Ad FORMAT

Lead Gen Forms

Capture customer intent the moment they conduct research on Quora.

Download the Ad Format Best Practices Cheatsheet

Lead gen form specs

Your all-in-one advertising solution

Target key audiences in the Ads Manager, influence with your creative, and collect leads by pairing Lead Gen Forms with any Quora ad.

University of Chicago

Quora’s Lead Gen Forms generated 5x more information requests for the University of Chicago at CPLs 63% lower than Facebook.

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