![finance3s](https://business.quora.com/wp-content/uploads/2022/12/finance3s.png)
Finance Market Trends & Quora Audience Insights
![finance3s](https://business.quora.com/wp-content/uploads/2022/12/finance3s.png)
The finance market is growing rapidly. According to a report by Research and Markets, the financial services market is expected to reach a market size of $33,539.52 billion in 2024, having grown at a CAGR of 7.7% over the previous year. This growth is expected to be stable over the next few years and the market is expected to grow to $44,925.71 billion in 2028 at a CAGR of 7.6% over the next four years.
With all of this continued development, the finance industry marketing and advertising spend has grown to follow suit. But who are these buyers, and how do we reach them? Keep reading for a market overview, audience statistics, and how Quora Ads can get your message in front of the right visitors.
Global finance market statistics & trends
The global finance market has witnessed significant change and growth in recent years. This can be attributed to various factors, including advancements in technology, regulatory changes, and evolving consumer demands.
For instance, the rise of payment platforms has had a profound impact on the finance landscape. With the increasing popularity of digital payments and contactless solutions amid the pandemic, legacy financial institutions and fintech companies are leveraging these platforms to capture a larger market share of digital-first consumers.
Buy now, pay later (BNPL) solutions have also grown in popularity as consumers—particularly millennials and Gen Z—look for more flexible ways to finance their purchases. According to a report by Juniper Research, the BNPL transaction value is expected to rise 106% globally from $334 billion in 2024 to $687 billion in 2028.
Likewise, the realm of personal finance has also experienced a digital shift, as individuals seek more control and transparency in managing their wealth. This has led to the emergence of various approaches, ranging from financial education campaigns to mobile apps that provide personalized financial advice and budgeting tools. A report by Worldmetrics predicts that up to 29% of North Americans will be using neobanks as their primary account by 2025.
Finance advertising market – digital trends and examples
The finance advertising market is large and growing, as companies spend massive amounts each year to attract new customers and promote their brands. A global ad spend analysis by WARC Media found that Financial Services is on course to be the fastest-growing sector in 2024 at a rate of +11.5%. Finance marketing has been shaped by the convergence of technology, regulations, and changing consumer behaviors. These factors have propelled the industry forward, creating new opportunities for marketers in areas like financial institutions, insurance, payment platforms, and personal finance providers to connect with their target audiences in innovative ways. As the finance industry continues to evolve, it is crucial for marketers to stay attuned to their audiences and adapt their strategies accordingly to effectively navigate this dynamic landscape.
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
63%
of financial advisors generate new clients through digital marketing efforts
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
47%
of financial consumers say that personalized recommendations based on their behavior influence their decision to use financial services
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
76%
of financial services consumers expect companies to understand their needs and expectations through digital interactions
In today’s rapidly evolving financial landscape, consumers are increasingly seeking to take greater control over their finances. They no longer rely solely on traditional banking institutions to manage their money, but instead, actively seek out information and resources that empower them to make informed financial decisions. This shift in consumer behavior presents a significant opportunity for financial services advertisers to leverage educational content as a powerful marketing tool. By providing valuable educational content, these advertisers can establish themselves as trusted authorities and build strong relationships with their target audience.
”>50%”
of all digital commerce transactions will be accounted to mobile wallets by 2025
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
~$450 Billion
increase in global buy now, pay later (BNPL) transactions from 2021 to 2026
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
$11.53 Trillion
projected total transaction value worldwide in the Digital Payments market in 2024
Educational content helps consumers understand complex financial concepts, navigate investment options, and learn about effective money management strategies. According to zipdo, 61% of consumers are more likely to trust financial institutions that provide informative and educational content online.
By offering helpful resources such as blog articles, whitepapers, webinars, and interactive tools, financial services advertisers can position themselves as partners in their customers’ financial journeys. This approach not only enhances brand trust credibility but also empowers consumers and fosters long-term loyalty.
Advertisers on Quora have the ability to engage with knowledge-hungry users researching finance topics—both by joining organic conversations and by advertising in contextually relevant environments. Hear from some of the finance brands finding success on the platform.
