Quora Insights

Technology on Quora | EMEA

Reach millions of technophiles

Quora users have long been fascinated by technology; from the latest iPhones to advancements in artificial intelligence. In fact, Quora’s EMEA* users are 147% more likely to be tech early adopters.
Today, over 109M users follow the Technology topic, and content related to technology receives 400M+ views a month. Whether your brand works in STEM education or B2B SaaS, Quora offers a brand safe place for you to reach your target tech customer.

5 min read
Updated November 2021




Behind the screen

When you advertise on Quora, you tap into a vast audience of 300M+ unique monthly visitors — many of whom are interested in technology for work, school, or personal interest. 
Quora users are:


more likely to be interested in computers and coding


more likely to be a engineer


more likely to be a design engineer


more likely to be a programmer

As our top technology questions show, Quorans are eager to explore new fields or select the best tech products on the market.

Most Viewed Technology Questions in 2021

Meet the decision makers

Quora isn’t just for tech consumers. Decision makers are increasingly turning to Quora to conduct research, evaluate products, and engage with others in their industry.
In a survey conducted by Global Web Index, Quora users in EMEA are 113% more likely to be responsible for business purchases of IT, telecom, and technology products or services. This is evident in the tech topics that trended over the past year on Quora. Between 2020 and 2021, topics like SQL Server Analysis Services and Cloud Backup Services experienced a 1,000+% growth in topic views.

Buyers are ready — Reach them on Quora

78% of Quora’s EMEA users are planning to make a major purchase of electronics. Reach this valuable audience while they’re conducting research, by creating a Quora Ads campaign today.