Quora Insights

Summer Marketing Trends & Quora Audience Insights

Summer advertising trends

Industry

Marketing

Geo

AMER EMEA

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As summer rolls in across North America and Europe, it presents a golden opportunity to connect with a highly motivated audience seeking both work and leisure. The season has historically shown a surge in interest across Quora topics including Travel, Outdoor Activities & Sports, Home & Garden, Education, and even B2B and SaaS.

Summer can be a particularly advantageous time to run marketing campaigns on Quora for several reasons. Many people are planning vacations, attending outdoor events, and looking for new activities to try. This presents a great opportunity for businesses to promote their products or services that are relevant to the summer season. Summer is also a time when students are out of school and may have more free time to engage with content online, and working professionals have more time to evaluate new products and services.

In this article, we’ll outline popular summer topics on Quora and how brands can make a splash with their summer campaigns.

Summer advertising trends

As the sun shines brighter and the days grow longer, the landscape of summer advertising continues to evolve. In 2024, several key trends are shaping the industry:

Interactive Content

Brands are leveraging interactive elements such as quizzes, polls, and augmented reality experiences to engage audiences more deeply.

Sustainability Focus

With increasing environmental awareness, consumers are drawn to brands that highlight eco-friendly practices and sustainable products in their campaigns.

Personalization

Advanced data analytics allow for hyper-targeted ads that cater to individual preferences, making marketing efforts more effective and resonant.

Video Dominance

Short-form videos, particularly on platforms continue to capture audience attention and drive brand engagement.

Influencer Collaborations

Partnering with influencers remains a powerful strategy, with micro-influencers gaining traction for their authentic connections with niche audiences.

#PopularSummerTopics

Popular summer topics on Quora

Below is a look at some of the Quora topics that have grown in recent summers.

Based on the GWI Core Q3 2022 survey of participating Quora users in the US and Canada

Outdoor Activities & Sports

Summer is synonymous with outdoor fun. Whether it’s hitting the trails, diving into a pool, or perfecting that tennis serve, people are seeking inspiration and information.

Here’s how to make your brand a part of their journey:

Identify popular questions related to your products or services.

Are people asking about the best hiking boots for beginners? Share your expertise. Are they looking for tips on setting up a campsite? Provide valuable advice and position your brand as a trusted resource.

Showcase your products in action.

Quora image ads are ideal for showing closeups of your products. Answer questions with high-quality lifestyle imagery of your athletic wear, hiking backpacks, camping equipment, and more to show off their quality and features.

Target niche high-intent groups.

Quora’s targeting options allow you to reach specific demographics and interests. Target users interested in hiking, camping, swimming, or specific sports to ensure your message reaches the right audience.

Photo credit: Alberto Casetta | Unsplash

Photo credit: Arcwind | Unsplash

Home & Gardening

As gardens bloom and home improvement projects take center stage, Quora becomes a hub for DIY enthusiasts and green thumbs.

Here’s how to cultivate growth in this space:

Showcase your expertise.

Answer questions about planting techniques, lawn care, pest control, and creating thriving outdoor spaces. Share tips, tricks, and even step-by-step guides to establish your brand as a knowledgeable resource.

Take advantage of the visual nature of DIY and renovating.

Share high-quality images to showcase stunning garden makeovers, patio designs, or home improvement projects using your products. Inspire users with before-and-after photos to demonstrate the possibilities.

Target homeowners researching their next project.

Reach users actively engaged in home and garden topics. Target by interests like gardening, landscaping, DIY projects, and home improvement to connect with your ideal customer base.

B2B

While some sectors experience a summer lull, it’s an opportunity for B2B brands to capture attention and nurture leads. Decision-makers often have more time for research and planning during these months.

Here’s how to make the most of it:

Become a thought leader.

Share insightful answers to questions about industry trends, business challenges, and strategic planning. Position your brand as a thought leader by offering valuable perspectives and actionable advice.

Promote case studies and success stories.

Showcase how your products or services have helped other businesses achieve their goals. Real-world examples build credibility and demonstrate your value proposition.

Target decision-makers.

Reach professionals in your target industries by leveraging Quora’s targeting options. Focus on job titles, company size, and industry keywords to connect with key decision-makers.

Photo credit: Campaign Creators | Unsplash

Photo credit: Johnny Africa | Unsplash

SaaS

The need for efficient digital solutions doesn’t take a summer break. For SaaS companies, Quora offers a platform to showcase your offerings and address specific pain points.

Here are a few strategies to get started:

Solve user problems.

Identify common questions and challenges faced by businesses in your target market. Provide clear, and concise answers that demonstrate how your SaaS solution can streamline operations, improve productivity, or enhance security.

Highlight key features and benefits.

Use Quora’s long form content format to break down complex technical concepts into easily digestible explanations. Showcase the key features and benefits of your software through bullet points, visuals, and real-world examples.

Target tech-savvy users.

Reach users interested in technology, software solutions, and specific industry applications. Leverage Quora’s targeting options to connect with potential customers actively seeking SaaS solutions.

