Circles

Circles aimed to attract highly engaged users who are actively facing life challenges and seeking solutions. The main targets were app installations and high-intent user registrations.

Circles employed a strategy of precise targeting on Quora, utilizing the platform's contextual and behavioral targeting capabilities to reach individuals actively researching specific mental health topics such as anxiety, depression, and relationship issues. This method ensured that their ads were seen by users most likely to benefit from their services, at the moment they were seeking help.

Quora has endless potential for growth for any business. Understand how you can really provide value to Quora users in order to succeed. Leveraging Quora’s targeting capabilities allows us to reach users who are not just looking for information, but are ready to take action.

Circles achieved remarkable results with their Quora campaign, demonstrating that Quora's targeting capabilities enabled Circles to attract high-quality, high-intent users who were not only interested in their services but also more likely to engage deeply with the app. Notably, the quality of customers who actively engaged with the app and demonstrated long-term usage from Quora was 30% higher, underscoring the platform's effectiveness in reaching more suitable and engaged users for Circles’s services. Specifically, these users showed a 50% higher conversion rate compared to those sourced from other platforms like Facebook and Google, indicating a greater likelihood of continued app usage over time. Furthermore, the campaign proved to be cost-efficient, with the overall Cost Per Acquisition (CPA) on Quora being approximately 15% lower than that on Google and Facebook.