Quora Insights

Amazon Prime Day Marketing Trends & Quora Audience Insights

Last summer’s Amazon Prime Day 2023 was a resounding success, surpassing previous records and setting new milestones. The two-day shopping extravaganza took place on July 11th and 12th, and it proved to be the biggest Prime Day event to date. The total sales during this period reached an extraordinary $12.7 billion, with over 375 million items purchased worldwide.

Prime members played a significant role in driving the success of Prime Day The event offered an extensive range of deals across various categories, including Home, Fashion, and Beauty, which emerged as the top-selling deal categories. Notably, independent sellers, particularly small and medium-sized businesses, experienced tremendous success, with this Prime Day being the largest ever for them on Amazon’s platform. 

As we look ahead to Amazon’s Prime Day in July, sellers can take advantage of the massive opportunity presented by this two-day sales event by driving incremental awareness on Quora.

What is Amazon Prime Day?

Amazon Prime Day is an annual 48-hour mega sales event exclusively for Amazon Prime members. Launched in 2015 to celebrate Amazon’s 20th anniversary, Prime Day has quickly become one of the biggest shopping events of the year, rivaling Black Friday and Cyber Monday. During this event, Prime members gain access to exclusive deals, flash sales, and substantial discounts across a wide range of product categories.

Over the years, Prime Day has grown into a massive opportunity for brands to boost sales, clear inventory, and acquire new customers. For advertisers, Prime Day presents a unique chance to capitalize on the surge in traffic and consumer interest. By crafting targeted Prime Day advertising strategies and leveraging Amazon’s diverse ad formats, brands can amplify their visibility, drive sales, and achieve a strong return on ad spend (ROAS) during this highly competitive period.

As Prime Day continues to expand globally and break records each year, it has become a crucial date in the e-commerce marketing calendar. Brands that effectively prepare and optimize their Prime Day advertising campaigns stand to gain a significant advantage in terms of revenue, customer acquisition, and brand exposure.

Amazon Prime Day sales trends for July 2024

This Prime Day, experts anticipate strong sales of holiday gifts and seasonal items as shoppers look to get a head start on their holiday shopping. Categories like toys, electronics, kitchen appliances, and home goods are likely to see some of the deepest discounts. Advertisers selling products in these categories will want to promote their deals and offerings to capture market share during this competitive sales period.

In addition to price-focused deals and promotions, retailers may also look to capitalize on emerging shopping trends. Sustainability and responsibility are top of mind for many consumers, so advertising greener product options or highlighting a company’s eco-friendly credentials could be a differentiation tactic. Sellers may also want to promote convenience-driven options like same-day delivery to appeal to busy shoppers looking to checkout and receive items quickly.

Why advertise on Amazon Prime Day?

Advertising on Amazon during Prime Day offers a multitude of benefits for brands looking to maximize their visibility and sales. Here are some compelling reasons why you should invest in Prime Day advertising:

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Increased traffic and sales

Prime Day attracts millions of shoppers actively seeking deals and ready to make purchases. By advertising during this high-traffic period, you can tap into a massive audience and significantly boost your sales.

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Enhanced brand exposure

With the intense competition during Prime Day, advertising helps your brand stand out from the crowd. By leveraging various ad formats, you can increase your brand’s visibility and reach a wider audience. This increased exposure can lead to higher brand recognition and customer loyalty.

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Unique advertising opportunities

Prime Day offers exclusive opportunities, such as Prime-exclusive discounts and Lightning Deals. These special promotions are highly sought after by shoppers and can help drive a sense of urgency and FOMO (fear of missing out).

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Improved ad performance

The increased traffic and consumer intent during Prime Day often translates to better ad performance. Many advertisers report lower cost-per-click (CPC) and higher conversion rates compared to non-Prime Day periods. This means you can potentially achieve a better return on ad spend (ROAS) and maximize the efficiency of your advertising budget.

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Competitive advantage

With the majority of brands vying for consumer attention on Prime Day, not advertising can put you at a disadvantage. By participating in Prime Day advertising, you ensure that your products remain visible and competitive amidst the surge of deals and promotions. Failing to advertise could result in lost market share to competitors who are actively promoting their offerings.

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Long-term benefits

The impact of Prime Day advertising extends beyond the 48-hour event itself. By acquiring new customers and increasing brand visibility during Prime Day, you can foster long-term relationships and drive repeat purchases. The heightened exposure and sales momentum generated during Prime Day can have a positive ripple effect on your overall e-commerce success.

