As an advertiser on Quora, maximizing performance and optimizing your bidding strategy is crucial for achieving your campaign goals. One effective...
CPA Auto-bidding Best Practices
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Guide
SMB Playbook: Your guide to targeting startups and SMBs on Quora
The world of professional services is undergoing a transformation. Today not only the big players in the industry require professional...
Unwrap Success with the Quora Ads Holiday Guide
The holidays are here! This time is marked by some of the busiest and most impactful times of the year for many businesses. It's the time to boost...
Quora Ads Format Specs
Choose from a variety of Quora ads formats to meet your marketing goals. This guide will outline the sizes, file types, character counts and other...
Promoted Answers Playbook
Promoted Answers are Quora’s flagship ad format that lets you boost the distribution of existing Quora answers to reach a larger audience on the...
Boost your Promoted Answers performance with Poe
Poe is Quora’s platform that lets people ask questions, get instant answers, and have back-and-forth conversations with AI-powered bots. Users can...
Quora Pixel 101
The Quora Pixel measures conversion data for campaigns in the Quora Ads Manager, driving insights that can help optimize performance and meet goals....
Quora Ads Targeting Tips
Quora Ads offers eleven targeting options, giving brands the ability to connect with customers in the right place at the right time. Topic...
Quora Ads Creative Best Practices
A successful campaign on Quora needs the right targeting paired with the right ad creative. In order to help improve your campaign’s performance,...
Quora Video Ads: Specs & Tips
Engage a high-intent global audience with Quora video ads. This dynamic format enables you to bring your brand to life on a largely text-based...
Creative best practices for Quora video ads
Quora video ads allow you to stand out on a text-based platform and captivate your audience with sight and sound. Use this dynamic ad format to...
Quora Ad Review: Tips to avoid rejection
Advertising on Quora should result in better experiences for people using the platform and positive results for our advertisers. We want your...
Strategy on Quora: Traffic, Awareness & Conversions
Strategy for Traffic Campaigns on Quora What does a successful traffic campaign look like on Quora? There are many strategies you can adopt to...
Writing on Quora as a business
Quora is a place to gain and share knowledge. It’s a platform to ask questions and connect with people who contribute unique insights and quality...
Optimizing your Quora Ads campaigns
There’s always room for improvement in every ad campaign. Even the best ad campaigns can run into some roadblocks. The key to navigating through...
Quora Ads Success Checklist
Every ad platform is unique, and incorporating a new channel into your marketing mix isn’t always easy. To help set you up for success on Quora Ads,...
B2B Writing on Quora
B2B Marketing is evolving B2B marketing has hit a wall. Audiences are getting harder to reach and campaigns are fractured across channels. We...
Tips for writing a strong Business Profile
Get more from your content with a Quora Business Profile. Business Profiles empower your brand to join conversations around your industry, and let...
Bidding on Quora Ads
Quora advertisers have the option to bid based on clicks, impressions, or conversions.What bidding options are available?Cost per Click (CPC) Bid...
Quora Campaign Structure Best Practices
Starting a new ad platform can be daunting. To help ensure the success of your campaigns, it is important to have an organized campaign structure...
Gen Z in the US
Quora Chief Revenue Officer Vinay Pandey is featured in the latest report from Global Web Index, Gen Z in the US. The report offers new GWI data on...
Marketing on Quora Playbook
We just published the Marketing on Quora playbook, full of prescriptive insights and tips about Quora’s full funnel marketing offerings and campaign...
Getting started with Quora Promoted Answers
Creative content has taken the digital ad world by storm as consumers spend more time online for both work and leisure. On one side, this challenged...
Everything you need to know about Quora Spaces
The knowledge on Quora is made up of millions of individual questions, answers, posts, links, and comments. In a library this vast, it can be hard...