Finance Market Trends & Quora Audience Insights

The finance market is growing rapidly. According to a report by Research and Markets, the financial services market is expected to reach a market size of $33,539.52 billion in 2024, having grown at a CAGR of 7.7% over the previous year. This growth is expected to be stable over the next few years and the market is expected to grow to $44,925.71 billion in 2028 at a CAGR of 7.6% over the next four years.

With all of this continued development, the finance industry marketing and advertising spend has grown to follow suit. But who are these buyers, and how do we reach them? Keep reading for a market overview, audience statistics, and how Quora Ads can get your message in front of the right visitors.

Global finance market statistics & trends

The global finance market has witnessed significant change and growth in recent years. This can be attributed to various factors, including advancements in technology, regulatory changes, and evolving consumer demands. 

For instance, the rise of payment platforms has had a profound impact on the finance landscape. With the increasing popularity of digital payments and contactless solutions amid the pandemic, legacy financial institutions and fintech companies are leveraging these platforms to capture a larger market share of digital-first consumers. 

Buy now, pay later (BNPL) solutions have also grown in popularity as consumers—particularly millennials and Gen Z—look for more flexible ways to finance their purchases. According to a report by Juniper Research, the BNPL transaction value is expected to rise 106% globally from $334 billion in 2024 to $687 billion in 2028.

Likewise, the realm of personal finance has also experienced a digital shift, as individuals seek more control and transparency in managing their wealth. This has led to the emergence of various approaches, ranging from financial education campaigns to mobile apps that provide personalized financial advice and budgeting tools. A report by Worldmetrics predicts that up to 29% of North Americans will be using neobanks as their primary account by 2025.

Finance advertising market – digital trends and examples

The finance advertising market is large and growing, as companies spend massive amounts each year to attract new customers and promote their brands. A global ad spend analysis by WARC Media found that Financial Services is on course to be the fastest-growing sector in 2024 at a rate of +11.5%. Finance marketing has been shaped by the convergence of technology, regulations, and changing consumer behaviors. These factors have propelled the industry forward, creating new opportunities for marketers in areas like financial institutions, insurance, payment platforms, and personal finance providers to connect with their target audiences in innovative ways. As the finance industry continues to evolve, it is crucial for marketers to stay attuned to their audiences and adapt their strategies accordingly to effectively navigate this dynamic landscape.

In today’s rapidly evolving financial landscape, consumers are increasingly seeking to take greater control over their finances. They no longer rely solely on traditional banking institutions to manage their money, but instead, actively seek out information and resources that empower them to make informed financial decisions. This shift in consumer behavior presents a significant opportunity for financial services advertisers to leverage educational content as a powerful marketing tool. By providing valuable educational content, these advertisers can establish themselves as trusted authorities and build strong relationships with their target audience.

Educational content helps consumers understand complex financial concepts, navigate investment options, and learn about effective money management strategies. According to zipdo, 61% of consumers are more likely to trust financial institutions that provide informative and educational content online.

By offering helpful resources such as blog articles, whitepapers, webinars, and interactive tools, financial services advertisers can position themselves as partners in their customers’ financial journeys. This approach not only enhances brand trust credibility but also empowers consumers and fosters long-term loyalty.

Advertisers on Quora have the ability to engage with knowledge-hungry users researching finance topics—both by joining organic conversations and by advertising in contextually relevant environments. Hear from some of the finance brands finding success on the platform.