What is Quora and how can it grow your business?

With over 400 million monthly unique visitors and 300,000+ topics to explore, Quora is the best platform to share knowledge and find answers.

Connect with a high-intent audience that’s actively seeking solutions. Establish thought leadership, influence potential customers, and expand your brand’s reach through targeted advertising on Quora.

What is Quora?

Quora is a platform where curious minds come to ask questions, share knowledge, and explore a wide range of topics.

For businesses, Quora offers unique opportunities to:

  • Build brand awareness by extending your reach on a global scale
  • Boost product consideration in a contextually relevant environment
  • Drive conversions among high-intent buyers

Brands can achieve these goals by sharing their expertise through organic Quora answers as well as supercharging distribution through Quora’s targeted advertising solutions.

Turn curiosity into customers on Quora

Quora users are naturally curious. They value credible information and often seek multiple perspectives and expert advice before forming opinions or making purchases.

By having a presence on the platform, brands can:

  • Establish credibility in their industry
  • Build trust with potential customers
  • Influence purchasing decisions

Harness the power of intent to turn this curiosity into customers. By providing valuable, insightful answers, you can position your company as a trusted authority in your field, build trust, and influence future purchase decisions.

Get to know Quora’s audience

Quora users are 56% male & 44% female ¹; more than 73% are Gen Z or millennials ²; nearly half (49.6%) have an undergraduate degree or higher ³ and they are higher-earning than the average internet user ⁴ .

Quora’s audience is unduplicated on other platforms⁵:

  • 66% do not use Reddit
  • 53% do not use Snapchat
  • 53% do not use TikTok
  • 46% do not use LinkedIn
  • 45% do not use Pinterest
  • 45% do not use X
  • 23% do not use Facebook
  • 20% do not use Instagram

Quora’s knowledge-hungry users are engaged across a variety of topics.

With a vast and continuously expanding user base, Quora attracts hundreds of millions of visitors seeking expert knowledge and insights.

Quora answers consistently rank highly in Google searches, often appearing on the first page and sometimes as the top result. This makes Quora an influential platform for sharing knowledge and expertise across a wide range of topics.

How businesses use Quora Ads

contextual targeting

Drive results

Reach high-intent buyers at the right moment and influence purchase decisions.

Targeting

Topic Targeting • Keyword Targeting • Lookalike Audiences • Retargeting

Tools

Quora Pixel • Conversion API • CPA Bidding

Solutions

Image Ads • Text Ads • Promoted Answers • App Installs

contextual targeting

Grow traffic

Boost consideration in Quora’s trusted environment and drive qualified website traffic back to your website.

Targeting

Broad Targeting • Topic Targeting • Interest Targeting

Tools

CPC Auto-bidding

Solutions

Promoted Answers • Business Profiles • Image Ads • Video Ads

contextual targeting

Build brand

Extend your brand’s reach and generate awareness among a leaned-in audience.

Targeting

Broad Auto-targeting • Topic Targeting • Interest Targeting • Custom ABM Targeting

Creative Tips

Branded content: Include company logos and colors on image and video assets.

Solutions

Video Ads • Promoted Answers • Image Ads • Brand Lift Study • Business Profiles

Find your audience

From tech enthusiasts and business leaders to healthcare professionals and hobbyists, Quora’s community spans countless interests and industries.

Join conversations where your expertise adds value, whether you’re targeting decision-makers in finance or creative professionals seeking solutions.

Complement organic activity with ads

Start building presence organically by sharing knowledge and insights in your field, or accelerate your reach through Quora Ads.

Many successful brands combine both—establishing credibility through thoughtful answers while using targeted advertising to amplify their message to specific audience segments.

Set yourself up for success

Discover how other businesses have succeeded on Quora through our success stories, or dive into practical advertising playbooks and campaign guides in our Resources Library.

Add Quora to your marketing strategy

Complement your marketing mix with Quora Ads—launch quickly by repurposing existing creatives you’re running on other channels or try exclusive high-impact formats like Quora Promoted Answers.

Connect with an expert to explore tailored strategies or create an ads account today to get started.

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Sources:
¹Based on the GWI Core Q1 2024 survey of 13,597 participating global Quora users, aged 16-64.

²Based on the GWI Core Q2 2024 survey of 13,521 participating global Quora users. Comparisons are to the average global internet user aged 16+.
³Based on the GWI Core Q1 2024 survey of 2,464 participating Quora users in the US and Canada. Comparisons are to the average internet user aged 16-64 in the US and Canada.
⁴Based on the GWI Core Q1 2024 survey of 2,013 participating Quora users in the US. Comparisons are to the average internet user aged 16-64 in the US
⁵GWI Core Q1 2024; Base: 13597 Quora Users, 29345 Reddit users, 68172 Pinterest users, 57254 LinkedIn users, 159684 Facebook users, 68938 X users, 120055 TikTok users, 52345 Snapchat users, and 146129 Instagram users, aged 16-64, globally

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