Cyber Monday Advertising Trends & Quora Audience Insights
Table of Contents
Popular Cyber Monday deals and categories
Cyber Monday outlook & statistics
Cyber Monday marketing strategies
Preparing your online store for Cyber Monday
Cyber Monday advertising on Quora
Examples of successful Cyber Monday campaigns
Cyber Monday campaign best practices on Quora
Make Quora a part of your marketing plan
Cyber Monday, the digital counterpart to Black Friday, has emerged as a significant opportunity for advertisers on Quora. During this busy time of year, there is a large number of consumers who won’t make it out to stores during the busy holiday weekend, and instead focus their attention on the easily accessed deals that arise on Cyber Monday. On Quora, where discussions span diverse topics and expert insights are at the forefront, advertisers can leverage this platform to connect with an engaged audience seeking the latest on what to buy online.
With a growing user base of over 400 million monthly visitors, Quora is a valuable platform for advertisers looking to capitalize on the trends and opportunities that Cyber Monday presents, ultimately driving targeted traffic and achieving marketing goals in the digital marketplace.
About Cyber Monday
Cyber Monday is the biggest online shopping event, falling on the Monday after Thanksgiving in the U.S. It’s the internet’s answer to Black Friday deals, offering incredible discounts and promotions from retailers for 24 hours.
Originally a marketing term coined in 2005, Cyber Monday has grown into a massive annual e-commerce phenomenon. On Cyber Monday 2024 (November 25th), shoppers can expect unbeatable Cyber Monday deals across electronics, apparel, home goods, and more.
For consumers, Cyber Monday presents opportunities to snag heavily discounted items from home or mobile devices. For businesses, it’s a prime chance to boost sales and brand awareness through strategic Cyber Monday marketing campaigns.
As Cyber Monday’s popularity soars, both buyers and sellers eagerly anticipate the unparalleled deals and excitement of this annual online shopping extravaganza.
Image generated using DALL-E-3 on Poe, Quora’s AI chat app.
Popular Cyber Monday deals and categories
Cyber Monday is renowned for its incredible deals across a wide array of product categories. As shoppers gear up for the highly anticipated event, retailers prepare to offer steep discounts on some of the hottest items of the year. Here are some of the most popular Cyber Monday deals and categories to watch out for in 2024:
Electronics and tech
Electronics and tech gadgets consistently top the list of sought-after Cyber Monday deals. Expect to find massive discounts on the latest smartphones, laptops, tablets, gaming consoles, smart home devices, and more from top brands like Apple, Samsung, Sony, and Microsoft.
Home appliances and furniture
Home appliances and furniture are also major draws on Cyber Monday. Keep an eye out for incredible savings on refrigerators, washing machines, dishwashers, as well as living room sets, bedroom furniture, and home decor items from retailers like Best Buy, Lowe’s, and Wayfair.
Apparel and accessories
Fashion enthusiasts eagerly await Cyber Monday for unbeatable deals on clothing, shoes, and accessories from their favorite brands. Major retailers like Nordstrom, Macy’s, and Gap are known for their Cyber Monday marketing campaigns, offering steep discounts on apparel for the whole family.
Beauty and personal care
Beauty and personal care products are popular Cyber Monday purchases, with brands like Sephora, Ulta, and Bath & Body Works offering enticing promotions on makeup, skincare, fragrances, and more.
Toys and games
With the holiday season fast approaching, Cyber Monday is an excellent opportunity for parents and gift-givers to score deals on the latest toys, games, and educational products for kids from retailers like Target, Walmart, and Amazon.
As Cyber Monday approaches, savvy shoppers should keep a close eye on retailer’s Cyber Monday advertising campaigns and promotional offers to ensure they don’t miss out on the best deals across these popular categories and more.
Cyber Monday outlook & statistics
Cyber Monday is a significant shopping event for both consumers and retailers, as many opt for the ease an accessibility of shopping online. According to Exploding Topics, consumers spend a total of $11.3 billion on Cyber Monday each year
$12.4 billion
2023 Cyber Monday spending
43%
of Cyber Monday purchases are made on smartphones
$500
planned spend by the average American between Black Friday and Cyber Monday
When it comes to Cyber Monday 2023, retailers should prioritize several key factors that are important to customers.
