Poe is Quora’s platform that lets people ask questions, get instant answers, and have back-and-forth conversations with AI-powered bots. Users can toggle between multiple bots including ChatGPT, GPT-4, and Claude+, as well as thousands of custom, user-created bots that each have special skills and knowledge.
Poe can be a game-changer for advertisers looking to create impactful Quora Promoted Answers. With its advanced language capabilities, Poe reduces the time and resources required to create high-quality content, allowing advertisers to focus on other aspects of their campaigns.
Here are five ways Poe can supercharge your Promoted Answers on Quora.
1. Repurpose existing blogs
Does your website have a page or blog post that consistently performs well? You can input the text or URL and ask Poe to summarize it into a 200-word Quora answer.
Can you shorten this article? [insert link]
Can you summarize the main themes of this blog post? [insert link]
2. Iterate on your prompts
As long as you don’t clear conversation history, Poe will remember the context of your conversation, so you can provide feedback in real time to refine the answer.
Can you write this in bullets instead of paragraph form?
Can you incorporate a point from this landing page [insert link]?
Can you answer the question as if you work at X company?
3. Try out different bots
Every bot on Poe has its own special skills and knowledge. As a result, they tend to answer questions differently. Try inputting the same prompt into multiple bots to compare how they respond and decide what style works best for your brand.
4. Create your own bot
Want to ensure your Promoted Answers maintain a consistent brand voice across all answers? You can create your own bot and customize it to answer questions how you want. Poe lets you easily build on any model using a series of simple prompts—no code needed!
Write answers in a friendly, helpful tone.
Frame every answer as if you were writing for an audience in X industry.
Remember to include a call-to-action at the end.