HSBC Mutual Fund
HSBC Mutual Fund garnered 25.3 million content views and amassed a dedicated following of 3.3K users who trusted their expertise.
HSBC Mutual Fund is a global asset manager with a strong heritage of successfully connecting clients to global investment opportunities. With the aim of empowering investors and establishing thought leadership through Quora Ads, Quora’s Promoted Answers provided the perfect platform for HSBC MF to simplify investment discussions and reach a wider audience. Their captivating content, engaging infographics, and tailored approach to Quora Ads allowed them to make investment conversations less daunting, establish trust, and drive consideration among users seeking mutual fund guidance.
![hsbc2 HSBC ad](https://business.quora.com/wp-content/uploads/2023/10/hsbc2.webp)
The Motley Fool
The Motley Fool’s lead volume increased 111%, while CPLs decreased 6%. During the same time frame, in-session and overall CPAs also decreased 19% and 47% respectively.
The Motley Fool provides financial solutions for investors of every kind. Their products and services, whether free or fee-based, online or offline, are designed to help people take control of their financial lives. Quora’s unique audience and platform were key attributes that appealed to The Motley Fool Australia. With millions of questions and answers being added to Quora monthly, The Motley Fool Australia’s team saw an opportunity to reach users in an engaged and inquisitive headspace. In particular, The Motley Fool’s team sought to drive quality leads and sales that met CPL and CPA targets. With help from their Quora Ads team, The Motley Fool Australia achieved stellar results.
![The-Motley-Fool-1 The Motley Fool ad](https://business.quora.com/wp-content/uploads/2023/10/The-Motley-Fool-1.webp)
HomeTap
Promoted Answer CPAs were 25-30% lower than their average costs on other digital channels.
Hometap provides homeowners with an opportunity to tap into their home’s equity without monthly payments or having to take out another loan. In addition to building this new product category, Hometap sought to acquire new leads at costs that were less than, or equal to, their existing ad channels. The Hometap team found many questions, topics, and conversations on Quora surrounding home equity loans and financing. Knowing users were in the evaluation and consideration stages, Hometap targeted relevant content and engaged with the community with Promoted Answers. As a result, the Hometap team saw new leads using Promoted Answers, while lowering CPAs.
![Success-Story-Hometap-1 HomeTap ad](https://business.quora.com/wp-content/uploads/2023/10/Success-Story-Hometap-1.webp)
Finance advertising on Quora
Quora users look to the platform as a source of reliable information and expertise. They ask questions on a range of finance topics like personal finance, startup financing, retail banking, and financial technology. Finance marketers can pinpoint their target audiences within Quora’s niche communities, improving the relevance of their messages and the likelihood of meaningful engagement.
Quora Ads allows marketers to target specific audiences based on their interests, demographics, and browsing behavior. By leveraging Quora Ads, finance marketers can display their messages and content to a tailored user base, increasing brand exposure and driving relevant traffic to their websites or landing pages. These targeted advertisements enable marketers to reach users who are actively seeking finance-related information, making it a valuable channel for generating leads and conversions.
Finance related topic views on Quora worldwide
Quora users around the world have been discussing a variety of finance related topics over the last few years, with a growing interest in Trading, particularly.
![Finance-related topic views on Quora worldwide Finance-related topic views on Quora worldwide](https://business.quora.com/wp-content/uploads/2024/09/Finance-related-topic-views-on-Quora-worldwide.png)
The finance topics on Quora are evergreen and see a stable engagement in conversations around topics related to banking, insurance, mutual funds, and virtual currencies to name a few. Millions of global users visit these topics regularly to discuss and research before making important financial decisions.
