Quora Insights

Consumer Tech Holiday Insights

Updated July 2023

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#GlobalConsumerTech

Global consumer tech market outlook in 2023

The consumer tech market has seen tremendous growth and innovation in recent years, particularly in the mobile and wearable device sectors. With the popularity of smartphones, tablets, and wearables continuing to rise, manufacturers have been pushing the boundaries of what is possible in terms of design, functionality, and user experience.

Despite rising inflation and economic downturn, consumers are still likely to purchase tech devices for the holidays. In fact, many people may see technology as an essential purchase, particularly as remote work and virtual communication become increasingly common. Additionally, with more people spending time at home due to the pandemic, there is likely to be increased demand for devices that can provide entertainment and connectivity.

While consumers may be more cautious with their spending due to economic uncertainty, they may also be willing to invest in higher-quality products that offer long-term value. This could lead to increased demand for premium devices, such as high-end smartphones and laptops, which offer advanced features and durability.

Overall, while economic conditions may influence consumer behavior to some extent, the demand for tech devices is likely to remain strong during the holiday season. As people continue to rely on technology for work, communication, and entertainment, they will be looking for reliable, high-quality devices that can meet their needs and help them stay connected and productive.

#PopularConsumerTech

Popular consumer tech topics on Quora

Mobile Technology

9.4M Followers

Smartphones

15.1M Followers

Headphones

220.7K Followers

Android

4.2M Followers

Laptops

1.5M Followers

Video Game Consoles

553.2K Followers

Personal Computers

735K Followers

iPhones

2.7M Followers

Mobile Phones

6.8M Followers

Tablet Devices

177.6K Followers

#HolidayConsumerTech

Consumer tech holiday marketing on Quora

Quora is a popular platform for people to research consumer tech products before making a purchase, particularly around the holiday season. Many users turn to Quora to ask questions and seek advice from experts and other users who have experience with the products they are considering.

On Quora, users can find detailed reviews, comparisons between different products, and answers to specific questions about features and functionality. This information can be incredibly valuable for consumers who are trying to make an informed decision about which products to buy.

In addition to providing a wealth of information about specific products, Quora can also be a valuable resource for understanding broader trends and developments in the consumer tech market. By following relevant topics and engaging with experts in the field, users can stay up-to-date on the latest advancements and make more informed decisions about which products to buy.

Overall, Quora is a valuable tool for anyone looking to research consumer tech products before making a purchase, particularly during the busy holiday season when many people are looking for the perfect gift for their loved ones. With its wealth of information and knowledgeable community, Quora can help consumers make informed decisions and find the products that best meet their needs and preferences.

Trending holiday consumer tech topics on Quora in 2022

The consumer tech market’s growth projection is underscored by Quora users’ rising interest in these topics on the platform—particularly during the holiday season. Last November saw month-over-month topic view spikes on consumer electronics and holiday shopping content as eyes turned towards Black Friday and Cyber Monday.

 

  • Smartphones Recommendations: +454.88%
  • Smartphone Shopping: +452.10%
  • Black Friday Sales: +368.24%
  • Cyber Monday: +394.12%
  • Gaming Laptop Recommendations: +63.16%

2023 Quora Holiday Guide

Looking to boost your business for the holidays? Get on the nice list with our 2023 Holiday Guide for seasonal marketing using Quora Ads. This guide includes holiday checklists and timelines, sample ad templates, and case studies showcasing how other brands have achieved success on Quora. Discover how to attract new customers and rack up holiday cheer this season.

Consumer tech holiday audience on Quora

#USConsumerTech

US

Consumer electronics are incredibly popular gifts during Black Friday and Cyber Monday in the US. On Black Friday, retailers offering massive discounts on a wide range of consumer tech products such as TVs, laptops, smartphones, and gaming consoles. During Cyber Monday, online retailers offer similar deals on electronics and other products, often with free shipping and other incentives to encourage shoppers to make purchases.

Despite economic uncertainty, consumer electronics remain a top priority among US shoppers during the holiday season. The popularity of tech products during these shopping events can be attributed to the significant discounts offered, making it an ideal time for shoppers to purchase high-end electronics as gifts for themselves or loved ones.

