Quora Resources

Boost your Promoted Answers performance with Poe

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Poe is Quora’s platform that lets people ask questions, get instant answers, and have back-and-forth conversations with AI-powered bots. Users can toggle between multiple bots including ChatGPT, GPT-4, and Claude+, as well as thousands of custom, user-created bots that each have special skills and knowledge.

Poe can be a game-changer for advertisers looking to create impactful Quora Promoted Answers. With its advanced language capabilities, Poe reduces the time and resources required to create high-quality content, allowing advertisers to focus on other aspects of their campaigns.

Here are five ways Poe can supercharge your Promoted Answers on Quora.

1. Repurpose existing blogs

Does your website have a page or blog post that consistently performs well? You can input the text or URL and ask Poe to summarize it into a 200-word Quora answer.

Sample prompt:

Can you shorten this article? [insert link]

Can you summarize the main themes of this blog post? [insert link]

2. Iterate on your prompts

As long as you don’t clear conversation history, Poe will remember the context of your conversation, so you can provide feedback in real time to refine the answer.

Sample prompts:

Can you write this in bullets instead of paragraph form?

Can you incorporate a point from this landing page [insert link]?

Can you answer the question as if you work at X company?

3. Try out different bots

Every bot on Poe has its own special skills and knowledge. As a result, they tend to answer questions differently. Try inputting the same prompt into multiple bots to compare how they respond and decide what style works best for your brand.

4. Create your own bot

Want to ensure your Promoted Answers maintain a consistent brand voice across all answers? You can create your own bot and customize it to answer questions how you want. Poe lets you easily build on any model using a series of simple prompts—no code needed!

 

Sample prompts:

Write answers in a friendly, helpful tone.

Frame every answer as if you were writing for an audience in X industry.

Remember to include a call-to-action at the end.

5. Reboot existing answers

Has performance started slipping for one of your answers? Input the text to have Poe suggest copyedits or alternative versions for you to test.

 

Ready to get started? Poe is available on the web at poe.com and in the iOS App Store and Google Play Store.

 

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