Quora Insights

Cyber Monday Shopping & Advertising Trends 2023

Cyber Monday, the digital counterpart to Black Friday, has emerged as a significant opportunity for advertisers on Quora. During this busy time of year, there is a large number of consumers who won’t make it out to stores during the busy holiday weekend, and instead focus their attention on the easily accessed deals that arise on Cyber Monday. On Quora, where discussions span diverse topics and expert insights are at the forefront, advertisers can leverage this platform to connect with an engaged audience seeking the latest on what to buy online.

With a growing user base of over 400 million monthly visitors, Quora is a valuable platform for advertisers looking to capitalize on the trends and opportunities that Cyber Monday presents, ultimately driving targeted traffic and achieving marketing goals in the digital marketplace.

Cyber Monday outlook & statistics

Cyber Monday is a significant shopping event for both consumers and retailers, as many opt for the ease an accessibility of shopping online. According to STC Lab, Cyber Monday revenue reached $11.3 billion in 2022 and expected to surpass $13 billion this year.


of consumers plan to shop on Cyber Monday this year


of Cyber Monday purchases are made on smartphones


average spent per shopper on Cyber Monday in 2022


increase in BNPL usage during Cyber Week in 2022

When it comes to Cyber Monday 2023, retailers should prioritize several key factors that are important to customers.

  • Attractive discounts and deals that provide customers with significant savings on their desired products. Offering exclusive promotions and limited-time offers can create a sense of urgency and drive customer engagement.
  • A seamless online shopping experience. This includes user-friendly website interface, fast and secure checkout processes, and responsive customer support.
  • Mobile optimization. With the increasing use of smartphones for online shopping, it is essential for retailers to optimize their platforms for mobile devices. 
  • Transparency and trustworthiness. Retailers should clearly communicate their return policies, shipping options, and any potential limitations or restrictions.
  • Personalized recommendations and tailored marketing campaigns. These can enhance the customer experience, as they demonstrate that the retailer understands and caters to individual preferences.

By keeping these customer-centric aspects in mind, retailers can maximize their success during Cyber Monday and cultivate long-term customer loyalty.

Cyber Monday advertising on Quora

Beyond retailers’ own websites, Cyber Monday sellers can gain additional visibility for their promotions on our platform of over 400 million monthly unique visitors engaging in organic discussions about Cyber Monday, online shopping, and related topics on Quora.

Quora users share their personal experiences, recommendations, and insights regarding the deals and discounts provided by various retailers during Cyber Monday and similar shopping events, presenting advertisers with a distinctive chance to connect with influential consumers as they explore holiday shopping choices and finalize their purchasing decisions.

Quora users pay attention to the ads they see online.

I tend to buy brands I have seen advertised 
Brand discovery via paid media

Hot Cyber Monday and retail topics on Quora

Cyber Monday




Online Shopping


Deals and Promotions




How people research holiday purchases on Quora

Quora users show high purchase intent around the holidays—and they do their research early on. They ask different types of questions depending on how ready they are to buy. Advertisers can meet this audience wherever they are in the purchase journey by matching ads to intent.

Their questions often fall into one of the following categories: 

  • Figuring out what type of gifts to buy
  • Comparing and selecting the best product
  • Avoid scams and bad products
  • Getting the best deals

How people research Cyber Monday on Quora

Quora users start researching and asking about Cyber Monday in October every year, with a notable spike in interest last year, especially.

Cyber Monday related content views

Popular Cyber Monday questions on Quora

What people on Quora are saying about Cyber Monday

“Cyber Monday sales allow you to get your favorite products and services at a much lower cost. Cyber Monday and Black Friday sales include everything from clothing to electronics and services ranging from web hosting plans to online courses.”

– Tushar Mehta

“We saw more deals on Cyber Monday than on Black Friday. These Monday offers are certainly worth checking out.”

