The lively city of Bengaluru recently welcomed the third edition of the Quoraverse: Unlocking Knowledge for Impact series. Following the successes of the inaugural events in Gurgaon and Mumbai, this gathering brought together a diverse group of marketing professionals eager to explore innovative strategies and share insights on the evolving landscape of digital marketing.
Check out our highlight videos or continue reading the full event recap below.
Quoraverse: Unlocking Knowledge for Impact is an exclusive, invite-only event series in collaboration with Social Samosa. Designed to empower attendees to master Quora Ads, these events offer a blend of insightful sessions, engaging discussions, and valuable networking opportunities. It’s your gateway to expert insights and meaningful connections in the ever-evolving world of digital advertising.
Setting the stage
The event commenced with a warm welcome from Gurmit Singh, General Manager, APAC & MEA at Quora. Gurmit’s opening address resonated with the audience as he articulated Quora’s vision of knowledge-sharing. In his opening remarks, he underscored the event’s mission to drive meaningful change through the power of shared expertise. He also emphasized the critical role of digital knowledge in shaping modern marketing strategies and building trust.
Panel 1: The marketer’s guide to contextual advertising
The first panel discussion, moderated by Deepti Bhadauria, Chief Strategy Officer at HiveMinds, delved into “The Marketer’s Guide to Contextual Advertising.” The panel consisted of Sandesh Gupta, Director Growth, Mobile Premier League (MPL), Tara Kapur, Market Head – India, Duolingo English Test, and Vanda Ferrao, CMO, Wow Skin Science. The panelists shared their insights on the nuances of contextual advertising. The discussion highlighted effective strategies for marketers to enhance their campaigns, emphasizing the importance of context in delivering relevant messages that resonate with audiences.
(L-R) Moderators: Deepti Bhadauria, Chief Strategy Officer at HiveMinds, Panelists – Sandesh Gupta, Director Growth, Mobile Premier League (MPL), Tara Kapur, Market Head – India, Duolingo English Test, and Vanda Ferrao, CMO, Wow Skin Science
The power of storytelling in brand building with Amit Doshi, CMO, Britannia
Amit Doshi, Chief Marketing Officer of Britannia, took the stage next, captivating the audience with his talk on “The Power of Storytelling in Brand Building.” Amit illustrated how compelling narratives can differentiate brands in a crowded market, urging marketers to harness the emotional power of storytelling to engage consumers meaningfully.
With insightful examples from Britannia’s campaigns and his wealth of experience, he demonstrated how brands can harness the power of storytelling to forge stronger bonds with their audiences and drive sustainable growth.
Community Spotlight: Access Life Assistance Foundation
A moving moment in the event was the presentation by Access Life Assistance Foundation, an NGO dedicated to supporting families battling childhood cancer. Divyashree, Bengaluru Centre Manager at Access Life Foundation walked the audience through the mission and various initiatives of Access Life Assistance Foundation in aiding children and families fighting cancer.
The presentation evoked a sense of compassion and responsibility among the marketers in the room and underscored Quora’s commitment to corporate social responsibility and highlighted the importance of giving back to the community.
Panel Discussion 2: Unlocking the power of insights & curiosity
The second panel discussion, “Unlocking the Power of Insights and Curiosity,” moderated by Mrinil Mathur Rajwani, Editor in Chief & Managing Partner, Social Samosa Network, featured industry leaders from diverse categories, including Govind Bansal, Head, Marketing & Growth at Shopsy, Arjun Laxminarasu, Senior Director, Marketing, India at ServiceNow, Madhur Gopal, Associate VP Marketing at Manipal Hospitals Group, Resha Jain, Chief Brand Officer at GIVA, and Aparna Tadikonda, Executive Vice President – South at Interactive Avenues. The panelists discussed the critical role of insights and curiosity in crafting impactful marketing campaigns. Their collective expertise provided attendees with valuable strategies for harnessing insights to drive engagement and create meaningful connections with consumers.
(L-R) Moderators: Mrinil Mathur Rajwani, Editor in Chief & Managing Partner, Social Samosa Network, Panelists: Aparna Tadikonda, Executive Vice President – South at Interactive Avenues, Govind Bansal, Head, Marketing & Growth at Shopsy, Madhur Gopal, Associate VP Marketing at Manipal Hospitals Group, and Resha Jain, Chief Brand Officer at GIVA
How to market airports with Shalini Rao, CMO, Bangalore International Airport
Shalini Rao, Chief Marketing Officer of Bangalore International Airport, delivered an engaging session on innovative marketing strategies tailored for airports.
She shed light on airports as experiential gateways, showcasing the innovative strategies used to elevate their status as premium brands. She further explored how airports can enhance visibility and engagement through unique marketing initiatives, inspiring attendees to think outside the box in their own industries.
Celebrating impactful Quora campaigns
One of the highlights of the evening was the Honor Roll ceremony, which recognized the most impactful campaigns on Quora. This segment celebrated brands that have successfully leveraged Quora’s unique advertising formats to drive engagement, awareness, and conversions. The honored campaigns showcased the effectiveness of tailored strategies in reaching diverse audiences across various sectors.
Brands honored:
Amazon Global Selling
Created a business profile and promoted content every month in order to educate all the aspiring sellers to go global. This led to massive engagement for the brand in the Seller community on Quora.
Amazon Pay
Leveraged Quora’s audience targeting top 10 metros with image ads on offer for bill payments
Berlin School of Business & Innovation
Leveraged Image ads to drive leads and increase admissions of students wanting to study in Germany.
Clear
Leveraged Quora to reach audiences to file ITR on time. Also with the ease of process to file ITRs for businesses
Duolingo English Test
Leveraged Video ads to effectively showcase the benefits of choosing DET for all aspiring aspirants which led to great end conversions.
Healthify
Leveraged promoted answers to effectively create high credibility for the brand by showcasing genuine good reviews of the users on the platform.
HomeLane
Leveraged promoted answers to establish thought leadership in Interior design.
Manipal's American University of Antigua
Leveraged Image ads to drive performance which helped in driving efficient CPL.
OnePlus
Leveraged Quora’s consumer tech enthusiasts with image ads on their flagship phones and Nord series.
Salesforce
Leveraged Quora’s B2B community targeting with image ads in Healthcare, Auto, Retail, Education, Finance, and Manufacturing categories.
Tanishq
Leveraged Quora’s Promoted Answers and banners to promote wedding collection and festive campaigns.
Closing remarks
As the event drew to a close, Neha Chimbulkar, Head of Marketing, APAC & EMEA at Quora delivered a heartfelt thank-you speech. She expressed gratitude to the speakers, panelists, and attendees for their active participation and rich discussions. Neha emphasized the key takeaways from the event, highlighting the importance of embracing digital trends and innovating marketing strategies.
Looking ahead
The Quoraverse Bengaluru event was more than just a conference; it was a catalyst for innovation in the digital marketing landscape. Attendees left with actionable insights and the inspiration to drive change within their organizations, heralding a new era of marketing strategies. As Quoraverse continues to evolve, we look forward to future gatherings that further explore the intersection of knowledge and marketing.
For more information about upcoming events and how Quoraverse can enhance your marketing strategies, please reach out to us.
Book a consultation with a Quora expert
