Quora Insights

Consumer Tech on Quora | APAC

We’ve rounded up the latest Quora consumer tech audience insights in the Asia-Pacific region. Read on to find out what tech topics have Quora users buzzing—and spending.

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5 min read
Updated January 2022

Industry

Geo

Share

Australia & New Zealand
Australia & New Zealand

The Quora community in Australia and New Zealand is a ripe audience for consumer tech brands

Quora users are 166% more likely to be early tech adopters

%

of Quora users are interested in technology

%

of Quora users are confident using new technology

Quora users are 61% more likely to follow the latest technology trends and news

Quora users’ online interests translate to real-world value

Quora users are more likely to buy new tech products as soon as they become available

as compared to the average internet user

Quora users are…

%

more likely to purchase laptops online

%

more likely to research online before purchasing a laptop

%

more likely to purchase smart home products online

%

more likely to purchase smart TVs online

%

more likely to purchase tablets online

%

more likely to research online before purchasing an air conditioner

India
India

The Quora community in India is a ripe audience for consumer tech brands

Quora users are 68% more likely to be early tech adopters

%

of Quora users are interested in technology

%

of Quora users are confident using new technology

%

of Quora users follow the latest technology trends and news

Quora users’ online interests translate to real-world value

%

of Quora users buy new tech products as soon as they become available

Quora users are…

%

more likely to purchase laptops online

%

more likely to research online before purchasing a laptop

%

more likely to purchase smart home products online

%

more likely to purchase smart TVs online

%

more likely to purchase tablets online

%

more likely to research online before purchasing an air conditioner

Southeast Asia
Southeast Asia

The Quora community in Southeast Asia is a ripe audience for consumer tech brands

Quora users are 76% more likely to be early tech adopters

%

of Quora users are interested in technology

%

of Quora users are confident using new technology

%

of Quora users follow the latest technology trends and news

Quora users’ online interests translate to real-world value

Quora users are more likely to buy new tech products as soon as they become available

as compared to the average internet user

Quora users are…

%

more likely to purchase laptops online

%

more likely to research online before purchasing a laptop

%

more likely to purchase smart home products online

%

more likely to purchase smart TVs online

%

more likely to purchase tablets online

%

more likely to research online before purchasing an air conditioner

Quora users come to the platform to gain knowledge.

“I actually signed up to Quora for the leisure of it because I like deeper conversation.”

Female

35-44 Years Old

“Quora is a one-stop destination for all the queries I have in life, the quality of answers received by experienced and professionals is top-notch.”

Male

 18-24 Years Old

“I feel Quora is much friendlier than [other social platforms] and answering questions is intrinsically rewarding.

Female

25-34 Years Old

Communities on Quora can ask questions and learn from one another—including your business.

But don’t just take our word for it. Hear from the tech brands finding success on Quora:

Quora is at the top of the list, when it comes to places that are great for reaching the people we want to reach within the context of an authentic conversation.”

“We’ve always believed in understanding our customer’s needs and accordingly help them choose the right product, and the fact that we were able to replicate this process on Quora really helped us trust the platform.”

The nature of the platform is well-suited to our objectives: driving consideration and purchase intent.”

Quora is a high quality platform which has helped us become a part of a user’s product research journey before they end up buying it.”

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