Popular finance questions on Quora
Quora’s global finance audience
Investing
![Global Investing yoy growth in views Global Investing yoy growth in views](https://business.quora.com/wp-content/uploads/2024/08/Global-Investing-yoy-growth-in-views-2.png)
Banking
![Global banking yoy growth in views Global banking yoy growth in views](https://business.quora.com/wp-content/uploads/2024/08/Global-banking-yoy-growth-in-views.png)
Fintech
![Global fintech yoy growth in views Global fintech yoy growth in views](https://business.quora.com/wp-content/uploads/2024/08/Global-fintech-yoy-growth-in-views.png)
Insurance
![Global Insurance yoy growth in views Global Insurance yoy growth in views](https://business.quora.com/wp-content/uploads/2024/08/Global-Insurance-yoy-growth-in-views.png)
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
46%
use the internet to manage their finances and savings
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
64%
sent money online to friends and family in the last month
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
50%
say they are good at managing money
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
63%
use banking, investing, or insurance websites and apps
Banking
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
94%
have a bank account
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
60%
have a credit card
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
46%
are interested in the economy and finance
Investing
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
43%
are interested in investments
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
32%
invest in stocks and shares
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
28%
invest in mutual funds
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
32%
used a financial investment tool in the last month
Insurance
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
28%
purchased health insurance in the last 3-6 months
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
26%
purchased life insurance in the last 3-6 months
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
20%
purchased car / automotive insurance in the last 3-6 months
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
13%
purchased travel insurance in the last 3-6 months
Fintech
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
61%
prefer to pay without using cash
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
55%
follow the latest technology trends and news
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
40%
used a mobile payment service such as Apple Pay or Samsung Pay
Online payment services used by Quora users in the last month
![Global Online payment services used by Quora users in the last month Global Online payment services used by Quora users in the last month](https://business.quora.com/wp-content/uploads/2024/08/Global-Online-payment-services-used-by-Quora-users-in-the-last-month.png)
Get your brand’s message in front of over 400 million monthly unique visitors on Quora.
US
Investing
![US Investing yoy growth in views US Investing yoy growth in views](https://business.quora.com/wp-content/uploads/2024/08/US-Investing-yoy-growth-in-views.png)
Banking
![US banking yoy growth in views US banking yoy growth in views](https://business.quora.com/wp-content/uploads/2024/08/US-banking-yoy-growth-in-views.png)
Fintech
![US fintech yoy growth in views US fintech yoy growth in views](https://business.quora.com/wp-content/uploads/2024/08/US-fintech-yoy-growth-in-views.png)
Insurance
![US Insurance yoy growth in views US Insurance yoy growth in views](https://business.quora.com/wp-content/uploads/2024/08/US-Insurance-yoy-growth-in-views.png)
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
54%
use the internet to manage their finances and savings
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
47%
sent money online to friends and family in the last month
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
44%
say they are good at managing money
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
52%
use banking, investing, or insurance websites and apps
Banking
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
92%
have a bank account
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
76%
have a credit card
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
44%
are interested in the economy and finance
Investing
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
36%
are interested in investments
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
38%
invest in stocks and shares
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
25%
invest in mutual funds
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
28%
used a financial investment tool in the last month
Insurance
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
25%
purchased health insurance in the last 3-6 months
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
25%
purchased car / automotive insurance in the last 3-6 months
Fintech
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
62%
prefer to pay without using cash
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
42%
follow the latest technology trends and news
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
44%
used a mobile payment service such as Apple Pay or Samsung Pay
Online payment services used by Quora users in the last month
![US Online payment services used by Quora users in the last month US Online payment services used by Quora users in the last month](https://business.quora.com/wp-content/uploads/2024/08/US-Online-payment-services-used-by-Quora-users-in-the-last-month.png)
Top finance questions on Quora in the US
Conversations among financially-conscious users range from fitness to advice to credit cards.
Get your brand’s message in front of 147 million monthly unique visitors on Quora in the US.
