In 2024, advertisers gained new ways to reach and convert Quora’s 400M+ monthly unique visitors. From enhanced conversion tracking to advanced B2B targeting capabilities, we focused on developing tools and partnerships that drive measurable results for marketers. Our platform improvements in content quality and user experience created an even stronger environment for advertising performance.
As we reflect on key developments that impacted advertiser success this year, here are the innovations, case studies, and resources that can inform your 2025 strategy.
Enhanced conversion tracking and bidding tools
Conversion API
We released Conversion API (CAPI) to improve conversion matching on Quora through direct server-to-server integration. Learn how to set up CAPI in our walkthrough video.
CPC Auto-bidding
Select Quora advertisers running CPC campaigns now have access to CPC Auto-bidding. This bid type uses advanced machine learning algorithms to dynamically adjust your bids for optimal budget utilization and campaign performance.
B2B and ABM targeting with Bombora partnership
We launched groundbreaking strategic partnership with Bombora, the leading provider of B2B audience data. This integration brings Account-Based Marketing capabilities and more sophisticated B2B targeting parameters, such as job title, company size, and industry, to Quora’s advertising platform.
Proven Success Stories: What’s working for advertisers
Sprite (The Coca-Cola Company) achieved 32M impressions and a CTR 10% above CPG benchmarks on Quora by reaching college students during exam season.
Webflow tested a variety of Quora ad formats, including Promoted Answers, to achieve an 83% CPA reduction and 152% signup increase.
ETS educated potential test-takers and expanded global TOEFL awareness—generating over 28 million impressions, boosting CTRs, and improving market sentiment through strategic targeting.
Face-to-face connection with marketers around the world
HubSpot’s INBOUND24
The Quora Ads team attended INBOUND24 in Boston in September and enjoyed chatting with hundreds of marketers about their 2025 initiatives.
Quoraverse: Unlocking Knowledge for Impact
Our APAC team partnered with Social Samosa to host a three-city event series of panel discussions and networking, facilitating rich dialogue and knowledge sharing among marketing professionals.
Resources to boost your 2025 campaign performance
Marketing on Quora
Learn everything you need to know about effective Quora advertising with this playbook covering campaign strategies, targeting options, and proven best practices to reach Quora’s 400M+ monthly users.
Quora for Agencies
Tap into a new channel for your clients with advanced targeting and proven engagement tactics.
Promoted Answers Playbook
Promoted Answers are Quora’s native ad format that boost your existing Quora answers to reach a targeted audience. This guide covers what makes them effective, how to write compelling answers, and real brand success stories.
Technical implementation
Getting started with Quora Ads Manager
See how quick and easy it is to create a Campaign, Ad Set, and Ads in Quora Ads Manager.
How to install the Quora Pixel
Learn how to set up the Quora Pixel to optimize your Quora Ads campaigns.
Planning your 2025 strategy
These 2024 platform enhancements—from improved content quality to advanced targeting capabilities—have created an even stronger advertising environment for performance-driven marketers. As we look ahead to 2025, our team is committed to building upon these improvements and developing new tools to help advertisers reach and engage their target audiences more effectively.
We’re grateful to our advertising partners for their continued trust and collaboration, and we look forward to growing together in the coming year. Explore how Quora can drive your 2025 marketing success by connecting with our team today.
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