– Hamza Awan

“Cyber Monday shoppers are very clear about why they like the day. The strong results on Cyber Monday are because of the exclusive sales offered by retailers with an online presence. Almost 90% of retailers offered Cyber Monday sales.”

– Vartika Sinha, SEO Expert and Outreach Expert

2023 Quora Holiday Guide

Looking to boost your business for the holidays? Get on the nice list with our 2023 Holiday Guide for seasonal marketing using Quora Ads. This guide includes holiday checklists and timelines, sample ad templates, and case studies showcasing how other brands have achieved success on Quora. Discover how to attract new customers and rack up holiday cheer this season.

How to run a successful Cyber Monday ad campaign

Here is a sample Quora Ad campaign you could run to give your Cyber Monday promotion an extra boost. We recommend running one campaign in two phases.

Phase 1 – Awareness 

To build brand and product awareness in the lead-up to Cyber Monday, we recommend running a Traffic campaign using Broad Targeting. This configuration will promote your ads widely across Quora to get maximum impressions.

Format: Image Ad

Objective: Traffic

Audience: All genders, United States

Additional Targeting: Broad targeting, all placements, mobile + desktop

Timeline: November 1 – 26

Pro-Tip: Make sure your message makes sense without the image. Certain placements on Quora are text-only, so Image Ads that win these placements will automatically convert to Text Ads.

Phase 2 – Cyber Monday Promo

On Cyber Monday, swap out your creative for messaging that showcases your special promotion. We recommend changing the creative—rather than setting up a new campaign—because Quora’s machine learning algorithm has already started optimizing the existing campaign over the last month.

Timeline: November 27

Cyber Monday campaign best practices on Quora

Here are some key creative and targeting considerations to maximize your impact on Cyber Monday and beyond.

Creative Best Practices

Phrase your headline as a question.

Most of Quora’s content is in the form of questions and answers. As a result, headline sentences with question marks tend to have higher CTRs, especially in feed and digest placements.

Overlay your logo or CTA.

Including a logo or CTA in your image generally improves CTR. This applies to Image Ads used in both prospecting and remarketing campaigns.

Have a clear value proposition.

Your ad creative and form headline should tell users why they should share their information with you and what they would get out of it.

Run A/B tests.

Have a test and learn mindset when starting a new platform. On Quora, we recommend testing at least four different visuals simultaneously to optimize your campaign.

Adopt ad to landing page congruence.

Repeated imagery throughout a funnel builds user trust in your brand, reduces friction, and subconsciously reminds the user about the ad-to-site connection.

Focus your Cyber Monday campaign on what matters to Quora users

These are some of the most influential factors driving Quora’s audience to make online purchases:




Easy online purchase process


Quick delivery


Commitment to sustainability


Supporting a cause

Make Quora a part of your marketing plan

Including Quora in your Cyber Monday marketing plans can expose your brand to a massive audience discussing and sharing their experiences, recommendations, and insights about these special sales events. Here are a few reasons to consider adding Quora to your mix during the holiday season and beyond.

Diverse global audience: Quora has over 400 million monthly unique visitors from around the world, coming to the platform for answers, many of whom are actively seeking information and insights when making purchasing decisions.

Unduplicated reach: Our audience is actively learning and largely unduplicated on other channels, making it a strong complement in addition to the platforms where you’re already running ads.

Unduplicated US Quora users

Cost-effectiveness: Quora offers lower cost-per-click (CPC) and cost-per-impression (CPM) rates than other channels, allowing businesses to reach a large global audience without breaking the bank.

Expert knowledge sharing: Quora is a platform where users share expert opinions and in-depth knowledge. Advertisers can leverage this environment to establish authority.

Contextually relevant targeting: Marketers can leverage Quora’s ad targeting suite to hone in on specific demographics, interests, and behaviors, ensuring their ads reach the right people at the right time.

Analytics and tracking: The Quora Ads platform offers robust analytics and tracking capabilities, including the Quora Pixel, allowing marketers to monitor the performance of their ads and optimize their campaigns for maximum ROI.


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