Becoming a thought leader in the audio device industry through Promoted Answers
in only two months
About Headphone Zone
Headphone Zone is India’s first exclusive Headphone Retail Brand featuring the World's Finest Headphones from premium brands renowned for their sound, design and style.
Position Headphone Zone as a thought leader
Headphone Zone is India’s first exclusive online store for headphones, earphones and personal audio devices. Since its foundation, one of the brand’s missions is to provide the best, personalized listening experience by educating consumers on audio devices. To help buyers make more informed decisions, Headphone Zone turned to Quora with the goals of becoming an industry thought leader and influencer.
Promoted Answers with a purpose
Headphone Zone knew there was an audiophile community on Quora, so their team started answering existing questions about audio devices. Taking it a step further, they promoted their answers to leverage Quora Ads’ suite of targeting tools. This allowed Headphone Zone to deliver their content directly to fellow audiophiles. They found particular success targeting topics related to specific audio devices, brands, and industry terminology.
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Genuine & credible answers
As a brand dedicated to helping consumers, Headphone Zone focused on crafting answers that educate users on different products. Their answers have detailed comparisons of various audio devices and their key features. Answers were also posted through Headphone Zone’s Business Profile. This built the brand’s reputation as a subject expert and added credibility to their answers.
Leverage internal experts & resources
Headphone Zone’s in-house team of experts, referred to as Headphone Gurus, actively work with customers to match them with the perfect products. By writing on Quora, their experts could repurpose existing buying guides and contribute knowledge beyond the brand’s website. CEO Raghav Somani shares, “We’ve always believed in understanding our customer’s needs and accordingly help them choose the right product, and the fact that we were able to replicate this process on Quora really helped us trust the platform.”
High ROI engagement
Headphone Zone’s Promoted Answers generated over 2.6 million content views, with a strong CTR of 3% and CPCs as low as ₹2.38. The team was also pleasantly surprised to see 90+ purchases driven from their content in only two months.
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