Diwali Shopping Trend: Cars and automobiles

The festive period typically accounts for about 40% of annual vehicle sales, driven by attractive offers and discounts, per Economic Times. Buying a vehicle during the festive season in India involves both logical and emotional considerations. Extensive research on features and prices is common, but cultural preferences for auspicious purchase days also play a significant role. 

In this competitive landscape, brands leverage consumer behaviors and preferences highlighted by recent data: 40% of consumers use loyalty programs, 53% trust online reviews, and 54% share information about new products with friends and family. The readiness to invest in high-value items, indicated by a 35% preference for full-price purchases, highlights the importance of strong customer relationship management and strategic marketing during this peak season.

Quora is a one-stop destination for car enthusiasts.

Quora serves as a hub for automobile enthusiasts, offering a platform for diverse discussions and insights on various types of vehicles. Whether users are interested in electric vehicles, Cars, or motorcycles, Quora provides valuable information and peer recommendations to guide purchasing decisions.

Here are some key data points that highlight the automobile interests expressed by Quora users:

Top car and automobile questions on Quora in India

Trending car and automobile topics on Quora during the festive season

During Diwali, there is a significant surge in interest on Quora for car-related information in India. This is evident by a 174% increase in questions about car recommendations compared to the previous month. There’s also a substantial increase in general inquiries about cars in India (106%). Users engage more in exploring options for cars, motorcycles, and electric vehicles, reflecting the trend of making significant purchases during auspicious times and leveraging festive discounts and offers.

Popular car and automobile topics on Quora

YoY % growth in Diwali festive content views

Content views on topics related to Car Buying

Diwali Shopping Trend: Fashion and jewellery

The Indian fashion market is experiencing rapid growth and is projected to reach USD $115-125 billion by 2025, according to the Times of India. Fashion brands are increasingly leveraging social media for marketing and engagement and investing in digital technologies like virtual try-ons, augmented reality, and artificial intelligence. Despite the continuous shopping opportunities offered by e-commerce, the annual festive season witnesses a surge in activity. 

To capitalize on Diwali shopping fever, fashion brands plan their strategies well in advance, utilizing festive offers, discounts, and digital tools to enhance customer targeting. 

Quora is the go-to platform for Diwali fashion enthusiasts.

Quora serves as a vibrant community where fashion enthusiasts gather to exchange advice, share trends, and discuss the latest in the fashion industry. The platform is particularly active during festive seasons like Diwali, as users seek out the best deals and latest styles. With a diverse user base deeply engaged in fashion, Quora provides valuable insights into consumer behavior and preferences.

Here are some key data points that highlight the behavior of fashion enthusiasts on Quora:

Top fashion and jewelry topics on Quora in India

Quora data shows a notable rise in interest in Diwali fashion and jewelry shopping. Queries about gemstones, fashion jewelry, silver, and diamonds have all increased, indicating a strong consumer focus on accessorizing for the festive season. There was also a modest growth in women’s fashion and style queries, reflecting ongoing engagement with festive trends. Overall, there’s a clear uptick in interest in enhancing Diwali celebrations with fashionable and precious items.

MoM % growth in Diwali fashion questions

YoY % growth in Diwali fashion content views

Popular fashion and jewelry questions on Quora

Content views on topics related to Fashion and Jewelry

Diwali Shopping Trend: Consumer tech

A study by Deloitte highlights that 64% of consumers still plan to buy tech gadgets for the holidays, emphasizing their importance in remote work and virtual communication. Increased home time due to the pandemic has also spiked demand for devices providing entertainment and connectivity. Despite inflation and economic uncertainties, consumers prioritize tech purchases during the festive season. 

While economic conditions might make consumers more cautious, there is a notable willingness to invest in premium products. GWI data shows that 32% of Quora users tend to buy the premium version of products, and 65% research products online before buying them, illustrating a blend of value-driven and quality-conscious shopping behaviors.

Overall, the consumer tech market’s robust demand during the holiday season highlights the ongoing reliance on technology for work, communication, and entertainment, driving the need for reliable, high-quality devices.

Tech enthusiasts prefer Quora.

The consumer tech market continues to witness substantial growth and innovation, particularly in the mobile and wearable device sectors. As manufacturers push the limits of design, functionality, and user experience, consumer interest in these devices remains high, driven by their essential role in modern life. According to a report by Statista, the global consumer electronics market is expected to grow by 7.3% in 2024.

Popular holiday consumer tech topics on Quora

Diwali triggers a surge in Quora tech inquiries, with smartphones leading the charge (up over 200%!). Laptops follow closely (up 40%). This points to Diwali shopping research, with a focus on mobile tech. Kitchen appliances also jump (up 78%), hinting at Diwali gift-giving or upgrades.

YoY % growth in Diwali festive content views

Top consumer tech questions on Quora in India

Content views on topics related to home appliances

Diwali marketing campaign best practices 

To captivate your audience and drive engagement, incorporate these innovative strategies into your Diwali ad campaigns:

Add Quora to your marketing mix this Diwali

As Diwali 2024 approaches, the insights from Quora provide a valuable guide for businesses looking to maximize their impact during the festive season. By understanding consumer behavior, leveraging advanced technologies, and creating resonant advertising campaigns, brands can build deeper connections with their audience and drive significant engagement.

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