Quora Insights
Auto on Quora | APAC
We’ve rounded up the latest Quora automotive audience insights in Asia-Pacific. Read on to find out what topics have Quora users shifting into high gear.
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5 min read
Updated January 2022
Updated January 2022
Industry
Geo
Share
The Quora community is engaged across a variety of automotive topics
Australia & New Zealand
Australia & New Zealand
Quora users in Australia & New Zealand report high levels of vehicle ownership
%
of Quora users own at least one car
%
of Quora users own at least one motorcycle
Quora’s affluent audience can spend on luxury car brands
%
belong to the high-income group
Quora’s auto community leads the charge toward EVs
Quora users are…
%
more likely to own a hybrid vehicle
%
more likely to own an electric vehicle
Quora users are ripe buyers for aftermarket auto parts suppliers
Quora users are…
%
more likely to have purchased a motorcycle in the last 3-6 months
%
of Quora users purchased a car or automobile in the last 3-6 months
and they are already comfortable making major auto-related purchases online
Quora users are…
%
more likely to have purchased a car online
%
more likely to have purchased an electric-powered scooter online
Quora’s car buyers need to insure their purchases
Quora users are…
%
more likely to have purchased car insurance in the last 3-6 months
India
India
Quora users in India report high levels of vehicle ownership
%
of Quora users own at least one motorcycle
%
of Quora users own at least one car
Quora’s auto community leads the charge toward EVs
Quora users are…
%
more likely to own a hybrid vehicle
%
more likely to own an electric vehicle
Quora users are ripe buyers for aftermarket auto parts suppliers
%
of Quora users purchased a motorcycle in the last 3-6 months
%
of Quora users purchased a car or automobile in the last 3-6 months
and they are already comfortable making major auto-related purchases online
Quora users are…
%
more likely to have purchased an electric-powered scooter online
Quora’s car buyers need to insure their purchases
Quora users are…
%
more likely to have purchased car insurance in the last 3-6 months
Southeast Asia
Southeast Asia
Quora users in Southeast Asia report high levels of vehicle ownership
%
of Quora users own at least one motorcycle
%
of Quora users own at least one car
Quora’s affluent audience can spend on luxury car brands
%
belong to the high-income group
Quora’s auto community leads the charge toward EVs
Quora users are…
%
more likely to own a hybrid vehicle
%
more likely to own an electric vehicle
Quora users are ripe buyers for aftermarket auto parts suppliers
%
of Quora users purchased a motorcycle in the last 3-6 months
%
of Quora users purchased a car or automobile in the last 3-6 months
and they are already comfortable making major auto-related purchases online
Quora users are…
%
more likely to have purchased a car or automobile online
%
more likely to have purchased an electric-powered scooter online
Quora’s car buyers need to insure their purchases
%
of Quora users purchased car insurance in the last 3-6 months
Quora users come to the platform to gain knowledge.
“I actually signed up to Quora for the leisure of it because I like deeper conversation.”
Female
35-44 Years Old
“Quora is a one-stop destination for all the queries I have in life, the quality of answers received by experienced and professionals is top-notch.”
Male
18-24 Years Old
“I feel Quora is much friendlier than [other social platforms] and answering questions is intrinsically rewarding.”
Female
25-34 Years Old
Communities on Quora can ask questions and learn from one another—including your business.
But don’t just take our word for it.
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