Advertising on Prime Day presents a golden opportunity for brands to amplify their presence, drive sales, and gain a competitive edge in the crowded e-commerce landscape. By developing a strategic Prime Day advertising plan and leveraging the right ad formats, you can unlock the full potential of this mega sales event and set your brand up for long-term success.

10 tips to succeed with Prime Day advertising

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Plan ahead

Start preparing your Prime Day advertising strategy well in advance. Analyze past performance data, set clear goals, and allocate budgets accordingly. Early planning allows you to optimize your campaigns and ensure maximum readiness for the big event.

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Optimize your product listings

Before increasing your advertising efforts, ensure your product listings are optimized for conversion. Use compelling titles, high-quality images, detailed descriptions, and relevant keywords to improve your product visibility and attract potential customers.

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Leverage multiple ad formats

Take advantage of the various ad formats, such as promoted answers, video ads, image ads, and text ads. Each format offers unique benefits and can help you reach customers at different stages of their buying journey.

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Utilize Prime-exclusive promotions

Participate in Prime-exclusive deals and promotions, such as Lightning Deals and Prime Early Access deals. These limited-time offers can create a sense of urgency and drive higher conversion rates during the Prime Day event.

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Optimize for mobile

With a significant portion of Prime Day traffic coming from mobile devices, ensure your ads and product listings are optimized for mobile viewing. Use clear, concise ad copy, and compelling visuals that are easily readable on smaller screens.

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Monitor and adjust in real-time

Keep a close eye on your advertising performance throughout Prime Day. Regularly monitor your campaigns, track key metrics, and make real-time adjustments as needed. Be prepared to reallocate budgets, pause underperforming ads, and scale successful ones to maximize your ROI.

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Increase your bids and budgets

With increased competition during Prime Day, be prepared to adjust your bids and budgets to maintain visibility. Monitor your campaigns closely and be willing to invest more to capture the attention of deal-seeking shoppers.

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Target relevant keywords

Conduct thorough keyword research to identify the most relevant and high-converting keywords for your products. Focus on keywords that align with your Prime Day deals and promotions to attract qualified traffic and maximize your ad relevance.

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Expand your keyword reach

In addition to your core keywords, consider expanding your keyword targeting to include Prime Day-specific terms such as “Prime Day deals,” “Prime Day discounts,” or “Prime Day [product category].” This can help you capture the attention of shoppers actively searching for Prime Day offers.

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Retarget and follow up

After Prime Day, continue to engage with your new customers and retarget those who showed interest but didn’t convert. Use Amazon’s retargeting capabilities to serve targeted ads and email follow-ups to encourage repeat purchases and foster long-term customer relationships.

By implementing these tips and crafting a comprehensive Prime Day advertising strategy, you can maximize your visibility, drive sales, and achieve success during this highly competitive sales event. Remember to stay agile, adapt to real-time performance data, and continually optimize your campaigns to get the most out of your Prime Day advertising efforts.

Advertising strategies for before, during and after Prime Day

To maximize the impact of your Prime Day advertising efforts, it’s essential to develop a comprehensive strategy that covers the periods before, during, and after the event. Here’s a breakdown of key strategies for each phase:

Before Prime Day:

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Conduct keyword research

Identify the most relevant and high-converting keywords for your products, including Prime Day-specific terms. Optimize your product listings and ad copy to incorporate these keywords.

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Optimize your product listings

Ensure your product listings are compelling and informative, with clear titles, high-quality images, and detailed descriptions. Focus on highlighting your product’s unique features and benefits.

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Set budgets and bids

Allocate your advertising budget based on your Prime Day goals and historical performance data. Set competitive bids to ensure your ads remain visible during the high-traffic event.

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Plan your promotions

Determine which products you’ll feature during Prime Day and create attractive deals and promotions. Consider participating in Prime-exclusive deals like Lightning Deals to generate buzz and urgency.

During Prime Day:

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Monitor your campaigns closely

Keep a close eye on your advertising performance throughout Prime Day. Track key metrics like click-through rate (CTR), conversion rate, and cost-per-click (CPC) to identify areas for optimization.

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Adjust bids and budgets in real-time

Be prepared to make real-time adjustments to your bids and budgets based on performance data. Increase bids on top-performing keywords and products, and reallocate budget from underperforming campaigns.

