Quora Ads FAQ
Here are some of the most commonly asked questions about Quora Ads, and what you need to know to get started.
What are Quora Ads?
Quora Ads is a self-serve advertising platform that lets you run native ads to over 300 million people on Quora around the world. Quora Ads help businesses create brand awareness, drive traffic to their websites, connect with high-intent customers, and build thought leadership in their industry.
What are the different types of Quora Ads?
Quora’s current ad offerings include Promoted Answers, Text Ads, Image Ads, Video Ads, Lead Generation Forms, and App Installs. Of these ad formats, Promoted Answers are exclusive to Quora and cannot be found anywhere else. They pair the longform nature of Quora’s knowledge-rich answers with its powerful ad targeting suite.
How can you buy and run ads on Quora?
Quora ads run on an auction so you don’t need to buy ads, but rather set your bid price. Our algorithms use a variety of factors to determine the winner of an auction including ad relevance, bid price, user feedback, frequency of ad impression, and conversions, if applicable.
How much do Quora Ads cost?
What you spend on Quora Ads depends on the budget you set. Advertisers have the option to set a lifetime budget for each campaign, as well as a maximum daily budget to ensure ad spend is distributed across the lifetime of your campaign. Read our Budget Setting Best Practices.
How long does Quora review ads?
The Quora Ads review process can vary depending on types of ads you choose and their complexity, but advertisers can generally expect to be alerted within 24 hours of submission. Read our blog post for more information about common mistakes and tips for avoiding Quora ad rejection.
What are the image sizes for Quora Ads?
We recommend 16:9 to 4:5 aspect ratio and minimum width of 580 pixels for Image Ads. However, we accept a variety of sizes and will automatically pad images to fit the ad placement. As such, images may be displayed differently depending on placement. Read our Image Ad Overview.
What is Quora marketing?
Companies can leverage Quora to boost their marketing efforts by joining relevant communities on Quora, creating a Quora Business Profile, and positioning themselves as a thought leader in their industry by contributing to relevant discussions on the platform. Quora Ads can aid these efforts by boosting reach and exposure.
How to use Quora for content marketing?
In addition to Promoted Answers, businesses can leverage Quora as part of their organic content marketing strategy, writing from both individual and Business Profiles. Answers on Quora are evergreen, continuing to garner views, upvotes, comments, and shares beyond the normal lifespan of a post on other platforms.
How to use Quora for Business?
Anyone can create a Quora Ads Manager account to begin running ads on Quora. Our ad formats include Promoted Answers, Text Ads, Image Ads, Video Ads, Lead Generation Forms, and App Installs. Quora Ads help businesses create brand awareness, drive traffic to their websites, and convert leads.
What channel is Quora Ads?
Quora Ads is a paid social channel for advertisers to run native ads to over 300 million monthly unique users on Quora. Specific ad placements vary depending on targeting selections, but generally include different locations such as topic feeds, user feeds, question pages, and Quora email digest.
What are self service ads on Quora?
The Quora Ads Manager is a self-service platform where users can create and launch ad campaigns to run on Quora. The platform lets you manage audience targeting, ad creative, and bidding. Anyone can create a Quora Ads Manager account and launch their first Quora Ads campaign in minutes.
What are Quora Ads good for?
Quora ads help businesses create brand awareness, drive traffic to their websites, connect with high-intent customers, and build thought leadership in their industry. Depending on your creative and targeting selections, Quora Ads support both top of funnel awareness as well as lower funnel conversions for a full funnel approach.
What converts on Quora Ads?
While every ad campaign is unique, advertisers who install the Quora Pixel can define and track events on their site to optimize campaigns for conversions. Check out our Quora Ads Success Stories for examples of Quora Ads campaigns that have converted well.
Can you put affiliate links in Quora Ads?
Quora Promoted Answers let you provide detailed information about your business and drive users to your site or desired landing page. However, we do not allow affiliate links to be used as landing page URLs. This includes landing pages and websites built for the sole purpose of promoting affiliate links.
How do you set custom conversions in Quora Ads?
Quora advertisers can track Custom Events and conversions based on URL page load events without needing to install an Event Pixel. The Base Pixel is required on every page of your website for Custom Events to work. Read our help center article for detailed instructions on Setting Up Custom Events.
How to use Quora for marketing?
Businesses can leverage Quora for marketing by answering questions and sharing industry knowledge through organic Quora conversations. By following relevant Topics and joining Spaces, brands can engage directly with customers and position themselves as a thought leader. Businesses interested in Quora Ads can launch their first campaign in minutes.
How to use Quora for affiliate marketing?
Quora Ads does not allow affiliate links to be used as landing page URLs. This includes landing pages and websites built for the sole purpose of promoting affiliate links. For more information about this policy, read our help center article on Quora Ads Prohibited Content.
How to use Quora to promote your business?
Businesses can answer questions on Quora as part of their organic content marketing strategy as well as leverage Quora’s powerful targeting suite to reach Quora’s global audience with Quora Ads. Our ad formats include Promoted Answers, Text Ads, Image Ads, Video Ads, Lead Generation Forms, and App Installs.