Europe
Investing
![Europe investing yoy growth in views Europe investing yoy growth in views](https://business.quora.com/wp-content/uploads/2024/08/Europe-investing-yoy-growth-in-views.png)
Banking
![Europe banking yoy growth in views Europe banking yoy growth in views](https://business.quora.com/wp-content/uploads/2024/08/Europe-banking-yoy-growth-in-views.png)
Fintech
![Europe fintech yoy growth in views Europe fintech yoy growth in views](https://business.quora.com/wp-content/uploads/2024/08/Europe-fintech-yoy-growth-in-views.png)
Insurance
![Europe insurance yoy growth in views Europe insurance yoy growth in views](https://business.quora.com/wp-content/uploads/2024/08/Europe-insurance-yoy-growth-in-views.png)
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
47%
use the internet to manage their finances and savings
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
38%
sent money online to friends and family in the last month
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
40%
say they are good at managing money
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
52%
use banking, investing, or insurance websites and apps
Banking
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
92%
have a bank account
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
71%
have a credit card
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
39%
are interested in the economy and finance
Investing
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
32%
are interested in investments
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
22%
invest in stocks and shares
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
16%
invest in mutual funds
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
26%
used a financial investment tool in the last month
Insurance
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
16%
purchased health insurance in the last 3-6 months
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
20%
purchased car / automotive insurance in the last 3-6 months
Fintech
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
58%
prefer to pay without using cash
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
42%
follow the latest technology trends and news
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
34%
used a mobile payment service such as Apple Pay or Samsung Pay
Online payment services used by Quora users in the last month
![Europe Online payment services used by Quora users Europe Online payment services used by Quora users](https://business.quora.com/wp-content/uploads/2024/08/Europe-Online-payment-services-used-by-Quora-users.png)
Popular finance questions on Quora in Europe
The finance community on Quora in Europe is active and teeming with lively discussions about a variety of topics ranging from explanations and guidance to investments.
UK & Ireland
Investing
![UKI investing yoy growth in views UKI investing yoy growth in views](https://business.quora.com/wp-content/uploads/2024/08/UKI-investing-yoy-growth-in-views.png)
Banking
![UKI banking yoy growth in views UKI banking yoy growth in views](https://business.quora.com/wp-content/uploads/2024/08/UKI-banking-yoy-growth-in-views.png)
Fintech
![UKI fintech yoy growth in views UKI fintech yoy growth in views](https://business.quora.com/wp-content/uploads/2024/08/UKI-fintech-yoy-growth-in-views.png)
Insurance
![UKI insurance yoy growth in views UKI insurance yoy growth in views](https://business.quora.com/wp-content/uploads/2024/08/UKI-insurance-yoy-growth-in-views.png)
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
54%
use the internet to manage their finances and savings
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
56%
sent money online to friends and family in the last month
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
48%
say they are good at managing money
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
59%
use banking, investing, or insurance websites and apps
Banking
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
98%
have a bank account
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
67%
have a credit card
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
40%
are interested in the economy and finance
Investing
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
32%
are interested in investments
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
33%
invest in stocks and shares
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
16%
invest in mutual funds
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
23%
used a financial investment tool in the last month
Insurance
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
16%
purchased health insurance in the last 3-6 months
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
34%
purchased car / automotive insurance in the last 3-6 months
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
25%
purchased home contents insurance in the last 3-6 months
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
21%
purchased home-owners / building insurance in the last 3-6 months
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
22%
purchased travel insurance in the last 3-6 months
Fintech
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
64%
prefer to pay without using cash
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
43%
follow the latest technology trends and news
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
40%
used a mobile payment service such as Apple Pay or Samsung Pay
Online payment services used by Quora users in the last month
![UKI Online payment services used by Quora users in the last month UKI Online payment services used by Quora users in the last month](https://business.quora.com/wp-content/uploads/2024/08/UKI-Online-payment-services-used-by-Quora-users-in-the-last-month.png)
Popular finance questions on Quora in the UK & Ireland
Get your brand’s message in front of 72 million monthly unique visitors on Quora in Europe & the UK.