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Capitalize on Prime Day ad formats

Leverage Prime Day-specific ad formats, such as Prime-exclusive discounts and promotions, to capture the attention of deal-seeking shoppers. Ensure your ads highlight your unique Prime Day offers.

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Engage with shoppers

Respond promptly to customer inquiries and feedback during Prime Day. Provide excellent customer service to build trust and encourage positive reviews.

After Prime Day:

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Analyze performance data

Conduct a thorough analysis of your Prime Day advertising performance. Identify top-performing products, keywords, and ad formats to inform future strategies.

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Retarget and remarket

Engage with shoppers who showed interest in your products but didn’t convert during Prime Day. Use retargeting ads and email marketing to encourage them to complete their purchases.

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Continue to optimize

Apply the lessons learned from Prime Day to continuously optimize your advertising campaigns. Refine your keyword targeting, ad copy, and product listings based on performance insights.

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Foster customer relationships

Follow up with your Prime Day customers to encourage product reviews, offer post-purchase support, and promote related products. Build long-term relationships to drive repeat purchases and brand loyalty.

By implementing these strategies before, during, and after Prime Day, you can create a cohesive and effective advertising campaign that maximizes your visibility, drives sales, and sets your brand up for long-term success on Amazon. Remember to stay agile, adapt to real-time data, and continuously refine your approach to stay ahead of the competition.

Complement Amazon Ads with off-Amazon promotions

While Amazon advertising is crucial for driving sales and visibility during Prime Day, complementing your on-platform efforts with off-Amazon promotions can help you reach a wider audience and maximize your overall impact. One effective platform for off-Amazon advertising is Quora.

Quora Ads offer unique opportunities to engage with a highly targeted and engaged audience, making it an excellent choice for promoting your Prime Day deals. Here’s how you can leverage Quora Ads to complement your Amazon advertising strategy:

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Provide valuable content

Quora users are looking for informative and helpful content. Create ads that offer valuable insights, tips, or solutions related to your products or Prime Day promotions. By providing useful information, you can establish your brand as a trusted resource and drive interest in your offerings.

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Drive traffic to your Amazon storefront

Use clear calls-to-action (CTAs) in your Quora ads to direct users to your Amazon storefront or specific Prime Day landing pages. Ensure a seamless user experience by providing direct links and optimizing your landing pages for conversion.

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Reach a relevant audience

Quora allows you to target users based on their interests, behaviors, and demographics. By targeting topics and questions related to your products or industry, you can reach potential customers who are actively seeking information and solutions.

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Measure and optimize performance

Track the performance of your Quora ads using metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS). Use this data to continually refine your targeting, ad copy, and creative for optimal results.

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Highlight your Prime Day deals

Use your Quora ads to showcase your exclusive Prime Day promotions and discounts. Craft compelling ad copy that emphasizes the limited-time nature of your deals and encourages users to take action.

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Leverage multiple ad formats

Quora offers a variety of ad formats, including text ads, image ads, video ads, and promoted answers. Experiment with different formats to find what resonates best with your target audience and Prime Day messaging.

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Retarget engaged users

Implement retargeting campaigns on Quora to reach users who have previously interacted with your ads or visited your Amazon storefront. Retargeting allows you to keep your brand and Prime Day promotions top-of-mind and encourage users to complete their purchases.

By complementing your Amazon Prime Day advertising efforts with Quora Ads, you can expand your reach, drive additional traffic to your promotions, and ultimately boost your sales potential. Quora’s unique targeting capabilities and engaged user base make it an effective platform for amplifying your Prime Day marketing strategy.

Remember to maintain consistent messaging and branding across your Amazon and off-Amazon promotions to create a cohesive experience for potential customers. By leveraging the power of Quora Ads in conjunction with your Amazon advertising, you can maximize your visibility, engagement, and conversions during the highly competitive Prime Day event.

Hot Prime Day and retail topics on Quora

E-Commerce

2.96M Followers

Shopping

2.27M Followers

Online Shopping

1.57M Followers

1.33M Followers

Prime Day and Prime Big Deal Days have not only become highly anticipated events for Amazon customers, but they have also sparked rival sales events among competing retailers in recent years. This competition among retailers benefits sellers, who have the opportunity to showcase their products and increase visibility and potential sales.

