience is tuned into tax season




Tax season is underway and here on Quora, we have hundreds of thousands of users turning to the platform for tax and financial advice. What better place to tap into our audience during tax season than somewhere people are seeking expert answers on the topic?

According to irs.gov, “more than 168 million individual tax returns are expected to be filed, with the vast majority of those coming before the April 18 tax deadline.” Quora users want to be sure they are not overlooking any important tax credits they might be eligible for. They also know that going through trusted professionals, they will rest assured that their tax filing is secure and they will get their returns faster.

The leaned-in nature of Quora users provides a perfect opportunity for businesses looking to promote tax services to a targeted audience.

Hot topics



Income Taxes


Tax policy


Income Tax Advice


Taxes in the U.S.


Here’s what people are asking…

Hear from the experts:

Quora audience highlights

Monthly Visitors

Over 300 million unique visitors come to Quora every month to ask questions and find answers.


Quora users

Over half Quora users use the internet to research products and brands

have an undergraduate degree or higher

30% have an undergraduate degree, and 20% have a graduate degree.


report a household income of >$85K


Quora finance insights


trust online financial tools for advice


trust certified financial advisors


trust websites/blog posts about finances

Finance-focused marketers have the opportunity to engage with Quora’s high-intent prospects on a platform they trust for answers. Launch your first ad in minutes or connect with our team to learn how to unlock net new demand for your business.

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Adrienne Gomer
Integrated Marketing Manager
Adrienne has worked with Quora VIP writers for over six years assisting high value Quora writers, enabling their success on the platform. She runs the Quora Expert Spaces in Business, Technology, Education, and Society & Culture and manages Quora’s publishing relationships with Forbes and Apple News. Adrienne also contributes to the official Quora social accounts to highlight new and popular Quora creators.

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