Quora Insights

Food & Grocery Delivery Market Trends & Quora Audience Insights

In recent years, the retail landscape has witnessed a monumental shift with the rise of food and grocery delivery platforms. This revolutionary concept has redefined the way people shop, offering unparalleled convenience and speed in accessing essential goods and services. 

The key characteristic of the online food and grocery delivery platforms is its emphasis on ultra-fast delivery times, sometimes within minutes or hours of placing an order. These platforms cater to the increasing demand for fast and efficient delivery of groceries, takeout, pharmaceuticals, and other daily necessities through a seamless online shopping experience. 

The food delivery revolution has reshaped the way consumers approach their everyday shopping needs. With the advent of delivery platforms, shoppers can now enjoy unparalleled convenience and time-saving benefits. The seamless integration of advanced technologies, such as artificial intelligence and efficient logistics systems, has enabled food delivery platforms to optimize delivery routes and ensure prompt order fulfillment. As this trend continues to gain momentum, it is set to redefine the retail landscape and elevate customer expectations for swift, hassle-free shopping experiences.

#FoodGroceryTrends

Global food & grocery delivery trends

The market share of food and grocery delivery platforms varies in different parts of the world, but its growth and adoption have been remarkable across the globe. In regions like the United States and Europe, grocery delivery has become ubiquitous for consumers seeking convenience when it comes to shopping for staples and everyday essentials. In economies like India and South East Asia, the rapid expansion of the middle class and increasing digital penetration have fueled their growing popularity. The last two years further accelerated its adoption as consumers embraced contactless and on-demand delivery options.

The term “quick commerce” has become increasingly popular in some regions to describe ultra-fast grocery delivery services. Countries where quick commerce has taken off include France, Indonesia, Germany, Spain, and Italy, as consumers demand ever-speedier delivery of essential items.

Food delivery has spread its wings globally, experiencing varying levels of adoption and market-specific trends. In this article, we will explore the global context of online food and grocery delivery, delve into specific market trends across different regions of the world, and examine valuable insights and conversations from Quora users.

#FoodGroceryBestPractices

Food & grocery delivery platform advertising best practices

Here are some overarching creative best practices for developing effective advertisements as an online food delivery platform.

Focus on the food.

At the core of delivery platform ads should be mouthwatering visuals of fresh, delicious cuisine. Feature high-quality photos and videos of your most appetizing menu items. This imagery should take center stage in both image and video ads to grab attention and stimulate hunger among viewers.

Sell the convenience.

Your ads also need to showcase the speed, ease and seamlessness of ordering from your delivery platform. For video, dramatize happy customers tapping their phones and having food quickly arrive at their door. For images, use concise text overlays to communicate convenience and urgency.

Highlight exclusive offers.

Leverage limited-time discounts, percent-off deals and free delivery guarantees to generate urgency and interest. Test different savings-focused messages and incentives to determine which resonate most with your audience.

Build brand recognition.

While highlighting food and convenience, incorporate branded colors, fonts, logos and other consistent elements to identify the ad with your specific delivery platform’s brand. This helps build familiarity and trust with viewers.

Test and refine.

Run A/B experiments testing different creative approaches, messages, imagery, offers and text. Analyze performance data to continuously refine and improve your ads for optimal engagement and conversions.

By combining compelling creative, convenience and branding with strategic testing and distribution, delivery platforms can develop truly effective and impactful advertising.

#FoodGroceryonQuora

Food & grocery delivery advertising on Quora

Social platforms like Quora are commonly used by delivery services for broad brand awareness and promotions. Drilling down with location-based targeting allows them to focus spend in high-priority markets.

Quora offers multiple ad formats brands can mix and match to suit these goals.

 

Image Ads

Video Ads

App Installs

The combination of these strategies allows delivery platforms to attract users both broadly through brand marketing, while also using highly targeted digital ads to drive direct orders and conversions.

Popular food & grocery delivery topics on Quora

Fast Food

2.6M Followers

Food Delivery

256.7K Followers

Grocery Shopping

78.6K Followers

Uber Eats

39.1K Followers

Supermarkets

83.8K Followers

Delivery

101.8K Followers

Zomato

88.9K Followers

DoorDash

24K Followers

GrubHub

53.7K Followers

Online Groceries

27.4K Followers

Get your brand’s message in front of over 400 million Quora users placing their next delivery order.