APAC
India
Investing
![India investing yoy growth in views India investing yoy growth in views](https://business.quora.com/wp-content/uploads/2024/08/India-investing-yoy-growth-in-views.png)
Banking
![India banking yoy growth in views India banking yoy growth in views](https://business.quora.com/wp-content/uploads/2024/08/India-banking-yoy-growth-in-views.png)
Fintech
![India fintech yoy growth in views India fintech yoy growth in views](https://business.quora.com/wp-content/uploads/2024/08/India-fintech-yoy-growth-in-views.png)
Insurance
![India insurance yoy growth in views India insurance yoy growth in views](https://business.quora.com/wp-content/uploads/2024/08/India-insurance-yoy-growth-in-views.png)
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
47%
use the internet to manage their finances and savings
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
76%
sent money online to friends and family in the last month
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
56%
say they are good at managing money
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
84%
use banking, investing, or insurance websites and apps
Banking
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
95%
have a bank account
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
59%
have a credit card
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
49%
are interested in the economy and finance
Investing
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
47%
are interested in investments
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
40%
invest in stocks and shares
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
38%
invest in mutual funds
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
34%
used a financial investment tool in the last month
Insurance
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
32%
purchased health insurance in the last 3-6 months
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
20%
purchased car / automotive insurance in the last 3-6 months
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
33%
purchased life insurance in the last 3-6 months
Fintech
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
61%
prefer to pay without using cash
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
62%
follow the latest technology trends and news
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
46%
used a mobile payment service such as Apple Pay or Samsung Pay
Online payment services used by Quora users in the last month
![India Online payment services used by Quora users in the last month India Online payment services used by Quora users in the last month](https://business.quora.com/wp-content/uploads/2024/08/India-Online-payment-services-used-by-Quora-users-in-the-last-month.png)
Popular finance questions on Quora in India
Get your brand’s message in front of 100 million monthly unique visitors on Quora in India.
Southeast Asia
Investing
![SEA investing yoy growth in views SEA investing yoy growth in views](https://business.quora.com/wp-content/uploads/2024/08/SEA-investing-yoy-growth-in-views.png)
Banking
![SEA banking yoy growth in views SEA banking yoy growth in views](https://business.quora.com/wp-content/uploads/2024/08/SEA-banking-yoy-growth-in-views.png)
Fintech
![SEA fintech yoy growth in views SEA fintech yoy growth in views](https://business.quora.com/wp-content/uploads/2024/08/SEA-fintech-yoy-growth-in-views.png)
Insurance
![SEA insurance yoy growth in views SEA insurance yoy growth in views](https://business.quora.com/wp-content/uploads/2024/08/SEA-insurance-yoy-growth-in-views.png)
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
54%
use the internet to manage their finances and savings
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
76%
sent money online to friends and family in the last month
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
40%
say they are good at managing money
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
59%
use banking, investing, or insurance websites and apps
Banking
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
93%
have a bank account
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
55%
have a credit card
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
43%
are interested in the economy and finance
Investing
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
51%
are interested in investments
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
24%
invest in stocks and shares
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
29%
invest in mutual funds
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
34%
used a financial investment tool in the last month
Insurance
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
22%
purchased health insurance in the last 3-6 months
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
24%
purchased life insurance in the last 3-6 months
Fintech
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
55%
prefer to pay without using cash
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
58%
follow the latest technology trends and news
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
33%
used a mobile payment service such as Apple Pay or Samsung Pay
Online payment services used by Quora users in the last month
![SEA Online payment services used by Quora users in the last month SEA Online payment services used by Quora users in the last month](https://business.quora.com/wp-content/uploads/2024/08/SEA-Online-payment-services-used-by-Quora-users-in-the-last-month.png)
Popular finance questions on Quora in Southeast Asia
Conversations on Quora offer businesses an opportunity to engage directly with consumers through insightful responses to their queries. Here are a few select questions in the finance community on Quora.
Get your brand’s message in front of 37 million monthly unique visitors on Quora in Southeast Asia.
