Circles Up

Circles Up aimed to attract highly engaged users who are actively facing life challenges and seeking solutions. The main targets were app installations and high-intent user registrations.

Circles Up employed a strategy of precise targeting on Quora, utilizing the platform's contextual and behavioral targeting capabilities to reach individuals actively researching specific mental health topics such as anxiety, depression, and relationship issues. This method ensured that their ads were seen by users most likely to benefit from their services, at the moment they were seeking help.

"Quora has endless potential for growth for any business. Understand how you can really provide value to Quora users in order to succeed. Leveraging Quora’s targeted capabilities allows us to reach users who are not just looking for information, but are ready to take action."

Circles Up achieved remarkable results with their Quora campaign Higher Retention Rate: Users acquired from Quora demonstrated a 50% higher retention rate compared to those from other platforms such as Facebook and Google. This indicates that the users engaged with Circles Up's app were more likely to continue using it over time. High-Quality, High-Intent Users: The targeting capabilities of Quora allowed Circles Up to attract users who were not only interested in their services but were also more likely to engage deeply. This led to better engagement and longer-term usage of the app. Cost Efficiency: The overall Cost Per Acquisition (CPA) on Quora was approximately 15% lower than that on Google and Facebook. Additionally, the quality of customers from Quora was 30% higher, underscoring the effectiveness of Quora in reaching more suitable and engaged users for Circles Up’s services.