Quora Insights

Auto on Quora | APAC

We’ve rounded up the latest Quora automotive audience insights in Asia-Pacific. Read on to find out what topics have Quora users shifting into high gear.

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5 min read
Updated January 2022

Industry

Geo

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The Quora community is engaged across a variety of automotive topics

Australia & New Zealand
Australia & New Zealand

Quora users in Australia & New Zealand report high levels of vehicle ownership

%

of Quora users own at least one car

%

of Quora users own at least one motorcycle

Quora’s affluent audience can spend on luxury car brands

%

belong to the high-income group

Quora’s auto community leads the charge toward EVs

Quora users are…

%

more likely to own a hybrid vehicle

%

more likely to own an electric vehicle

%

more likely to have purchased a motorcycle in the last 3-6 months

%

of Quora users purchased a car or automobile in the last 3-6 months

and they are already comfortable making major auto-related purchases online

Quora users are…

%

more likely to have purchased a car online

%

more likely to have purchased an electric-powered scooter online

India
India

Quora users in India report high levels of vehicle ownership

%

of Quora users own at least one motorcycle

%

of Quora users own at least one car

Quora’s auto community leads the charge toward EVs

Quora users are…

%

more likely to own a hybrid vehicle

%

more likely to own an electric vehicle

%

of Quora users purchased a motorcycle in the last 3-6 months

%

of Quora users purchased a car or automobile in the last 3-6 months

and they are already comfortable making major auto-related purchases online

Quora users are…

%

more likely to have purchased an electric-powered scooter online

Quora’s car buyers need to insure their purchases

Quora users are…

%

more likely to have purchased car insurance in the last 3-6 months

Southeast Asia
Southeast Asia

Quora users in Southeast Asia report high levels of vehicle ownership

%

of Quora users own at least one motorcycle

%

of Quora users own at least one car

Quora’s affluent audience can spend on luxury car brands

%

belong to the high-income group

%

more likely to own a hybrid vehicle

%

more likely to own an electric vehicle

%

of Quora users purchased a motorcycle in the last 3-6 months

%

of Quora users purchased a car or automobile in the last 3-6 months

and they are already comfortable making major auto-related purchases online

Quora users are…

%

more likely to have purchased a car or automobile online

%

more likely to have purchased an electric-powered scooter online

Quora users come to the platform to gain knowledge.

“I actually signed up to Quora for the leisure of it because I like deeper conversation.”

Female

35-44 Years Old
“Quora is a one-stop destination for all the queries I have in life, the quality of answers received by experienced and professionals is top-notch.”

Male

18-24 Years Old
“I feel Quora is much friendlier than [other social platforms] and answering questions is intrinsically rewarding.

Female

25-34 Years Old

Communities on Quora can ask questions and learn from one another—including your business.

But don’t just take our word for it.

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