Australia & New Zealand
Investing
![ANZ investing yoy growth in views ANZ investing yoy growth in views](https://business.quora.com/wp-content/uploads/2024/08/ANZ-investing-yoy-growth-in-views.png)
Banking
![ANZ banking yoy growth in views ANZ banking yoy growth in views](https://business.quora.com/wp-content/uploads/2024/08/ANZ-banking-yoy-growth-in-views.png)
Fintech
![ANZ fintech yoy growth in views ANZ fintech yoy growth in views](https://business.quora.com/wp-content/uploads/2024/08/ANZ-fintech-yoy-growth-in-views.png)
Insurance
![ANZ insurance yoy growth in views ANZ insurance yoy growth in views](https://business.quora.com/wp-content/uploads/2024/08/ANZ-insurance-yoy-growth-in-views.png)
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
59%
use the internet to manage their finances and savings
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
45%
sent money online to friends and family in the last month
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
46%
say they are good at managing money
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
60%
use banking, investing, or insurance websites and apps
Banking
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
98%
have a bank account
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
63%
have a credit card
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
43%
are interested in the economy and finance
Investing
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
37%
are interested in investments
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
36%
invest in stocks and shares
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
17%
invest in mutual funds
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
25%
used a financial investment tool in the last month
Insurance
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
22%
purchased health insurance in the last 3-6 months
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
24%
purchased life insurance in the last 3-6 months
Fintech
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
63%
prefer to pay without using cash
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
38%
follow the latest technology trends and news
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
46%
used a mobile payment service such as Apple Pay or Samsung Pay
Online payment services used by Quora users in the last month
![ANZ Online payment services used by Quora users in the last month ANZ Online payment services used by Quora users in the last month](https://business.quora.com/wp-content/uploads/2024/08/ANZ-Online-payment-services-used-by-Quora-users-in-the-last-month.png)
Popular finance questions on Quora in Australia and New Zealand
By offering expert insights and tailored solutions to consumer queries, businesses can establish credibility and resonance, positioning themselves for success. Here are some of the top questions from Australia and New Zealand’s financially-driven populace.
Get your brand’s message in front of 15 million monthly unique visitors on Quora in Australia & New Zealand
Middle East
Fintech
![ME fintech yoy growth in views ME fintech yoy growth in views](https://business.quora.com/wp-content/uploads/2024/09/ME-fintech-yoy-growth-in-views.png)
Investing
![ME investing yoy growth in views ME investing yoy growth in views](https://business.quora.com/wp-content/uploads/2024/09/ME-investing-yoy-growth-in-views.png)
Insurance
![ME insurance yoy growth in views ME insurance yoy growth in views](https://business.quora.com/wp-content/uploads/2024/09/ME-insurance-yoy-growth-in-views.png)
Banking
![ME banking yoy growth in views ME banking yoy growth in views](https://business.quora.com/wp-content/uploads/2024/09/ME-banking-yoy-growth-in-views-2.png)
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
42%
use the internet to manage their finances and savings
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
64%
sent money online to friends and family in the last month
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
50%
say they are good at managing money
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
35%
use banking, investing, or insurance websites and apps
Banking
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
89%
have a bank account
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
78%
have a credit card
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
34%
are interested in the economy and finance
Investing
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
34%
are interested in investments
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
26%
invest in stocks and shares
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
18%
invest in mutual funds
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
29%
used a financial investment tool in the last month
Insurance
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
28%
purchased health insurance in the last 3-6 months
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
20%
purchased car / automotive insurance in the last 3-6 months
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
17%
purchased life insurance in the last 3-6 months
Fintech
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
61%
prefer to pay without using cash
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
49%
follow the latest technology trends and news
![](https://business.quora.com/wp-content/uploads/2023/04/Indicator.png)
43%
used a mobile payment service such as Apple Pay or Samsung Pay
Online payment services used by Quora users in the last month
![ME Online payment services used by Quora users ME Online payment services used by Quora users](https://business.quora.com/wp-content/uploads/2024/08/ME-Online-payment-services-used-by-Quora-users.png)
Popular finance questions on Quora in the Middle East
By offering expert insights and tailored solutions to consumer queries, businesses can establish credibility and resonance, positioning themselves for success. Here are some of the top questions from the Middle East’s financially-driven populace.
Get your brand’s message in front of 10 million monthly unique visitors on Quora in the Middle East
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