The Quora Pixel
Measure, scale, & optimize campaigns with the Quora Pixel
What is the Quora pixel?
The Quora Pixel is a short piece of code that is added to your website’s header and any webpages measuring a conversion. The collected data helps you track conversions from Quora ads, optimize your campaigns, and build targeted audiences based on website traffic.
Measure Conversions
Learn what Quora users are doing on your website. Measure advertising performance by attributing conversions to your ad campaigns.
Audience Engagement
Target high-intent users who interacted with your brand before, and Lookalike audiences to find users who have similar characteristics.
Optimize Results
With the Quora Pixel, you can track real-time results and make goals-based bids to optimize a specific action a user is most likely to take.
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Know the Basics
Installing the Quora Pixel
Start measuring actions tied to business goals, such as downloads, purchases, subscriptions, or leads.
Install the base pixel
Install the Base Pixel code to the header code on every page on your website.
Install the event pixel
Install the Event Pixel code on specific page(s) or element(s) of your website that signal a conversion event.
Check the pixel status
Visit the “Pixels & events” tab in your Quora Ads Manager to confirm your pixel’s status is set as “Active.”
Success on Quora
GLA University
Sprite – Coca Cola
TOEFL® – Educational Testing Service (ETS)
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