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Quora’s audience is tuned into tax season




Tax season is fast approaching as the IRS begins taking tax filings on January 29, 2024. Here on Quora, we have hundreds of thousands of users engaging in tax and financial advice. What better way to tap into our audience during tax season where so many people are looking for expert answers about their biggest financial questions?

2024 is bringing big changes to people’s tax returns, and Quora users are looking for answers. According to CBS News’ Money Watch, “People could see bigger refunds this year, with some potentially receiving 10% more than a year earlier,” according to Mark Steber, Chief Tax Information officer at Jackson Hewitt. “Ironically, inflation could ultimately benefit taxpayers this year because the IRS adjusted many of its provisions in 2023 for inflation, pushing the standard deduction to a more generous level.”

More than 147 million monthly unique visitors in the US come to Quora for expert answers—including financial guidance when filing their taxes. Quora users know that by leaning on trusted professionals, they will rest assured that their tax filing is secure and they will get their returns faster.

Tax season is the perfect opportunity for financial services advertisers to promote tax services to a wide and eager audience.

Hot tax-related topics on Quora



Income Taxes


Tax Policy


Tax Law


Income Tax Advice


Taxes in the US


Here’s what people are asking…

What tax experts are saying on Quora:

Be sure you discuss your salary structure and changes in that with tax consultant.

Akshay Jain

CA in Accounting & Taxes

As long as the accountant is qualified and does accurate work, it will somewhat decrease your chances of being audited.

Wray Rives


Some people use the term ‘salary’ to refer to all of an employee’s compensation. If that’s the case, then a bonus would be included in that ‘salary.’

Jeff Ashendorf

Tax Attorney

There are ‘tax laws and loopholes’ for every income group.

Rod Walsh, MBA

Business Owner

Quora audience highlights

Monthly Visitors

Over 400 million unique visitors come to Quora every month to ask questions and find answers.


Quora users are engaged in conversations across a variety of topics and industries.


have an undergraduate degree or higher

29% have an undergraduate degree, and 19.5% have a graduate degree.


report a household income of >$85K


Quora finance audience insights


trust online financial tools for advice


trust certified financial advisors


trust websites/blog posts about finances


are interested in finance and the economy


invest in stocks and shares


have investments worth more than $100k

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Adrienne Gomer
Integrated Marketing Manager
Adrienne has worked with Quora VIP writers for over six years assisting high value Quora writers, enabling their success on the platform. She runs the Quora Expert Spaces in Business, Technology, Education, and Society & Culture and manages Quora’s publishing relationships with Forbes and Apple News. Adrienne also contributes to the official Quora social accounts to highlight new and popular Quora creators.

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