What is Quora and how can it grow your business?
With over 400 million monthly unique visitors and 300,000+ topics to explore, Quora is the best platform to share knowledge and find answers.
Connect with a high-intent audience that’s actively seeking solutions. Establish thought leadership, influence potential customers, and expand your brand’s reach through targeted advertising on Quora.


What is Quora?
For businesses, Quora offers unique opportunities to:
- Build brand awareness by extending your reach on a global scale
- Boost product consideration in a contextually relevant environment
- Drive conversions among high-intent buyers
Brands can achieve these goals by sharing their expertise through organic Quora answers as well as supercharging distribution through Quora’s targeted advertising solutions.
Turn curiosity into customers on Quora
Quora users are naturally curious. They value credible information and often seek multiple perspectives and expert advice before forming opinions or making purchases.
By having a presence on the platform, brands can:
- Establish credibility in their industry
- Build trust with potential customers
- Influence purchasing decisions
Harness the power of intent to turn this curiosity into customers. By providing valuable, insightful answers, you can position your company as a trusted authority in your field, build trust, and influence future purchase decisions.
Get to know Quora’s audience
Quora users are 56% male & 44% female ¹; more than 73% are Gen Z or millennials ²; nearly half (49.6%) have an undergraduate degree or higher ³ and they are higher-earning than the average internet user ⁴ .

Quora’s audience is unduplicated on other platforms⁵:
- 66% do not use Reddit
- 53% do not use Snapchat
- 53% do not use TikTok
- 46% do not use LinkedIn
- 45% do not use Pinterest
- 45% do not use X
- 23% do not use Facebook
- 20% do not use Instagram

How businesses use Quora Ads
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Drive resultsReach high-intent buyers at the right moment and influence purchase decisions. Targeting Topic Targeting • Keyword Targeting • Lookalike Audiences • Retargeting Tools Quora Pixel • Conversion API • CPA Bidding Solutions Image Ads • Text Ads • Promoted Answers • App Installs |
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Grow trafficBoost consideration in Quora’s trusted environment and drive qualified website traffic back to your website. Targeting Broad Targeting • Topic Targeting • Interest Targeting Tools CPC Auto-bidding Solutions Promoted Answers • Business Profiles • Image Ads • Video Ads |
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Build brandExtend your brand’s reach and generate awareness among a leaned-in audience. Targeting Broad Auto-targeting • Topic Targeting • Interest Targeting • Custom ABM Targeting Creative Tips Branded content: Include company logos and colors on image and video assets. Solutions Video Ads • Promoted Answers • Image Ads • Brand Lift Study • Business Profiles |
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Find your audience
Join conversations where your expertise adds value, whether you’re targeting decision-makers in finance or creative professionals seeking solutions.
Complement organic activity with ads
Start building presence organically by sharing knowledge and insights in your field, or accelerate your reach through Quora Ads.
Many successful brands combine both—establishing credibility through thoughtful answers while using targeted advertising to amplify their message to specific audience segments.

Set yourself up for success
Discover how other businesses have succeeded on Quora through our success stories, or dive into practical advertising playbooks and campaign guides in our Resources Library.
Add Quora to your marketing strategy
Connect with an expert to explore tailored strategies or create an ads account today to get started.

²Based on the GWI Core Q2 2024 survey of 13,521 participating global Quora users. Comparisons are to the average global internet user aged 16+.
³Based on the GWI Core Q1 2024 survey of 2,464 participating Quora users in the US and Canada. Comparisons are to the average internet user aged 16-64 in the US and Canada.
⁴Based on the GWI Core Q1 2024 survey of 2,013 participating Quora users in the US. Comparisons are to the average internet user aged 16-64 in the US
⁵GWI Core Q1 2024; Base: 13597 Quora Users, 29345 Reddit users, 68172 Pinterest users, 57254 LinkedIn users, 159684 Facebook users, 68938 X users, 120055 TikTok users, 52345 Snapchat users, and 146129 Instagram users, aged 16-64, globally