Quora Resources

Quora Video Ads: Specs & Tips

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Industry

Format

Engage a high-intent global audience with Quora video ads. This dynamic format enables you to bring your brand to life on a largely text-based platform. Launch brand awareness campaigns to tell your story and/or double-down on performance efforts.

Video ad specifications on Quora

For maximum impact, ensure your videos meet the following specifications.

Pixel and aspect ratio requirements

Aspect Ratio Minimum Maximum
Horizontal/landscape: 16:9 (1.77) 640 x 360 pixels 1920 x 1080 pixels

Technical requirements

Ensure that your video ads conform to our technical requirements so that they can appear on desktop and mobile devices anywhere.

Specification Requirement
Length: 3-60 seconds
File size: <= 70MB
File format: MP4 or MOV
Codec format: H.264
Frame rate: Less than 30 FPS (frames per second)
Audio format: AAC

Text and brand specifications

Specification Requirement
Business Name Add your company or brand name to the video
Headline 65 characters, including punctuations and spaces
Body Text/Description 105 characters, including punctuations and spaces
Company Logo 500×500 pixels (recommended)
Call-to-action (CTA) Choose from 16 different CTAs 
Destination URL All URLs must have the prefix http:// or https://.
Use up to 2,000 characters for the destination link.

For tips on how to create video ads that will capture attention and resonate with Quora’s high-intent audience, see our blog post on creative best practices for Quora video ads.

Ready to get started with Quora video ads?

Visit Quora Ads Manager to launch a campaign or book a strategy session with a Quora expert.

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