Amazon Prime Big Deal Days Marketing Trends & Quora Audience Insights
As we look ahead to Amazon’s Prime Big Deal Days on October 8th and 9th, sellers can take advantage of the massive opportunity presented by this two-day sales event by driving incremental awareness on Quora.
In 2023, Amazon said its two-day Prime Big Deal Days sale was its largest October holiday kickoff sale ever. Amazon says Prime Members bought hundreds of millions of items in its 2023 sale. More than 150 million of those purchases were from third-party sellers, which make up the majority of GMV on Amazon’s marketplace.
Prime members played a significant role in driving the success of Prime Big Deal Days. The event offered an extensive range of deals across various categories, including Home, Fashion, and Beauty, which emerged as the top-selling deal categories. Notably, independent sellers, particularly small and medium-sized businesses, experienced tremendous success, with this Prime Day being the largest ever for them on Amazon’s platform.
What are Amazon Prime Big Deal Days?
Amazon Prime Big Deal Days are an annual 48-hour mega event exclusively for Amazon Prime members. During this event, Prime members gain access to exclusive deals, flash sales, and substantial discounts across a wide range of product categories.
Over the years, Prime Big Deal Days have grown into a massive opportunity for brands to boost sales, clear inventory, and acquire new customers. For advertisers, Prime Big Deal Days present a unique chance to capitalize on the surge in traffic and consumer interest. By crafting targeted Prime Big Deal Day advertising strategies and leveraging Amazon’s diverse ad formats, brands can amplify their visibility, drive sales, and achieve a strong return on ad spend (ROAS) during this highly competitive period.
As Big Deal Days continue to expand globally and break records each year, it has become a crucial date in the e-commerce marketing calendar. Brands that effectively prepare and optimize their Prime Big Deal Days advertising campaigns stand to gain a significant advantage in terms of revenue, customer acquisition, and brand exposure.
Amazon Prime Big Deal Days sales trends for October 2024
For this year’s Prime Big Deal Days, experts anticipate strong sales of holiday gifts and seasonal items as shoppers look to get a head start on their holiday shopping. Categories like toys, electronics, kitchen appliances, and home goods are likely to see some of the deepest discounts. Advertisers selling products in these categories will want to promote their deals and offerings to capture market share during this competitive sales period.
In addition to price-focused deals and promotions, retailers may also look to capitalize on emerging shopping trends. Sustainability and responsibility are top of mind for many consumers, so advertising greener product options or highlighting a company’s eco-friendly credentials could be a differentiation tactic. Sellers may also want to promote convenience-driven options like same-day delivery to appeal to busy shoppers looking to checkout and receive items quickly.
Why advertise on Amazon Prime Big Deal Days?
Advertising on Quora during Prime Big Deal Days offers a multitude of benefits for brands looking to maximize their visibility and sales. Here are some compelling reasons why you should invest in Prime Big Deal Day advertising:
Increased traffic and sales
Prime Big Deal Days attract millions of shoppers actively seeking deals and ready to make purchases. By advertising during this high-traffic period, you can tap into a massive audience and significantly boost your sales.
Enhanced brand exposure
With the intense competition during Prime Big Deal Days, advertising helps your brand stand out from the crowd. By leveraging various ad formats, you can increase your brand’s visibility and reach a wider audience. This increased exposure can lead to higher brand recognition and customer loyalty.
Unique advertising opportunities
Prime Big Deal Days offer exclusive opportunities, such as Prime-exclusive discounts and Lightning Deals. These special promotions are highly sought after by shoppers and can help drive a sense of urgency and FOMO (fear of missing out).
Improved ad performance
The increased traffic and consumer intent during Prime Big Deal Days often translates to better ad performance. Many advertisers report lower cost-per-click (CPC) and higher conversion rates compared to non-sale periods. This means you can potentially achieve a better return on ad spend (ROAS) and maximize the efficiency of your advertising budget.
Competitive advantage
With the majority of brands vying for consumer attention on Prime Big Deal Days, not advertising can put you at a disadvantage. By participating in Prime Big Deal Days advertising, you ensure that your products remain visible and competitive amidst the surge of deals and promotions. Failing to advertise could result in lost market share to competitors who are actively promoting their offerings.
Long-term benefits
The impact of advertising on Prime Big Deal Days extends beyond the 48-hour event itself. By acquiring new customers and increasing brand visibility during Prime Big Deal Days, you can foster long-term relationships and drive repeat purchases. The heightened exposure and sales momentum generated during Prime Big Deal Days can have a positive ripple effect on your overall e-commerce success.
