Ad format

Image Ads

Make your brand visually stand out on Quora’s text-based platform.
Capture more than their attention

Image ad specifications

Leverage image ads as-is or pair them with a Quora Lead Gen Form.

Company logo:



65 characters max


105 characters max

Hero image:

Recommended aspect ratio: 16:9 to 4:5
Recommended minimum width: 580 pixels

Note: Images may be displayed differently depending on placement.

Call to action:

Choose from 16 available CTAs

Image ad design best practices

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Test statement and question headlines.

Questions are native to Quora and tend to drive higher CTRs.
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Test different CTAs.

But make it clear what users can expect when they visit your website.
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Incorporate branding.

Consistent brand colors, logos, product shots, and key messaging are more memorable for users.
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Adopt ad to landing page congruence.

Repeated imagery throughout a funnel builds user trust in your brand, reduces friction, and subconsciously reminds the user about the ad-to-site connection.
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Make sure your message makes sense without the image.

Certain placements are text-only, so Image Ads that win these placements will automatically convert to Text Ads.
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Test 3-4 images per ad set.

See more efficient costs and better performance.
Check out Quora’s comprehensive Creative Best Practices article for creating your Text, Image, Video, Promoted Answer, and Lead Gen Ad campaigns.

Navigating the Quora Ads Manager

This video provides a comprehensive walkthrough of Quora’s advertising platform. It covers the end-to-end process of creating and managing Quora ad campaigns, including:


  • Navigating the Ads Manager interface and campaign setup
  • Selecting ad formats like Text Ads, Image Ads, and Promoted Answers
  • Configuring audience targeting, ad scheduling, and budgets
  • Previewing and submitting ads for review
  • Accessing reporting and optimization tools

Quora image ad policies & guidelines

Quora has detailed policies governing the content and design of ads and landing pages on their platform. These policies cover areas such as prohibited content, ad copy requirements, image quality standards, and landing page functionality. For the full policy details, see Quora’s Advertising Policies.

Quora image ads success stories

Combine your business’s colors, imagery, and messaging for a cohesive brand experience customers will remember.


ESET customized their Quora image ads and generated higher quality leads than Google Display at CPMs ~86% lower than LinkedIn.

The Motley Fool Australia

The Motley Fool Australia scaled their image ad campaigns and acquired 100+% more leads at 47% lower CPAs.

Frequently asked questions about Quora image ads

What are Quora Ads?

Quora Ads is a self-serve advertising platform that lets you run native ads to over 400 million people on Quora around the world. Quora Ads help businesses create brand awareness, drive traffic to their websites, connect with high-intent customers, and build thought leadership in their industry.

What are the image sizes for Quora Ads?

We recommend 16:9 to 4:5 aspect ratio and minimum width of 580 pixels for Image Ads. However, we accept a variety of sizes and will automatically pad images to fit the ad placement. As such, images may be displayed differently depending on placement. Read our Image Ad Overview.

Where will your Quora image ads appear?

Image ads can appear on desktop and mobile devices on users’ home feeds and topic feeds. They are also eligible for placements on question pages and the Quora Digest newsletter; however, these placements are text-ad-only. Image ads will be converted to text ads if they appear on these pages.

For more information on ad placements, please refer to Where do Quora ads appear?

phone and laptop image ad example

What are the different types of Quora Ads?

Quora’s current ad offerings include Promoted AnswersText AdsImage AdsVideo AdsLead Generation Forms, and App Installs. Of these ad formats, Promoted Answers are exclusive to Quora and cannot be found anywhere else. They pair the longform nature of Quora’s knowledge-rich answers with its powerful ad targeting suite.

What channel is Quora Ads?

Quora Ads is a paid social channel for advertisers to run native ads to over 400 million monthly unique users on Quora. Specific ad placements vary depending on targeting selections, but generally include different locations such as topic feeds, user feeds, question pages, and Quora email digest.

Ready to get started?

Discover opportunities to expand client value with a Quora expert.

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