Quora Resources

Lunar New Year Marketing on Quora

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As the Lunar New Year, approaches, it’s a golden opportunity for advertisers in retail, entertainment, and travel to connect with audiences on Quora. This celebration is a time of increased interest in festive shopping, entertainment, activities, and travel planning.

During Lunar New Year, Quora users actively research and ask questions on the platform, seeking information and inspiration on various festive topics to enhance their celebrations.

Topics with high growth in questions during the Lunar New Year

Lunar New Year

Gifting Ideas

Cleaning Services

Decor

Men's Fashion and Style

Online Shopping

Based on Internal Quora Data, figures represent the percentage change in questions from January 2024 to February 2024 or from Feb 2023 to Feb 2024

Lunar New Year conversations on Quora

As the Lunar New Year approaches, Quora users are eager to embrace the traditions and festivities that come with this significant holiday. The celebration of the Lunar New Year is not just a time for reflection; it’s an opportunity for vibrant gatherings, cherished rituals, and joyful experiences. Whether through family reunions, elaborate feasts, or cultural activities, users are eager to celebrate this cherished occasion in their own ways.

How Quora users are planning to celebrate their Lunar New Year in 2025:

of Quora users plan on traveling to see their friends and family

are planning on doing some Lunar New Year shopping

plan on purchasing gifts for friends and family

are looking forward to enjoying a reunion dinner

are excited about purchasing gifts for themselves

plan to gift red envelopes this Lunar New Year

Based on the GWI Zeitgeist December 2024 survey of 1,175 participating Quora users, aged 16-64 in Singapore, Malaysia, and the Philippines.

Lunar New Year shopping and gifting trends

Lunar New Year is a time for gifting and festive shopping. Retail advertisers focused on unique gift ideas, exclusive offers, and personalized recommendations can tap into the excitement of the season.

Popular purchase categories during the festivities include groceries and snacks for family meals, traditional items, clothing, jewelry, alcohol, and gifts. In 2025, Quora users are planning to spend significantly more on groceries, health foods and supplements, feng shui items like wealth vases and compasses, traditional clothing, and gift hampers, compared to what they spent in 2024.

Planned Lunar New Year Purchases

Based on the GWI Zeitgeist March 2024 and December 2024 surveys of 1,175 participating Quora users, aged 16-64 in Singapore, Malaysia, and the Philippines.

Retail advertisers can capitalize on the excitement by creating Quora Ads that focus on gift ideas, exclusive promotions, and personalized recommendations. Targeting questions related to food, fashion, and gifting during the New Year can be effective in reaching users actively seeking inspiration for their festive purchases.

Lunar New Year travel trends

Lunar New Year is shaping up to be one of the busiest travel seasons, and it’s gaining even more popularity in 2025. Interestingly, twice as many Quora users are planning to take domestic and international vacations compared to last year. Plus, there’s a noticeable increase in users eager to travel and spend time with friends and family during the festivities.

Advertisers can highlight travel tips, must-visit destinations, and exclusive offers to inspire users planning their Lunar New Year travel.

Planned Lunar New Year Travel

Based on the GWI Zeitgeist March 2024 and December 2024 surveys of 1,175 participating Quora users, aged 16-64 in Singapore, Malaysia, and the Philippines.

Quora ad formats and best practices for Lunar New Year

Image and video ads

Use vibrant visuals to showcase products, travel destinations, or entertainment options. Eye-catching content grabs attention.

Promotional offers

Highlight limited-time discounts or deals to drive conversions.

Timing matters

Schedule campaigns to align with peak shopping, travel, and celebration planning periods.

Festive messaging

Tailor your ads to reflect regional traditions and cultural nuances for deeper engagement.

Interactive content

Engage users with polls, quizzes, or surveys related to the Lunar New Year. These formats are memorable and foster participation.

Lunar New Year is a prime time for shopping, travel, activities and entertainment. It provides a great opportunity for advertisers to connect with an engaged audience. By aligning your Quora Ads with festive trends and leveraging best practices, advertisers can create impactful campaigns that resonate with users and leave a lasting impression during this joyful season.