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#FoodGroceryAudience

Quora’s global food & delivery audience

#FoodGroceryAudienceUS

Grocery delivery trends in the US 

The online grocery delivery market has witnessed explosive growth in the United States, driven by fast-paced lifestyles among urban populations and a trend towards contactless services amid COVID-19. Customers, especially in urban areas, appreciate the convenience of quick deliveries from the comfort and safety of their homes.

The US digital grocery market has surged significantly in recent years. As per Statista data, the online grocery customer base counts roughly 150 million shoppers, close to half of the country’s population and food and beverage retail e-commerce in the US is projected to cross the threshold of $47 billion by 2025. 

Quora users in the US are increasingly turning to online delivery platforms for their grocery needs, with 34% ordering groceries online for home delivery, and 21% choosing curbside pickup or in-store collection. Millions of these active users come to Quora to seek information and recommendations about delivery platforms, grocery shopping, food delivery and more.

Food & grocery delivery related content views in the US

The evergreen conversations on Quora about online grocery shopping, food delivery platforms, and discussions about staples and retail brands are picking up fast. The curve makes it evident that the online grocery delivery conversations are experiencing an explosive growth in the region. 

Reasons for shopping for groceries online in the US

There are a lot of different reasons why people shop online instead of heading out of their homes. According to a recent GWI survey, the following were the top reasons why Quora users have been shopping for groceries online:

27%

Have a regularly scheduled shopping purchase

23%

Need staple goods quickly

19%

Need products for a specific occasion or meal

16%

Have cravings for a specific type of food

13%

Want to try new products

Top food delivery shopping questions on Quora in the US

Online food and grocery shopping is routine for many people in the US. Consumers seek reviews and guidance from others on Quora about food delivery and the best platforms in their area before making purchases.

Get your brand’s message in front of 147 million US Quora users placing their next order.

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#FoodGroceryAudienceEU

Grocery delivery trends in Europe

European countries have embraced online grocery shopping with enthusiasm. However, diverse regulations and logistical challenges have shaped the market in each region differently. While countries like the United Kingdom and Germany have seen considerable growth, some Eastern European markets are still in their early stages of adoption. Quora conversations highlight the need for localized marketing strategies and understanding cultural preferences when advertising in Europe.

Europe is experiencing a rapid rise in e-grocery adoption, driven by urbanization and changing consumer preferences. Statista estimates that the revenue for the grocery delivery segment in Europe is expected to reach $81 billion in 2023. Quora users in Europe are increasingly turning to online platforms for their grocery shopping needs, with 40% ordering groceries online to be delivered to their homes and 20% choosing curbside pickup or in-store collection.

Food & grocery delivery related content views in Europe

There are a myriad of conversations on Quora about online grocery shopping with users discussing brands, products, delivery platforms and everything in between. Particularly in recent months, there has been an uptick in conversations about online groceries in Europe.

Reasons for shopping for groceries online in Europe

What are the top reasons why people prefer shopping online instead of venturing outside their homes? Quora users in Europe revealed their primary motivations for purchasing groceries online.

31%

Have a regularly scheduled shopping purchase

20%

Have cravings for a specific type of food

17%

Need staple goods quickly

17%

Want to try new products

16%

Need products for a specific occasion or meal

Top grocery delivery shopping questions in Europe

With the booming trend of online grocery shopping in Europe, there are active discussions on Quora surrounding grocery products, beloved brands, and essential items. Users seek valuable insights and reviews from fellow consumers to enhance their online shopping experience, discover the best platforms and local stores for online grocery shopping in their area.

Get your brand’s message in front of 48 million European & UK Quora users placing their next order.

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#FoodGroceryAudienceAPAC

Grocery delivery trends in APAC

India

In India, increasing smartphone penetration and the rise of the middle class have fueled the demand for quick delivery services. According to a report by Economic Times, India’s quick commerce market is expected to grow 8 times in the next two years and reach $5.5 billion in market value by 2025. 

Quora discussions in India reveal the significance of customer loyalty programs and personalized offers to win over this highly competitive market. Quora users in India have wholeheartedly embraced online grocery shopping, with a big majority of 59% ordering groceries from third-party delivery services. 64% order groceries to be delivered to their homes whereas 26% order groceries for curbside pickup or in-store collection.

Food & grocery delivery related content views in India

Grocery and food delivery platforms have become popular topics of discussion on Quora. People are increasingly interested in topics related to staples and retail brands. It’s clear from the trend that online grocery delivery discussions are experiencing a massive surge in popularity.

Reasons for shopping groceries online in India

Online grocery shopping in India gained significant momentum during the lockdowns and continues to thrive as people experienced the convenience and efficiency it offers. A recent GWI survey in the region identified the top five reasons why consumers continue to prefer shopping for groceries online.