Advertising on Prime Big Deal Days presents a golden opportunity for brands to amplify their presence, drive sales, and gain a competitive edge in the crowded e-commerce landscape. By developing a strategic advertising plan for Prime Big Deal Days and leveraging the right ad formats, you can unlock the full potential of this mega sales event and set your brand up for long-term success.
10 tips to succeed with advertising on Prime Big Deal Days
Plan ahead
Start preparing your Prime Big Deal Days advertising strategy well in advance. Analyze past performance data, set clear goals, and allocate budgets accordingly. Early planning allows you to optimize your campaigns and ensure maximum readiness for the big event.
Optimize your product listings
Before increasing your advertising efforts, ensure your product listings are optimized for conversion. Use compelling titles, high-quality images, detailed descriptions, and relevant keywords to improve your product visibility and attract potential customers.
Leverage multiple ad formats
Take advantage of the various ad formats, such as promoted answers, video ads, image ads, and text ads. Each format offers unique benefits and can help you reach customers at different stages of their buying journey.
Utilize Prime-exclusive promotions
Participate in Prime Big Deal Days-exclusive deals and promotions, such as Lightning Deals and Prime Early Access deals. These limited-time offers can create a sense of urgency and drive higher conversion rates during the Prime Big Deal Days event.
Optimize for mobile
With a significant portion of Prime Big Deal Days traffic coming from mobile devices, ensure your ads and product listings are optimized for mobile viewing. Use clear, concise ad copy, and compelling visuals that are easily readable on smaller screens.
Monitor and adjust in real-time
Keep a close eye on your advertising performance throughout Prime Big Deal Days. Regularly monitor your campaigns, track key metrics, and make real-time adjustments as needed. Be prepared to reallocate budgets, pause underperforming ads, and scale successful ones to maximize your ROI.
Increase your bids and budgets
With increased competition during Prime Big Deal Days, be prepared to adjust your bids and budgets to maintain visibility. Monitor your campaigns closely and be willing to invest more to capture the attention of deal-seeking shoppers.
Target relevant keywords
Conduct thorough keyword research to identify the most relevant and high-converting keywords for your products. Focus on keywords that align with your Prime Big Deal Days deals and promotions to attract qualified traffic and maximize your ad relevance.
Expand your keyword reach
In addition to your core keywords, consider expanding your keyword targeting to include Prime Big Deal Days-specific terms such as “Prime Big Deal Day deals,” “Prime Big Deal Days discounts,” or “Prime Big Deal Days [product category].” This can help you capture the attention of shoppers actively searching for Prime Big Deal Day offers.
Retarget and follow up
After Prime Big Deal Days, continue to engage with your new customers and retarget those who showed interest but didn’t convert. Use retargeting to serve targeted ads and email follow-ups to encourage repeat purchases and foster long-term customer relationships.
By implementing these tips and crafting a comprehensive Prime Big Deal Days advertising strategy, you can maximize your visibility, drive sales, and achieve success during this highly competitive sales event. Remember to stay agile, adapt to real-time performance data, and continually optimize your campaigns to get the most out of your Prime Big Deal Days advertising efforts.
Advertising strategies for before, during and after Prime Big Deal Days
To maximize the impact of your Prime Big Deal Days advertising efforts, it’s essential to develop a comprehensive strategy that covers the periods before, during, and after the event. Here’s a breakdown of key strategies for each phase:
Before Prime Big Deal Days:
Conduct keyword research
Identify the most relevant and high-converting keywords for your products, including Prime Big Deal Days-specific terms. Optimize your product listings and ad copy to incorporate these keywords.
Optimize your product listings
Ensure your product listings are compelling and informative, with clear titles, high-quality images, and detailed descriptions. Focus on highlighting your product’s unique features and benefits.
Set budgets and bids
Allocate your advertising budget based on your Prime Big Deal Days goals and historical performance data. Set competitive bids to ensure your ads remain visible during the high-traffic event.
Plan your promotions
Determine which products you’ll feature during Prime Big Deal Days and create attractive deals and promotions. Consider participating in Prime-exclusive deals like Lightning Deals to generate buzz and urgency.
During Prime Big Deal Days:
Monitor your campaigns closely
Keep a close eye on your advertising performance throughout Prime Big Deal Days. Track key metrics like click-through rate (CTR), conversion rate, and cost-per-click (CPC) to identify areas for optimization.
Adjust bids and budgets in real-time
Be prepared to make real-time adjustments to your bids and budgets based on performance data. Increase bids on top-performing keywords and products, and reallocate budget from underperforming campaigns.
