Commerce on Quora | AMER
Quora is for shopaholics
In a survey conducted by Global Web Index, Quora users are 165% more likely to be shopaholics. These are shopping enthusiasts who use social media to find products, follow brands, discuss products online, and have purchased a product online in the past week.
Over time, this led to an increase of shoppers reading Quora answers.
5 min read
Updated October 2021
To buy, or not to buy
Quora users are:
more likely to discover new brands and products from social media ads
more likely to discover new luxury products or services from online ads
more likely to buy brands they see advertised
Ready, set, shop!
Although Christmas is a few months away, consumers have their shopping lists and wallets ready.
But they’re not your typical impulse buyers. Over 300M+ unique monthly visitors come to Quora to compare products, offer their reviews, and ask questions before their next purchase. In fact, 66% of Quora users use the internet to research products.
Quora combines the intent of search engines with the community of social media, making it easier for consumers to learn about their favorite brands or research new ones. Some brands’ Quora topics experienced a 100+% growth in views compared to the previous year.
Quora users increased their online shopping in the past year
of Quora users plan to shop on Black Friday