- Attractive discounts and deals that provide customers with significant savings on their desired products.Offering exclusive promotions and limited-time offers can create a sense of urgency and drive customer engagement.
- A seamless online shopping experience. This includes user-friendly website interface, fast and secure checkout processes, and responsive customer support.
- Mobile optimization. With the increasing use of smartphones for online shopping, it is essential for retailers to optimize their platforms for mobile devices.
- Transparency and trustworthiness. Retailers should clearly communicate their return policies, shipping options, and any potential limitations or restrictions.
- Personalized recommendations and tailored marketing campaigns. These can enhance the customer experience, as they demonstrate that the retailer understands and caters to individual preferences.
By keeping these customer-centric aspects in mind, retailers can maximize their success during Cyber Monday and cultivate long-term customer loyalty.
Cyber Monday marketing strategies
For businesses and advertisers, Cyber Monday presents a massive opportunity to drive sales, increase website traffic, and boost brand awareness. With consumers eagerly hunting for the best Cyber Monday deals, implementing effective marketing strategies is crucial for standing out in the crowded digital landscape. Here are some proven Cyber Monday marketing ideas to consider:
Optimize product pages
Ensure your product pages are fully optimized for Cyber Monday, with clear product descriptions, high-quality images, and enticing deals prominently displayed. Make it easy for shoppers to find and purchase the items they’re looking for, even on mobile.
Leverage email marketing
Build anticipation and drive traffic to your online store by launching a targeted Cyber Monday email marketing campaign. Tease upcoming deals, offer exclusive promotions for subscribers, and provide helpful shopping guides.
Invest in paid advertising
Allocate a portion of your marketing budget towards paid advertising channels like Google Ads, social media ads, and influencer marketing to increase visibility and reach potential customers actively searching for Cyber Monday offers.
Create compelling ad creatives
Craft eye-catching ad creatives that showcase your best Cyber Monday deals and promotions. Use high-quality visuals, clear messaging, and a strong call-to-action to capture shoppers’ attention.
Offer incentives and bundles
Entice shoppers with incentives like free shipping, buy-one-get-one deals, or bundled product offerings. These tactics can encourage higher order values and boost customer loyalty.
Leverage social media
Engage with your audience on social media platforms by sharing Cyber Monday sneak peeks, running contests, and responding promptly to customer inquiries. Social media is a powerful tool for building buzz and connecting with shoppers.
Preparing your online store for Cyber Monday
With Cyber Monday just around the corner, it’s crucial for e-commerce businesses to ensure their online stores are fully optimized and ready to handle the influx of traffic and sales. Proper preparation can make a significant difference in your Cyber Monday success. Here are some key steps to take:
Inventory management
Conduct a thorough inventory audit and ensure you have sufficient stock levels for your most popular products and Cyber Monday deals. Run projections based on previous sales data to avoid stockouts or overselling issues.
Website performance optimization
Optimize your website’s performance by optimizing for mobile, compressing images, enabling browser caching, and using a content delivery network (CDN) to ensure fast load times, even during high-traffic periods.
Checkout process streamlining
Simplify and streamline your checkout process to minimize cart abandonment rates. Offer guest checkout options, integrate with popular payment gateways, and clearly display shipping and return policies.
Customer support readiness
Anticipate an influx of customer inquiries and ensure your customer support team is adequately staffed and prepared to handle questions, concerns, and issues promptly during the Cyber Monday rush.
Server and hosting capacity
Evaluate your server and hosting capacity to ensure your online store can handle the increased traffic and transaction volumes without any downtime or performance issues.
Cyber security measures
Implement robust cyber security measures, including SSL certificates, fraud detection systems, and secure payment gateways, to protect your customers’ data and maintain their trust.
Cyber Monday advertising on Quora
Beyond retailers’ own websites, Cyber Monday sellers can gain additional visibility for their promotions on our platform of over 400 million monthly unique visitors engaging in organic discussions about Cyber Monday, online shopping, and related topics on Quora.
Quora users share their personal experiences, recommendations, and insights regarding the deals and discounts provided by various retailers during Cyber Monday and similar shopping events, presenting advertisers with a distinctive chance to connect with influential consumers as they explore holiday shopping choices and finalize their purchasing decisions.
Quora users pay attention to the ads they see online.
