Reaching homeowners and acquiring new customers with Quora's Promoted Answers
25-30% lower CPAs
than other digital channels
Quora Internal Data
Quora Internal Data
Access the equity in your home. No interest, no monthly payment Hometap provides near-immediate access to funds so homeowners can pay for needs or pursue goals and opportunities. Tap into the equity of your home to fund life without any interest or monthly payment.
Hometap provides homeowners with an opportunity to tap into their home's equity without monthly payments or having to take out another loan. In addition to building this new product category, Hometap sought to acquire new leads at costs that were less than, or equal to, their existing ad channels.
Targeting users in the research phase
The Hometap team found many questions, topics, and conversations on Quora surrounding home equity loans and financing. Knowing users were in the evaluation and consideration stages, Hometap targeted relevant content and engaged with the community with Promoted Answers.
Click on the image to enlarge
Promoted Answers educate & acquire
Education is a key part of Hometap's funnel, so Promoted Answers were a "natural fit" according to Rachel Keohan, Hometap's Head of Marketing. Promoted Answers are native to Quora and lets Hometap educate users about their industry before inviting them to their website to learn more.
Leverage Quora's resources
Rachel attributes Hometap's success to Quora's Customer Success team and advertising resources. Guides, examples, and case studies are readily available on Quora for Business Rachel also uses Quora itself for research. Visiting Quora can help businesses identify topics and questions related to their brand, product, service, or industry.
Cost efficient leads
The Hometap team was pleasantly surprised by the volume of leads they received in their first month of using Promoted Answers. CPAs were also 25-30% lower than their average costs on other digital channels.*
Success comes in all sizes
Read more Quora for Business success stories…
Godrej Appliances' journey to elevate brand aspirations through Quora engagement. Learn more
Generating website conversions through targeted Image AdsLearn more
Driving high-quality traffic and reaching users already looking for your productsLearn more
Start reaching your audience today
Create your Quora account and start
reaching your audience today.