The marketing head opens up the ethos of the bank, the importance of authenticity, why digital media is unique, why Quora is interesting and much...
Social media is the real-life barometer of customer sentiment
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Interview
Don’t be an advertiser—be a content creator
"We have always believed in being a content creator rather than an advertiser" —Amul’s Jayen MehtaIn an interview with afaqs and Quora, Jayen Mehta,...
How Quora leverages the power of intent
In this era of information overload, where customer expectations and behaviors are shifting, targeting the right audience with the right approach...
Q&A with Interactive Avenues’ Aparna Tadikonda
“Today, consumers are well-informed, they know what they want already, what brands need to put their money behind, is the consideration and...
Q&A with Hafele India’s Aditya Jalgaonkar
Aditya Jalgaonkar, Manager Digital Marketing - Hafele India, shares insights on how full-funnel strategy works wonders with Quora and how brands...