Hot Cyber Monday and retail topics on Quora
Cyber Monday
4.1K Followers
E-Commerce
2.96M Followers
Online Shopping
1.57M Followers
Deals and Promotions
38.7K Followers
Gifts
319.1K Followers
How people research holiday purchases on Quora
Quora users show high purchase intent around the holidays—and they do their research early on. They ask different types of questions depending on how ready they are to buy. Advertisers can meet this audience wherever they are in the purchase journey by matching ads to intent.
Their questions often fall into one of the following categories:
- Figuring out what type of gifts to buy
- Comparing and selecting the best product
- Avoid scams and bad products
- Getting the best deals
How people research Cyber Monday on Quora
Quora users start researching and asking about Cyber Monday in October every year, with a notable spike in interest last year, especially.
Cyber Monday related content views
Popular Cyber Monday questions on Quora
What people on Quora are saying about Cyber Monday
“Cyber Monday sales allow you to get your favorite products and services at a much lower cost. Cyber Monday and Black Friday sales include everything from clothing to electronics and services ranging from web hosting plans to online courses.”
– Tushar Mehta
“We saw more deals on Cyber Monday than on Black Friday. These Monday offers are certainly worth checking out.”
– Hamza Awan
“Cyber Monday shoppers are very clear about why they like the day. The strong results on Cyber Monday are because of the exclusive sales offered by retailers with an online presence. Almost 90% of retailers offered Cyber Monday sales.”
– Vartika Sinha, SEO Expert and Outreach Expert
Direct to Consumer Marketing on Quora
Looking to boost your business for Cyber Monday? Quora’s D2C Insights is your go-to resource for understanding the latest trends and strategies in direct-to-consumer advertising. Learn how to effectively reach and engage with your target audience on Quora, and drive more sales and revenue for your business during the busy Cyber Monday shopping season.
Examples of successful Cyber Monday campaigns
Here is a sample Quora Ad campaign you could run to give your Cyber Monday promotion an extra boost. We recommend running one campaign in two phases.
Phase 1 – Awareness
To build brand and product awareness in the lead-up to Cyber Monday, we recommend running a Traffic campaign using Broad Targeting. This configuration will promote your ads widely across Quora to get maximum impressions.
Format: Image Ad
Objective: Traffic
Audience: All genders, United States
Additional Targeting: Broad targeting, all placements, mobile + desktop
Timeline: November 1 – 26
Phase 2 – Cyber Monday Promo
On Cyber Monday, swap out your creative for messaging that showcases your special promotion. We recommend changing the creative—rather than setting up a new campaign—because Quora’s machine learning algorithm has already started optimizing the existing campaign over the last month.
Timeline: November 27
Cyber Monday campaign best practices on Quora
Here are some key creative and targeting considerations to maximize your impact on Cyber Monday and beyond.
Creative Best Practices
Phrase your headline as a question.
Overlay your logo or CTA.
Have a clear value proposition.
Run A/B tests.
Adopt ad to landing page congruence.
Focus your Cyber Monday campaign on what matters to Quora users
These are some of the most influential factors driving Quora’s audience to make online purchases:
76.7%
72%
65.1%
60%
48.3%
Make Quora a part of your marketing plan
Including Quora in your Cyber Monday marketing plans can expose your brand to a massive audience discussing and sharing their experiences, recommendations, and insights about these special sales events. Here are a few reasons to consider adding Quora to your mix during the holiday season and beyond.
Diverse global audience: Quora has over 400 million monthly unique visitors from around the world, coming to the platform for answers, many of whom are actively seeking information and insights when making purchasing decisions.
Unduplicated reach: Our audience is actively learning and largely unduplicated on other channels, making it a strong complement in addition to the platforms where you’re already running ads.
Cost-effectiveness: Quora offers lower cost-per-click (CPC) and cost-per-impression (CPM) rates than other channels, allowing businesses to reach a large global audience without breaking the bank.
Unduplicated US Quora users
Expert knowledge sharing: Quora is a platform where users share expert opinions and in-depth knowledge. Advertisers can leverage this environment to establish authority.
Contextually relevant targeting: Marketers can leverage Quora’s ad targeting suite to hone in on specific demographics, interests, and behaviors, ensuring their ads reach the right people at the right time.
Analytics and tracking: The Quora Ads platform offers robust analytics and tracking capabilities, including the Quora Pixel, allowing marketers to monitor the performance of their ads and optimize their campaigns for maximum ROI.
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