Quora Insights
Auto on Quora | AMER
We’ve rounded up the latest Quora automotive audience insights in North America. Read on to find out what topics have Quora users shifting into high gear.
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The Quora community is engaged across a variety of automotive topics
North America
Quora users in North America report high levels of vehicle ownership
%
of Quora users own at least one car
Our auto community is conducting research with intent to purchase
Quora’s affluent audience can spend on luxury car brands
Drive a BMW
Drive a Lexus
Drive a Cadillac
Drive a Porsche
Drive an Audi
Drive a Mercedes-Benz
Drive a Volvo
Drive a Jaguar
Our auto community leads the charge towards EVs
including electric micromobility solutions
Quora users are ripe buyers for aftermarket auto parts suppliers
and they are already comfortable making major auto-related purchases online
Quora’s car buyers need to insure their purchases
United States
United States
Quora users in the US report high levels of vehicle ownership
%
of Quora users own at least one car
Our auto community is conducting research with intent to purchase
Quora’s affluent audience can spend on luxury car brands
%
”report
Drive a BMW
Drive a Lexus
Drive a Cadillac
Drive a Porsche
Drive an Audi
Drive a Mercedes-Benz
Drive a Volvo
Drive a Jaguar
Our auto community leads the charge towards EVs
including electric micromobility solutions
Quora users are ripe buyers for aftermarket auto parts suppliers
and they are already comfortable making major auto-related purchases online
Quora’s car buyers need to insure their purchases
Canada
Canada
Quora users in Canada report high levels of vehicle ownership
%
80.6% of Quora users own at least one car
Our auto community is conducting research with intent to purchase
Quora’s affluent audience can spend on luxury car brands
Drive a BMW
Drive a Lexus
Drive a Volvo
Drive a Cadillac
Drive an Audi
Drive a Mercedes-Benz
Drive a Jaguar
Our auto community leads the charge towards EVs
including electric micromobility solutions
Quora users are ripe buyers for aftermarket auto parts suppliers
and they are already comfortable making major auto-related purchases online
Quora’s car buyers need to insure their purchases
Quora users come to the platform to gain knowledge.
“I actually signed up to Quora for the leisure of it because I like deeper conversation.”
Female
35-44 Years Old
“Quora is a one-stop destination for all the queries I have in life, the quality of answers received by experienced and professionals is top-notch.”
Male
18-24 Years Old
“I feel Quora is much friendlier than [other social platforms] and answering questions is intrinsically rewarding.”
Female
25-34 Years Old
Communities on Quora can ask questions and learn from one another—including your business.
But don’t just take our word for it.
“The [Quora] team is great in communicating creative performance and guiding us in a direction that best suits the platform. This ensures we are consistently optimizing performance on the creative front.”
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