52%

Have a regularly scheduled shopping purchase

42%

Want to try new products

39%

Need products for a specific occasion or meal

36%

Need staple goods quickly

33%

Have cravings for a specific type of food

Top grocery delivery shopping questions on Quora in India

Get your brand’s message in front of 100 million Indian Quora users placing their next order.

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#FoodGroceryAudienceSEA

Southeast Asia

The increasing demand for convenience-driven services and the emergence of tech-savvy consumers in Southeast Asia have paved the way for online grocery shopping to flourish. Countries like Singapore, Malaysia, Thailand, and Indonesia have seen substantial adoption of grocery delivery services. However, each country in Southeast Asia presents its unique set of challenges and opportunities, requiring online grocery platforms to tailor their strategies according to local preferences and regulations. Quora insights reveal that customers in these regions value quick delivery, reliability, and personalized offers. 

Southeast Asia represents a promising market for online grocery platforms, with its growing middle class and increasing digital adoption. Revenue in the quick commerce segment in Southeast Asia is projected to reach $4 billion in 2023, according to Statista. Quora users in Southeast Asia are increasingly adopting online grocery shopping, with 44% of them having ordered groceries online in the last week. 

Grocery delivery related content views in Southeast Asia

As online grocery shopping continues to increase in popularity in Southeast Asia, users in the region are eagerly discussing grocery products, beloved brands, and essential items on Quora. Engaging with fellow consumers, they’re seeking honest reviews and insights to enhance their online shopping experience.

Top grocery delivery questions on Quora in Southeast Asia

The vibrant Quora community is buzzing with conversations about online grocery shopping. Users seek and share insights and reviews on grocery products, beloved brands, and must-have items. Here are some of the popular questions about online grocery shopping on Quora in Southeast Asia.

Get your brand’s message in front of 29 million Southeast Asian Quora users placing their next order.

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#FoodGroceryAudienceANZ

Australia & New Zealand

In Australia and New Zealand, the fast-paced urban lifestyle and the increasing popularity of online shopping have driven the demand for quick and convenient delivery services. The region is witnessing an upwards trend in grocery delivery adoption, as platforms leverage advanced logistics and partnerships with local grocery stores to ensure prompt order fulfillment.

Revenue in this segment in Australia is projected to reach $1 billion in 2023 with an expected average revenue per user (ARPU) of US $348, according to Statista. Quora users in Australia and New Zealand (ANZ) are actively embracing online grocery shopping, with 30% of them having ordered groceries online in the last week. 

Grocery delivery related content views in Australia & New Zealand

With the fast adoption of online grocery shopping in Australia and New Zealand, users in the regions actively engage in discussions on Quora surrounding grocery products, beloved brands, and essential items. Users seek honest reviews of experiences from fellow consumers to enhance their online shopping experience and discover the best platforms and local stores for online grocery shopping in their area. The popularity of online grocery shopping can be seen in the growing trend of content views on related topics on Quora.

Travel remains a hot topic among Quora users, with more than 51% stating their interest in travel in a recent Global Web Index survey. Many of them like to explore local destinations and attractions with a big majority of 73% users indulging in domestic travel at least once a year.

A significant portion of Quora users are heavy spenders when it comes to travel. 31% enjoy the comfort of flying business while 51% of them partake in short vacations abroad at least once a year. 

Top grocery delivery shopping questions on Quora in Australia & New Zealand

Online grocery shopping is on the rise in Australia and New Zealand, sparking lively discussions on Quora about favorite brands, essential items, and where to find the best deals. Users turn to fellow consumers for valuable insights and reviews, all with the goal of optimizing their online shopping experience and discovering the top platforms and local stores in their area.

Get your brand’s message in front of 12 million Quora users in Australia & New Zealand placing their next order.

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#TravelStrategy

Your grocery delivery marketing strategy on Quora

The rapid rise of grocery delivery has revolutionized the retail industry, offering consumers unparalleled convenience and speed in accessing essential goods and services. All around the world, food delivery platforms have transformed the way people shop for groceries and daily necessities. The key to success lies in enhancing their visibility and fostering brand loyalty among customers. 

Ready to elevate your online grocery business to new heights? Embrace the power of Quora Ads today and unlock a world of highly engaged consumers seeking expert advice and personalized recommendations. Connect with your target audience, establish your brand as a trusted authority, and cultivate lasting relationships with your customers.

 

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