Marketing on Quora Playbook

Over 300M+ monthly unique visitors come to Quora to ask questions, search for recommendations, and seek advice from other users—including businesses. On Quora, brands can put their solutions in front of high-intent customers before they make a decision. Our new Marketing on Quora guide is your playbook to kickstart success on the platform. 

Here’s a peek at what you’ll find inside the guide:

Trending Topics

The conversations happening on Quora reflect real cultural moments and world events. As you map out your campaigns for the year, you can draw inspiration from trending topics that had Quora users buzzing in 2022.

Targeting Tips

Quora Ads offers ten targeting options, giving brands the ability to connect with customers in the right place at the right time. We encourage businesses to utilize two or more targeting methods for a balance of contextual, behavioral, and audience targeting. Whenever possible, test each targeting type or retest them with different groups of topics, interests, or keywords.

Campaign Setup

Quora’s campaign structure consists of three parts: Campaigns, Ad Sets, and Ads. At the Campaign level, you’ll determine the campaign objective and budget. The Ad Set level is where you determine targeting parameters and bid. Finally, the Ad level is where you determine the composition of your actual ads. 

Here’s a peek at the table of contents:

• Quora at a Glance
• Brand Safety on Quora
• Trending Topics
• Quora Ad Formats and Best Practices
• Setting Up Your Campaigns
• Targeting Tips
• Bidding on Quora Ads
• Analyzing Performance
• Marketing Partners
• Your 2023 Marketing Calendar
• Quora Ads Success Checklist
• Additional Resources

Ready to get started?

Join top brands building awareness, driving traffic, and boosting conversions on Quora.