Capitalize on Big Deal Days ad formats
Leverage Prime Big Deal Days-specific ad formats, such as Prime-exclusive discounts and promotions, to capture the attention of deal-seeking shoppers. Ensure your ads highlight your unique Prime Big Deal Days offers.
Engage with shoppers
Respond promptly to customer inquiries and feedback during Prime Big Deal Days. Provide excellent customer service to build trust and encourage positive reviews.
After Prime Big Deal Days:
Analyze performance data
Conduct a thorough analysis of your Prime Big Deal Days advertising performance. Identify top-performing products, keywords, and ad formats to inform future strategies.
Retarget and remarket
Engage with shoppers who showed interest in your products but didn’t convert during Prime Big Deal Days. Use retargeting ads and email marketing to encourage them to complete their purchases.
Continue to optimize
Apply the lessons learned from Prime Big Deal Days to continuously optimize your advertising campaigns. Refine your keyword targeting, ad copy, and product listings based on performance insights.
Foster customer relationships
Follow up with your Prime Big Deal Days customers to encourage product reviews, offer post-purchase support, and promote related products. Build long-term relationships to drive repeat purchases and brand loyalty.
By implementing these strategies before, during, and after Prime Big Deal Days, you can create a cohesive and effective advertising campaign that maximizes your visibility, drives sales, and sets your brand up for long-term success on Amazon. Remember to stay agile, adapt to real-time data, and continuously refine your approach to stay ahead of the competition.
Complement Amazon Ads with off-Amazon promotions
While Amazon advertising is crucial for driving sales and visibility during Prime Big Deal Days, complementing your on-platform efforts with off-Amazon promotions can help you reach a wider audience and maximize your overall impact. One effective platform for off-Amazon advertising is Quora.
Quora Ads offer unique opportunities to engage with a highly targeted and engaged audience, making it an excellent choice for promoting your Prime Big Deal Days deals. Here’s how you can leverage Quora Ads to complement your Amazon advertising strategy:
Provide valuable content
Quora users are looking for informative and helpful content. Create ads that offer valuable insights, tips, or solutions related to your products or Prime Big Deal Days promotions. By providing useful information, you can establish your brand as a trusted resource and drive interest in your offerings.
Drive traffic to your Amazon storefront
Use clear calls-to-action (CTAs) in your Quora ads to direct users to your Amazon storefront or specific Prime Big Deal Days landing pages. Ensure a seamless user experience by providing direct links and optimizing your landing pages for conversion.
Reach a relevant audience
Quora allows you to target users based on their interests, behaviors, and demographics. By targeting topics and questions related to your products or industry, you can reach potential customers who are actively seeking information and solutions.
Measure and optimize performance
Track the performance of your Quora ads using metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS). Use this data to continually refine your targeting, ad copy, and creative for optimal results.
Highlight your Big Deal Days deals
Use your Quora ads to showcase your exclusive Prime Big Deal Days promotions and discounts. Craft compelling ad copy that emphasizes the limited-time nature of your deals and encourages users to take action.
Leverage multiple ad formats
Quora offers a variety of ad formats, including text ads, image ads, video ads, and promoted answers. Experiment with different formats to find what resonates best with your target audience and Prime Big Deal Days messaging.
Retarget engaged users
Implement retargeting campaigns on Quora to reach users who have previously interacted with your ads or visited your Amazon storefront. Retargeting allows you to keep your brand and Prime Big Deal Days promotions top-of-mind and encourage users to complete their purchases.
By complementing your Amazon Prime Big Deal Days advertising efforts with Quora Ads, you can expand your reach, drive additional traffic to your promotions, and ultimately boost your sales potential. Quora’s unique targeting capabilities and engaged user base make it an effective platform for amplifying your Prime Big Deal Days marketing strategy.
Remember to maintain consistent messaging and branding across your Amazon and off-Amazon promotions to create a cohesive experience for potential customers. By leveraging the power of Quora Ads in conjunction with your Amazon advertising, you can maximize your visibility, engagement, and conversions during the highly competitive Prime Big Deal Days event.
Hot Prime Big Deal Days and retail topics on Quora
E-Commerce
2.96M Followers
Shopping
2.27M Followers
Online Shopping
1.57M Followers
1.33M Followers
Prime Day and Prime Big Deal Days have not only become highly anticipated events for Amazon customers, but they have also sparked rival sales events among competing retailers in recent years. This competition among retailers benefits sellers, who have the opportunity to showcase their products and increase visibility and potential sales.
