Quora Resources

Marketing on Quora Playbook

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We just published the Marketing on Quora playbook, full of prescriptive insights and tips about Quora’s full funnel marketing offerings and campaign best practices.

From trending topics and marketing partners to your 2023 marketing calendar and checklist for success, this guide contains everything you need to get started unlocking net new demand with Quora Ads.

Over 300M+ monthly unique visitors come to Quora to ask questions, search for recommendations, and seek advice from other users—including businesses. On Quora, brands can put their solutions in front of high-intent customers before they make a decision. Our new Marketing on Quora guide is your playbook to kickstart success on the platform. 

Here’s a peek at what you’ll find inside the guide:

 

Trending Topics

The conversations happening on Quora reflect real cultural moments and world events. As you map out your campaigns for the year, you can draw inspiration from trending topics that had Quora users buzzing in 2022.

Targeting Tips

Quora Ads offers ten targeting options, giving brands the ability to connect with customers in the right place at the right time. We encourage businesses to utilize two or more targeting methods for a balance of contextual, behavioral, and audience targeting. Whenever possible, test each targeting type or retest them with different groups of topics, interests, or keywords.

Campaign Setup

Quora’s campaign structure consists of three parts: Campaigns, Ad Sets, and Ads. At the Campaign level, you’ll determine the campaign objective and budget. The Ad Set level is where you determine targeting parameters and bid. Finally, the Ad level is where you determine the composition of your actual ads. 

Here’s a peek at the table of contents:

 

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