Amazon competitor topics on Quora

1.1M Followers

650K Followers

453K Followers

150K Followers

122K Followers

Popular Amazon Prime Day questions on Quora

Ad formats to leverage on Amazon Prime Day

When advertising on Quora during Prime Day, it’s crucial to utilize the various ad formats available to maximize your reach and engagement. Here are the key ad formats to consider:

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Text ads

Text ads are a simple yet effective way to promote your Prime Day deals on Quora. These ads appear within users’ feeds and can be targeted to specific topics, interests, and demographics. When creating text ads for Prime Day, focus on crafting compelling headlines and descriptions that highlight your exclusive offers and promotions. Incorporate relevant keywords like “Prime Day deals” or “Prime Day discounts” to attract users actively searching for Prime Day-related content.

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Video ads

Video ads on Quora provide an immersive and engaging way to showcase your products and Prime Day promotions. These ads can appear in users’ feeds or as pre-roll ads before Quora’s video content. To maximize the impact of your video ads during Prime Day, create short, attention-grabbing videos that showcase your products in action and emphasize your Prime Day deals. Use eye-catching visuals, clear branding, and strong calls-to-action to encourage users to click through and take advantage of your offers.

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Image ads

Image ads on Quora allow you to visually showcase your products and Prime Day promotions. These ads can be targeted to specific topics and demographics, ensuring your message reaches the right audience. When designing image ads for Prime Day, use high-quality product images and incorporate text overlays that highlight your exclusive deals and discounts. Use bold, eye-catching colors and clear branding to make your ads stand out in users’ feeds.

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Promoted answers

Promoted Answers are a unique ad format on Quora that allows you to showcase your expertise and engage with users directly. During Prime Day, you can use Promoted Answers to provide valuable insights and advice related to your products or industry. For example, you could answer questions like “What are the best Prime Day deals for [your product category]?” or “How can I make the most of Prime Day discounts?” By providing helpful and informative answers, you can establish your brand as a trustworthy resource and drive traffic to your Prime Day promotions.

By leveraging these ad formats and optimization tips on Quora during Prime Day, you can effectively reach and engage with your target audience, drive traffic to your promotions, and maximize your sales potential during this high-traffic shopping event.

How to run a successful Amazon Prime Day ad campaign on Quora

Here is a sample Quora Ad campaign you could run to give your Amazon Prime Day promotion an extra boost. We recommend running one campaign in two phases.

Phase 1 – Awareness 

To build brand and product awareness in the lead-up to Prime Day, we recommend running a month-long Traffic campaign using Broad Targeting. This configuration will promote your ads widely across Quora to get maximum impressions.

Format: Image Ad

Objective: Traffic

Audience: All genders, United States

Additional Targeting: Broad targeting, all placements, mobile + desktop

Timeline: June-July

Pro-Tip: Make sure your message makes sense without the image. Certain placements on Quora are text-only, so Image Ads that win these placements will automatically convert to Text Ads.

Phase 2 – Amazon Prime Day Promo

At the start of Prime Day, swap out your creative for messaging that showcases your special promotion. We recommend changing the creative—rather than setting up a new campaign—because Quora’s machine learning algorithm has already started optimizing the existing campaign over the last week.

Timeline: Prime Day (exact date in July still TBD)

Amazon Prime Day text ad example
amazon prime day Ad Example

Try Quora Promoted Answers: An ad format you can’t find anywhere else.

Prime Day advertisers can create Promoted Answers and run targeted promoted content to introduce new products and deals to Quora users actively compiling their holiday shopping lists and researching what gifts to buy. By addressing pressing questions, advertisers on Quora can cut through the clutter, build credibility, and directly influence key purchase considerations for the Prime Day season and beyond.

Focus your Prime Day campaign on what matters to Quora users

These are some of the most influential factors driving Quora’s audience to make online purchases:

76.7%

Price

72%

Easy online purchase process

65.1%

Quick delivery

60%

Commitment to sustainability

48.3%

Supporting a cause

Make Quora a part of your marketing plan

Including Quora in your Amazon Prime Day and Prime Big Deal Day marketing plans can expose your brand to a massive audience discussing and sharing their experiences, recommendations, and insights about these special sales events. This valuable user-generated content can help you understand customer preferences, gather feedback, and tailor your marketing strategies to better meet their needs, ultimately driving engagement and sales during Prime Day and beyond.

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