Choose from a variety of Quora ads formats to meet your marketing goals. This guide will outline the sizes, file types, character counts and other specifications for each of our ad formats.
Text Ads
Promote your message in organic Quora conversations with minimal disruption to the user experience.
Text Recommendations
- Business name: 40 characters max
- Headline: 65 characters max
- Description: 105 characters max
- Call-to-action: Choose from 16 available CTAs
Image Ads
Stand out visually on Quora’s text-based platform.
Design Recommendations
- File type: PNG or JPG
- Minimum width: 580 pixels
- Aspect ratio: 16:9 to 4:5
- Note: We will automatically pad images that fall within this range to fit a variety of placements on the platform.
Text Recommendations
- Headline: 65 characters max
- Description: 105 characters max
- Call-to-action: Choose from 16 available CTAs
Brand Recommendations
- Business name: 40 characters max
- Company logo: PNG or JPG, 500×500 pixels recommended
Video Ads
Bring your brand to life and captivate your audience with sight and sound.
Design Recommendations
- File type: MOV, MP4
- Audio: AAC
- Aspect ratio: 16:9
- Resolution: 1280 x 720 pixels
- Minimum width/height: 640 x 360 pixels
- Maximum width/height: 1920 x 1080 pixels
- Frame rate: <= 30fps
- Codec: H.264
- Captions: Recommended but not required
- Sound: Recommended but not required
Technical Requirements
- Length: 3-60 seconds
- File size: <= 70MB
- Minimum width/height: 640 x 360 pixels
- Maximum width/height: 1920 x 1080 pixels
Text Recommendations
- Headline: 65 characters max
- Description: 105 characters max
- Call-to-action: Choose from 16 available CTAs
Brand Recommendations
- Business name: 40 characters max
- Company logo: PNG or JPG, 500×500 pixels recommended
Promoted Answers
Promoted Answers are an ad format that allows you to boost the distribution of existing answers on Quora to reach a larger audience on the platform. With Promoted Answers, you can use existing answers as your ad copy to tell your brand’s story in a native, scalable format.
Brand Recommendations
- Business name: 40 characters max
- Company logo: PNG or JPG, 500×500 pixels recommended
Best Practices
- Test what length answers work best for you. We recommend aiming for ~200-500 words when starting out but there is no one-size-fits-all solution.
- Pro-Tip: If your product or service requires more explanation, add a TL;DR at the beginning or end to give readers the quick highlights.
- Quora users respond best to authentic answers. Avoid misinterpreting the question, rephrasing the question, or mentioning your brand when it isn’t relevant.
- Hyperlink only when it’s relevant. Less is more, so only use hyperlinks if they provide additional information or if they’re relevant to the question.
- Add UTMs to hyperlinks if you include a link to your website or blog. Having UTMs will provide additional engagement metrics.
- Have well-formatted answers. Avoid excessive formatting such as spaces, paragraph breaks, boldface, italics, etc.
Lead Generation Forms
Capture customer intent the moment they conduct research on Quora.
Brand Recommendations
- Business name: 40 characters max
- Company logo: PNG or JPG, 500×500 pixels recommended
Best Practices
Refer to the Text Ad, Image Ad, and Promoted Answer best practices in addition to the following:
- Have a clear value proposition. Your ad creative and form headline should inform users why they should share their information with you and what they would get out of it.
- Start your test with the absolute minimum set of fields needed and continue to add as you test. More fields increases friction for users, which could result in lower volume but higher lead quality.
- Set clear expectations. Your confirmation message must tell users what they can expect next and how their information will be used.
- Compare and test. Run a comparison test with a non-lead gen campaign to learn which campaign objective best works for your goals.
- Test and optimize your Text Ads, Image Ads, Video Ads, and Promoted Answers.
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