Last Christmas, the leading tech presents in the US, ranked by number of buyers, included: headphones/earbuds, streaming services, mobile device cases, smartphones, and video game consoles.

These trends are reflected among US Quora users, who demonstrate intent with questions about these devices.

Consumer tech shopping trends among Quora users in the US

Quora users are more likely to be aware of new tech products and services, and they are also more likely to be interested in buying them.

Among US Quora users…

40.6%

follow the latest technology trends and news

They are…

50.2%

more likely to buy new tech products as soon as they are available

Get your brand’s message in front of over 147 million US Quora users shopping for the holidays.

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#EuropeConsumerTech

Europe

In Europe, the size of the consumer electronics market was $208.50 billion in 2023 and expected to grow at a CAGR of 2.01% between 2023 and 2028. Close to half the total revenue (48.7%) is expected to be generated through online sales by 2023 and the average volume per person is expected to amount to 1.62 pieces during the year. Quora echoes these trends by showcasing users’ intent through their inquiries about different devices and appliances in Europe.

Quora users form a dynamic and tech-savvy community, actively engaging with the latest technology trends and news. Here are some key insights that highlight their enthusiasm and purchasing habits:

 

  • Trend Followers: A significant 38.3% of Quora users diligently follow the latest technology trends and news, staying informed and up-to-date.
  • Gadget Enthusiasts: Gadgets capture the attention of 37.6% of Quora users, who express a strong interest in these innovative devices.
  • Early Adopters: Quora users showcase their keenness to embrace new technology, being 87.4% more likely to purchase new tech products as soon as they become available.

Consumer tech shopping trends among Quora users in Europe

Quora users exhibit a clear preference for convenient online shopping when it comes to fulfilling their tech needs. The following statistics demonstrate their online purchasing behavior:

  • Desktop PCs: Quora users show a remarkable inclination towards online purchases of desktop PCs, with a staggering 109.9% higher likelihood compared to non-users.
  • Laptops: Online platforms also attract Quora users when it comes to purchasing laptops, with a 58.7% higher likelihood compared to non-users.
  • Smart Home Products: Quora users exhibit a preference for buying smart home products online, displaying a 76.6% higher likelihood of choosing online channels for these purchases.

The data portrays Quora users as tech enthusiasts who actively engage with the latest trends and leverage the convenience of online shopping for their tech-related needs.

Popular consumer electronics questions on Quora in Europe

Get your brand’s message in front of over 48 million European & UK Quora users shopping for the holidays.

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APAC

#IndiaConsumerTech

India

The consumer electronics space in India is growing rapidly. According to Research and Markets’ Consumer Electronics Market Report, the Indian electronic consumer market which was valued at INR 5.36 trillion in 2021 is expected to reach INR 12.89 trillion by 2027, expanding at a CAGR of 15.77% in these 5 years.

Despite the exploding demand, it is a crowded market with multiple brands vying for the customer’s attention at different price points across categories. And the competition gets near-savage during the festive season, with brands across the consumer electronics spectrum, including categories such as smartphone, laptop, tablet, handset, washing machine, microwave, refrigerator, television and others offering irresistible festive discounts and festive offers.

To succeed in this arena, marketers have to stay ahead with strategies that enable them to anticipate the needs of potential customers so that they can be the first to cater to them.

Consumer electronics trends among Quora users in India

A large part of Quora users are tech natives and savvy using the latest technologies. In a GWI survey, almost half (49.7%) of them stated that they are interested in gadgets, 59.4% follow the latest technological trends and news and 31.9% buy tech products as soon as they are available.

They engage with content about the latest models, new features and best deals and are very connected when it comes to seeking reviews and recommendations.

Popular consumer electronics questions on Quora in India
Popular consumer electronics topics on Quora in India

During the festive season, content views on topics related to consumer electronics reach an annual high. Views on content related to mobile phones, laptops, tablets and other gadgets, as well as home appliances like microwaves, washing machines, air conditioners and more reached their peak in the second half of October last year. This trend demonstrates serious purchase intent building up during the festive season.

