Ad format

Image Ads

Make your brand visually stand out on Quora’s text-based platform.
Image Ad Specs

Capture more than their attention

Leverage image ads as-is or pair them with a Quora Lead Gen Form.

Company logo



65 characters max


105 characters max

Hero image

Recommended aspect ratio: 16:9 to 4:5
Recommended minimum width: 580 pixels

Note: Images may be displayed differently depending on placement.

Call to action:

Choose from 16 available CTAs

Download the Image Ads Best Practices Guide

Take advantage of visual storytelling

Combine your business’s colors, imagery, and messaging for a cohesive brand experience customers will remember.


ESET customized their Quora image ads and generated higher quality leads than Google Display at CPMS ~86% lower than LinkedIn.

The Motley Fool Australia

The Motley Fool Australia scaled their image ad campaigns and acquired 100+% more leads at 47% lower CPAs.

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