Quora Insights

Diwali 2023: Latest shopping trends to know for advertisers

As the magical aura of Diwali 2023 beckons, this Festival of Lights isn’t just about spreading joy and jubilation – it’s also the season for an electrifying shopping spree. According to a recent survey by The Trade Desk, 70% of Indians are gearing up to splurge on Diwali this year, marking a 35% surge from the previous year.

In this brief journey through the festivities, we’ll explore the core trends of this celebratory season and key considerations for Diwali advertisers. We’ll also delve into the world of Quora, where discussions are ablaze, shedding light on the desires and aspirations of consumers during the festive season.


Diwali shopping trends 2023

Diwali and shopping share an unbreakable bond, igniting the anticipation in our hearts. The thrill of acquiring new attire, exquisite Diwali fashion and jewelry, cutting-edge electronics, and heartfelt gifts for our loved ones infuses the air with excitement. As we step into the festive season 2023, these trends promise to persist, but with intriguing twists.

Certain topics on Quora experienced a notable spike in the number of questions asked last year during this grand celebration:

  • Car Recommendations: +894%
  • Mobile Phone Recommendations: +580% 
  • Household Appliances: +63%
  • Fashion and Style: +52%
  • Laptop Shopping: +47% 
  • Jewelry: +47% 

Discussions on Quora revolving around gifts have surged by 50% over the last year, showcasing heightened user engagement. Similarly, the domain of online shopping has witnessed a 46% uptick in queries YoY. Meanwhile, conversations centered on Diwali shopping themes have seen a noteworthy 41% increase in related discussions. This upward trend is expected to shine throughout the year.


Diwali festive content views on Quora

During Diwali, Quora transforms into a kaleidoscope of knowledge-sharing dedicated to the festival. Users unite to inquire, exchange ideas, and delve into discussions about Diwali shopping, imaginative gifting, and festival preparations.

What’s truly enchanting is the substantial surge in views on Diwali-themed content during this time.

Content views on topics related to Diwali

Views on Diwali conversations on Quora

The Quora community comes alive with a shared zeal for the Festival of Lights, seeking guidance, sharing experiences, and connecting with kindred spirits.


Popular Diwali celebrations and trends

Quora users are bubbling over with enthusiasm as they explore innovative, eco-friendly ways to celebrate Diwali this year. They eagerly seek unique themes like ‘Green Diwali,’ incorporating decorative LED lights, hosting rangoli competitions, and savoring traditional sweets.


Diwali advertising trends and best practices

This Diwali season promises emotionally resonant advertising campaigns as brands strive to forge deeper connections with their audience.

As Diwali 2023 approaches, advertisers are presented with a unique opportunity to harness the festive fervor and engage in discussions on Quora through video and image ads. These multimedia formats can captivate audiences and amplify brand visibility, ensuring that your message shines amidst the Diwali celebrations.

Video ads for Diwali

Video ads can be highly effective for a Diwali campaign, as they provide an immersive and visually captivating way to showcase the vibrancy, joy, and cultural significance of the festival, creating a strong emotional connection with the audience.

Here are a few best practices to follow:

Tell a story: Craft compelling and emotionally resonant stories that capture the essence of Diwali. Highlight the role your product or service plays in making this festival more memorable and meaningful.

Keep it short and impactful: Keep your video ads concise. In a fast-scrolling world, grab attention within the first few seconds. Videos between 15 to 30 seconds tend to perform well.

Incorporate festive elements: Infuse your video with Diwali-themed visuals, music, and messages that evoke the spirit of the festival. Showcase the joy, togetherness, and traditions associated with Diwali.

End with a call-to-action: Encourage viewers to take action by including a clear call-to-action (CTA). Whether it’s directing them to your website, an exclusive Diwali offer, or signing up for a newsletter, make it enticing.

Learn more about Quora Video Ads Best Practices.

Image ads for Diwali

Image ads for a Diwali campaign can be incredibly impactful, as they offer a visually striking and concise way to capture the essence of the festival, evoke the spirit of celebration, and entice viewers with compelling visuals that leave a lasting impression.

Make sure to follow these best practices:

Choose visually stunning creatives: Your image ads should be visually striking. Use high-quality images that evoke the Diwali ambiance and align with your brand identity.

Overlay text: Include concise and compelling text overlay on your images. Make it clear what your Diwali offer or message is. Keep it simple and legible.

Run A/B tests: Experiment with different ad creatives to identify what resonates best with your target audience. Quora allows you to test multiple ad variations to find the winning formula.

Maintain brand consistency: Ensure your Diwali-themed image ads align with your overall branding and messaging on other platforms. Consistency builds trust and recognition.

Creative best practices for festive Diwali campaigns

When crafting a Diwali ad campaign, incorporating these creative best practices can help you captivate your audience, celebrate the spirit of the festival, and drive meaningful engagement and conversions.

Embrace Diwali colors: Incorporate the vibrant colors of Diwali, such as gold, red, and green, into your ad creatives. These colors symbolize prosperity and positivity.

Highlight Diwali traditions: Showcase how your product or service can become a part of Diwali traditions. For example, if you sell clothing, depict it being worn during Diwali celebrations.

Try user-generated content: Encourage users to share their Diwali experiences related to your brand. Feature user-generated content in your ads to build authenticity.

Engage with Quora users: Join Diwali-related conversations on Quora and provide valuable insights. Your brand’s active participation in discussions can pique interest and trust.

Make exclusive offers: Create exclusive Diwali offers or discounts and highlight them in your ads. Limited-time promotions can drive urgency and conversions.

Read more about Quora Ads Creative Best Practices.

Make Quora a part of your marketing plans this Diwali

This Diwali holds the promise of a captivating celebration, with shopping trends soaring high and Quora discussions buzzing with life. Purchase intent is on the rise, and Quora is the place to be for knowledge sharing, innovative celebrations, and discussions that revolve around Diwali. Come, let’s dive into the world of fashion, eco-friendly festivities, and the best Diwali deals on Quora. It’s a celebration you won’t want to miss!



By submitting this form, you agree that Quora may contact you about its products and services according to our Privacy Policy. You can unsubscribe from Quora marketing emails at any time by clicking the unsubscribe link in the email.

Book a consultation with a Quora expert

Discover opportunities to expand client value with a Quora expert.


By submitting this form, you agree that Quora may contact you about its products and services according to our Privacy Policy. You can unsubscribe from Quora marketing emails at any time by clicking the unsubscribe link in the email.