Education

Summer is a time for students to explore new interests, prepare for upcoming semesters, or advance their careers. Quora provides a platform for educational institutions and online learning platforms to connect with this eager audience.

Here’s how to nurture their curiosity:

Guide academic journeys.

Answer questions about course selection, college applications, career paths, and study tips. Provide valuable guidance to students navigating their educational journey.

Showcase learning resources.

Promote online courses, tutoring services, test preparation materials, and other educational resources that cater to summer learning needs.

Target students and lifelong learners.

Reach users interested in education, specific academic subjects, professional development, and personal growth. Quora’s targeting options allow you to connect with your ideal audience based on their learning goals.

Photo credit: Alexander Dummer | Unsplash

Photo credit: Marc Babin | Unsplash

Travel & Tourism

Summer is the peak season for travel and tourism. People are eager to explore new destinations, experience different cultures, and create lasting memories.

Here’s how your brand can stand out:

Inspire dream vacations.

Answer questions about popular destinations, travel tips, budget-friendly options, and unique experiences. Share stunning images and captivating stories to fuel wanderlust and position your brand as a travel expert.

Showcase unforgettable experiences.

Highlight the unique offerings of your hotels, resorts, tour operators, or travel agencies. Use Quora’s platform to showcase breathtaking scenery, luxurious amenities, and authentic cultural experiences.

Target travel enthusiasts.

Reach users actively planning trips, seeking travel inspiration, or researching specific destinations. Leverage Quora’s targeting options to connect with your ideal audience based on their travel interests and demographics.

Travel & Tourism Audience Insights

With summer just around the corner, consumers are eager to hit the roads, seas, and skies once again. Now is the perfect time for industry players to invest in advertising to showcase how they have innovated, adapted, and transformed to meet the needs of today’s travelers.

Read Our Travel Insights

Summer marketing on Quora in North America

In North America, summer is a particularly popular time for outdoor activities and travel, making it an excellent opportunity for businesses to promote products or services that are relevant to the season. Additionally, with many people taking time off work or school, they may have more free time to engage with content on Quora.

The season is not exclusive to leisure activities, however—it’s a prime time for businesses researching solutions during the slower summer months. The summer months present a great opportunity for businesses to create and share informative, engaging content that can help establish their brand as an authority in their industry. As a result, running summer marketing campaigns on Quora can be a smart way to increase brand awareness and drive engagement with potential customers during a time when they are more likely to be looking for new products or services to try.

Discover the latest trends and interests in North America with our data-backed insights. Here’s a breakdown of some of the popular topics Quora users engage with during the summer months.

Summer marketing on Quora in Europe

Picture this: As the weather gets balmy, there are people putting on their hats (and thinking hats), actively figuring out what to do both in terms of work and leisure. Especially in Europe, June to August is the perfect time to capture the audience who are dabbling in work and play. We’re not just saying this, our data is telling us. Historically, this is the time online businesses see a spike across a multitude of sectors: B2B, SaaS, Education, Outdoor Activities & Sports, and Home & Garden.

Discover the power of summer advertising in Europe and unlock untapped growth opportunities for your business. 763 million people in Europe will be connected to the internet by 2025 per Statista, wielding an average per capita GDP of $46.2K as of 2023, according to Trading Economics. You can’t afford to miss out on reaching your target audience in the simplest and quickest way possible. By leveraging platforms like Quora that resonate with these audiences, you can notice instant spikes in your sales at the touch of a button.

Summertime in Europe is not just about leisure—it’s a prime opportunity for businesses to tap into potential high-intent customers. With people out and about, actively seeking things to do and places to visit, it’s the perfect moment to get your brand noticed. By targeting this motivated audience, you can make a big splash in the market and enjoy increased business throughout the summer months.

Popular summer topics on Quora in Europe

Historically, the summer season has brought a surge in interest across a variety of Quora topics including Travel, Outdoor Activities & Sports, Home & Garden, B2B, SaaS, and Education.

Travel

Europeans are embracing a variety of travel styles this summer. Road trips offer flexibility and adventure, while travel websites make planning more accessible. Interest in passports is growing, indicating a readiness for international travel. Seeking travel tips and hacks is becoming more popular, showing a desire for savvy traveling. Backpacking continues to attract younger travelers, and visiting new destinations remains a favorite activity. Additionally, flights reflect a renewed enthusiasm for air travel.

The latest Global Web Index survey conducted during the summer months provides valuable insights into the travel plans of Quora users.

44%

are planning to go on a domestic vacation

30%

are planning to go on a vacation abroad

36%

purchased travel tickets in the last 3-6 months

33%

are planning to purchase travel tickets

Based on the GWI Core Q3 2022 survey of participating Quora users in the UK, the Netherlands, Italy, Ireland, Germany, Spain, Sweden, Austria, Switzerland, and France.

Increase in the number of followers on travel-related topics on Quora during the summer:

86%

Road Trips

33%

Travel Websites

28%

Passports

20%

Travel Tips

18%

Backpacking

17%

Travel Hacks

16%

Visiting and Travel

13%

Flights

Based on the GWI Core Q3 2023 survey of participating Quora users in the US and Canada.