Quora Insights

Commerce on Quora | AMER

Quora is for shopaholics

In a survey conducted by Global Web Index, Quora users are 165% more likely to be shopaholics. These are shopping enthusiasts who use social media to find products, follow brands, discuss products online, and have purchased a product online in the past week.

Over time, this led to an increase of shoppers reading Quora answers.

5 min read
Updated October 2021




To buy, or not to buy

Quora users are:


more likely to discover new brands and products from social media ads


more likely to discover new luxury products or services from online ads


more likely to buy brands they see advertised

Ready, set, shop!

Although Christmas is a few months away, consumers have their shopping lists and wallets ready.
But they’re not your typical impulse buyers. Over 300M+ unique monthly visitors come to Quora to compare products, offer their reviews, and ask questions before their next purchase. In fact, 66% of Quora users use the internet to research products.
Quora combines the intent of search engines with the community of social media, making it easier for consumers to learn about their favorite brands or research new ones. Some brands’ Quora topics experienced a 100+% growth in views compared to the previous year.


Quora users increased their online shopping in the past year


of Quora users plan to shop on Black Friday


more likely to spend more money on Black Friday this year than last year