Ad Format
Video Ads
Stand out on a text-based platform and captivate your audience with sight and sound.
Bring your brand to life
Video ad specs
Launch brand awareness campaigns and/or double-down on performance efforts.
Length
3-60 seconds
Film Format
MOV, MP4
Aspect Ratio
16:9
Resolution
1280 x 720 pixels
Call to Action
Choose from 16 available CTAs
For full technical specifications, check out Quora’s Video Ads: Specs and Tips article.
Setting up your video ad campaign
This video provides a comprehensive walkthrough of Quora’s advertising platform. It covers the end-to-end process of creating and managing Quora ad campaigns, including:
- Navigating the Ads Manager interface and campaign setup
- Selecting ad formats like video ads, text ads, image ads, and Promoted Answers
- Configuring audience targeting, ad scheduling, and budgets
- Previewing and submitting ads for review
- Accessing reporting and optimization tools
Video ads best practices
Define clear objectives.
Whether it’s brand awareness, lead generation, or website traffic, understanding your goals will help you tailor your ad content and measure success accurately.
Open with a hook.
Open with visually compelling content or intriguing questions to hold attention and entice viewers.
Optimize for mobile.
Quora is a platform that is heavily accessed through mobile devices, so match your video ads to users’ browsing habits by keeping it concise with your brand prominently displayed.
Keep it short.
Quora ad placements support videos up to 60 seconds, but we recommend keeping your ads short and engaging—around 15 to 30 seconds—so it’s more likely that people watch until the end.
Tell a compelling story.
Quora ad placements support videos up to 60 seconds, but we recommend keeping your ads short and engaging—around 15 to 30 seconds—so it’s more likely that people watch until the end.
Incorporate clear branding.
Ensure your brand is prominently featured throughout the video ad. Incorporate your brand logo, colors, and visual elements that align with your brand’s identity.
Caption your content.
Including subtitles or captions can help ensure your message is effectively communicated, even if viewers watch without sound.
Delight with sound.
Be intentional about matching your audio—whether it’s music, voiceovers, or mentions of your brand—to your goals.
Test and iterate.
To maximize the effectiveness of your video ads on Quora, conduct A/B tests with creative variations.
Monitor and measure.
Analyze the data to gain insights and make data-driven optimizations.
How video magnifies your marketing
Benefits of video ads
Bring your brand’s story to life.
Express yourself while increasing understanding of your products and services.
Getting started is simple.
Easily repurpose existing video content you’re already running on other platforms.
Some stories are best told through video.
Entertainment, travel, automotive, and CPG brands shine on this immersive medium.
Video is how your customers want to engage with you.
88% of people would like to see more video from brands.
Measuring video ad performance
Analytics and measurement tools
Quora’s Ads Manager provides granular video analytics and reporting. Dive into demographic data, time-based trends, viewer flows, and more by variables like audience, placements, etc.
These measurement tools show optimization opportunities for your video ads as well as wider creative video production/social video advertising strategies.
Key video ad metrics
- Views, View Rate, 25/50/75% Views, Completions
- Clicks, Click-Through Rate (CTR)
- Conversions, Cost-Per-View (CPV) and more.
These metrics gauge engagement, view-through rates, and overall performance, allowing you to identify top-performing video creatives, optimize audience targeting, and maximize ROAS.
A/B Testing for continuous optimization
Create variations of your video creative, audience, placements, and run split tests directly within Quora Ads. Multivariate testing capabilities make it easy to identify highest-performing variants.
Continuous A/B testing, coupled with thorough measurement, is key to optimizing critical factors like ad sequencing, video ad templates, adding different elements like captions/subtitles/songs, and more.
Swapnil Kumar
Frequently asked questions about Quora video ads
What are Quora Ads?
Quora Ads is a self-serve advertising platform that lets you run native ads to over 400 million people on Quora around the world. Quora Ads help businesses create brand awareness, drive traffic to their websites, connect with high-intent customers, and build thought leadership in their industry.
What are the video sizes for Quora Ads?
We recommend a 16:9 aspect ratio and a resolution of 1280 x 720 pixels for video ads. The minimum width/height of the video is 640 x 360 pixels, and the maximum is 1920 x 1080 pixels. The file size of the video must be less than or equal to 70MB with a frame rate of less than or equal to 30fps. Read all of the video ads technical specs on our Video Ad Overview.
How to use Quora to promote your business?
Businesses can answer questions on Quora as part of their organic content marketing strategy as well as leverage Quora’s powerful targeting suite to reach Quora’s global audience with Quora Ads. Our ad formats include Promoted Answers, Text Ads, Image Ads, Video Ads, Lead Generation Forms, and App Installs.
What channel is Quora Ads?
Quora Ads is a paid social channel for advertisers to run native ads to over 400 million monthly unique users on Quora. Specific ad placements vary depending on targeting selections, but generally include different locations such as topic feeds, user feeds, question pages, and Quora email digest.
What are the different types of Quora Ads?
Quora’s current ad offerings include Promoted Answers, Text Ads, Image Ads, Video Ads, Lead Generation Forms, and App Installs. Of these ad formats, Promoted Answers are exclusive to Quora and cannot be found anywhere else. They pair the longform nature of Quora’s knowledge-rich answers with its powerful ad targeting suite.
Where will your Quora video ads appear?
Video ads can appear on desktop and mobile devices anywhere other than question page and digest.
For more information on ad placements, please refer to Where do Quora ads appear?
Ready to get started?
