Ad Format
Video Ads
Stand out on a text-based platform and captivate your audience with sight and sound.
Video Ads Specs
Bring your brand to life
Launch brand awareness campaigns and/or double-down on performance efforts.
Length
3-60 seconds
Film Format
MOV, MP4
Aspect Ratio
16:9
Resolution
1280 x 720 pixels
Call to Action
Choose from 16 available CTAs
Come join brands telling their story with video!
Unique ad types like Promoted Answers drive traffic and boost conversions for marketing campaigns and now with video, brands can more effectively tell their story.
We have always had more video assets than static ones, and Quora supporting video ads helps us showcase our Brand Videos.
Swapnil Kumar
Associate Manager – Performance & Brand Marketing
HealthifyMe
Benefits of Video Ads
How video magnifies your marketing
Set your story in motion with video campaigns that build brand awareness, drive traffic to your website, and connect with high-intent customers.
Bring your brand’s story to life
Express yourself while increasing understanding of your products and services
Getting started is simple
Easily repurpose existing video content you’re already running on other platforms
Some stories are best told through video
Entertainment, travel, automotive, and CPG brands shine on this immersive medium
Video is how your customers want to engage with you
88% of people would like to see more video from brands in 2022.
See our Video Ads announcement
Read the Video Ads Overview and Spec List
Quora Video Ads Best Practices
Define your objective
Your video content will vary depending on if you’re targeting users in the awareness, consideration, or conversion stages.
Open with a bang
People’s attention spans are shorter than ever, so it’s crucial to make the first few seconds count.
Place your brand at the center
Have your logo visible within the video and repeat your name multiple times throughout the ad to improve brand recall.
Caption your content
Captions are not required, but we recommend them to improve accessibility and ensure your video makes sense without audio.
Show, don’t tell
You’re using video for a reason. Let users experience your brand first-hand and limit text to the most powerful moments.
Inspire action
Compel users to take the next step by choosing from 16 different calls-to-action available on Quora.
Ready to get started?