Questions about mobile phone recommendations grew by more than 3x during the 2022 festive season (October to December 2022) compared to the previous quarter. There was also an increase in questions about electronic appliances, laptops and gadgets during the festive month of October last year.

Here are some popular consumer electronics topics that saw a high growth in questions in October 2022:

  • Washing Machines: +88.97%
  • Microwave Ovens: +75.47%
  • Refrigerators: +68.32%
  • Household Appliances: +63.75%

November was the month for smartphone and laptop shopping. Here are some popular smartphone and laptop topics that saw a high growth in questions in November 2022:

  • Smartphones Recommendations: +454.88%
  • Smartphone Shopping: +452.10%
  • Gaming Laptop Recommendations: +63.16%
  • Laptop Recommendations: +60.87%

Get your brand’s message in front of over 100 million Indian Quora users shopping for the festive season.

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#ANZConsumerTech

Australia & New Zealand

In Australia and New Zealand, the consumer electronics markets are growing rapidly. From US$ 6.13billion in 2023, the Australian market is expected to expand at a CAGR (2023-2027) of 6.19% while in New Zealand, it is expected to reach a projected US$1.1billion by 2027, after growing at a CAGR of 6.84% between 2023 and 2027. The number of users are expected to amount to 13.22m in Australia and 2.69m in New Zealand by 2027.

In the Australia and New Zealand market, Quora users are more likely to follow the latest technology trends and news, buy new tech products as soon as they are available, and purchase gadgets. They are also more likely to purchase desktop PCs, laptops, and smart home products online.

 

  • 36.4% of Quora users in ANZ follow the latest technology trends and news.
  • Quora users in ANZ are 44.7% more likely to buy new tech products as soon as they are available.
  • 36.6% of Quora users in ANZ are interested in gadgets.
  • Quora users in ANZ are 52.8% more likely to purchase desktop PCs online.
  • Quora users in ANZ are 69.2% more likely to purchase laptops online.
  • Quora users in ANZ are 31.4% more likely to purchase smart home products online.
Popular consumer electronics questions on Quora in ANZ

As a platform that encourages users to ask questions about subjects of interest, read high quality knowledge that’s personalized and relevant to them, and share their own knowledge with others, Quora has been flooded with questions on consumer electronics in ANZ.

Get your brand’s message in front of over 12 million Quora users in Australian& New Zealand shopping for the holidays.

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#SEAConsumerTech

Southeast Asia

In value terms, the Southeast Asian (SEA) consumer electronics market is sized at around US$55.35billion in 2023 and expected to grow by a CAGR of 1.13% over 2023-2028. In the current year, over a quarter of the total revenue (25.3%) is expected to be generated through online sales.

Quora users in the SEA market are at the forefront of technology trends, exhibiting a strong affinity for staying informed and embracing cutting-edge products. Let’s explore their behavior and preferences when it comes to technology trends and online purchases.

  • 59.3% of Quora users follow the latest technology trends and news
  • Quora users are 31.4% more likely to buy new tech products as soon as they are available
  • 63.4% of Quora users are interested in gadgets
  • Quora users are 63.8% more likely to purchase desktop PCs online
  • Quora users are 55.8% more likely to purchase laptops online
  • Quora users are 98.3% more likely to purchase smart home products online
Popular consumer electronics questions on Quora in Southeast Asia

As in the case of other regions, the interest in various aspects of consumer electronics is apparent on Quora, across South East Asia.

Get your brand’s message in front of over 29 million Southeast Asian Quora users shopping for the holidays.

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Make Quora a part of your marketing plan this holiday season

As a marketer dedicated to developing a consumer electronics brand, Quora enables you to leverage the opportunity to know what potential customers expect from you. The platform goes beyond enabling you to view conversations on themes of your choice; it enables you to guide your target audience with carefully crafted strategies, using Quora Ads tools such as Video Ads, Promoted Answers, Business Profiles and many more.

In the crowded consumer electronics space, knowing what high intent audiences are thinking and having access to tools and a platform to influence them with relevant information can give you a winning advantage.

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