Webflow

Webflow's business goals included driving new customers and signups, increasing brand awareness on a new channel, improving bottom funnel conversions, and new channel validation.

After experimenting with a few different ad products including image feed, video and Promoted Answers, Webflow found that Promoted Answers and auto-bidding provided them with the strongest return on customers/signups. Pairing Promoted Answers ads with interest targeting allowed them to reach higher quality audiences which improved cost efficiency.

We would recommend other advertisers be open minded to experimentation and tests. Experimenting helps you discover new ways to find efficiency and you’ll be surprised by what you learn. Overall, we think it’s always important to grow with the platform and implement best practices across the ad account.

Partnering up with Quora’s success managers has definitely improved Webflow's experience and performance on the ad platform. Having a dedicated expert provided the team with new insights, reporting, and beta testing opportunities that would not be available on a regular basis. One such beta test was gaining early access to auto-bidding. Within the first few weeks of implementing auto-bidding the team saw signup costs improve 83% WoW. Since September 2023, campaigns that leveraged auto-bidding have seen continued improvement MoM.