Amazon competitor topics on Quora
1.1M Followers
650K Followers
453K Followers
150K Followers
122K Followers
Popular Amazon Prime Big Deal Days questions on Quora
Ad formats to leverage on Amazon Prime Big Deal Days
When advertising on Quora during Prime Big Deal Days, it’s crucial to utilize the various ad formats available to maximize your reach and engagement. Here are the key ad formats to consider:
Video ads
Video ads on Quora provide an immersive and engaging way to showcase your products and Prime Big Deal Days promotions. These ads can appear in users’ feeds or as pre-roll ads before Quora’s video content. To maximize the impact of your video ads during Prime Big Deal Days, create short, attention-grabbing videos that showcase your products in action and emphasize your Prime Big Deal Day deals. Use eye-catching visuals, clear branding, and strong calls-to-action to encourage users to click through and take advantage of your offers.
Promoted answers
Promoted Answers are a unique ad format on Quora that allows you to showcase your expertise and engage with users directly. During Prime Big Deal Days, you can use Promoted Answers to provide valuable insights and advice related to your products or industry. For example, you could answer questions like “What are the best Prime Big Deal Days deals for [your product category]?” or “How can I make the most of Prime Big Deal Days discounts?” By providing helpful and informative answers, you can establish your brand as a trustworthy resource and drive traffic to your Prime Big Deal Days promotions.
Image ads
Image ads on Quora allow you to visually showcase your products and Prime Big Deal Days promotions. These ads can be targeted to specific topics and demographics, ensuring your message reaches the right audience. When designing image ads for Prime Big Deal Days, use high-quality product images and incorporate text overlays that highlight your exclusive deals and discounts. Use bold, eye-catching colors and clear branding to make your ads stand out in users’ feeds.
Text ads
Text ads are a simple yet effective way to promote your Prime Big Deal Days deals on Quora. These ads appear within users’ feeds and can be targeted to specific topics, interests, and demographics. When creating text ads for Prime Big Deal Days, focus on crafting compelling headlines and descriptions that highlight your exclusive offers and promotions. Incorporate relevant keywords like “Prime Big Deal Days deals” or “Prime Big Deal Days discounts” to attract users actively searching for Prime Big Deal Days-related content.
By leveraging these ad formats and optimization tips on Quora during Prime Big Deal Days, you can effectively reach and engage with your target audience, drive traffic to your promotions, and maximize your sales potential during this high-traffic shopping event.
Try Quora Promoted Answers: An ad format you can’t find anywhere else.
Prime Day advertisers can create Promoted Answers and run targeted promoted content to introduce new products and deals to Quora users actively compiling their holiday shopping lists and researching what gifts to buy. By addressing pressing questions, advertisers on Quora can cut through the clutter, build credibility, and directly influence key purchase considerations for the Prime Day season and beyond.
How to run a successful Amazon Prime Big Deal Days ad campaign on Quora
Here is a sample Quora Ad campaign you could run to give your Amazon Prime Big Deal Days promotion an extra boost. We recommend running one campaign in two phases.
Phase 1 – Awareness
To build brand and product awareness in the lead-up to Prime Big Deal Days, we recommend running a month-long Traffic campaign using Broad Targeting. This configuration will promote your ads widely across Quora to get maximum impressions.
Format: Image Ad
Objective: Traffic
Audience: All genders, United States
Additional Targeting: Broad targeting, all placements, mobile + desktop
Timeline: September-October
Pro-Tip: Make sure your message makes sense without the image. Certain placements on Quora are text-only, so Image Ads that win these placements will automatically convert to Text Ads.
Phase 2 – Amazon Big Deal Days Promo
At the start of Big Deal Days, swap out your creative for messaging that showcases your special promotion. We recommend changing the creative—rather than setting up a new campaign—because Quora’s machine learning algorithm has already started optimizing the existing campaign over the last week.
Timeline: Big Deal Days (October 8th and 9th)
Focus your Prime Big Deal Days campaign on what matters to Quora users
These are some of the most influential factors driving Quora’s audience to make online purchases:
76.7%
Price
72%
Easy online purchase process
65.1%
Quick delivery
60%
Commitment to sustainability
48.3%
Supporting a cause
Make Quora a part of your marketing plan
Including Quora in your Amazon Prime Day and Prime Big Deal Day marketing plans can expose your brand to a massive audience discussing and sharing their experiences, recommendations, and insights about these special sales events. This valuable user-generated content can help you understand customer preferences, gather feedback, and tailor your marketing strategies to better meet their needs, ultimately driving engagement and sales during Prime Day and beyond.
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