Ad format
Image Ads
Capture more than their attention
Image ad specifications
Leverage image ads as-is or pair them with a Quora Lead Gen Form.
Company logo:
PNG or JPG
Headline:
65 characters max
Body:
105 characters max
Hero image:
Recommended aspect ratio: 16:9 to 4:5
Recommended minimum width: 580 pixels
Note: Images may be displayed differently depending on placement.
Call to action:
Choose from 16 available CTAs
Image ad design best practices
Test statement and question headlines.
Test different CTAs.
Incorporate branding.
Adopt ad to landing page congruence.
Make sure your message makes sense without the image.
Test 3-4 images per ad set.
Navigating the Quora Ads Manager
This video provides a comprehensive walkthrough of Quora’s advertising platform. It covers the end-to-end process of creating and managing Quora ad campaigns, including:
- Navigating the Ads Manager interface and campaign setup
- Selecting ad formats like Text Ads, Image Ads, and Promoted Answers
- Configuring audience targeting, ad scheduling, and budgets
- Previewing and submitting ads for review
- Accessing reporting and optimization tools
Quora image ad policies & guidelines
Quora has detailed policies governing the content and design of ads and landing pages on their platform. These policies cover areas such as prohibited content, ad copy requirements, image quality standards, and landing page functionality. For the full policy details, see Quora’s Advertising Policies.
Quora image ads success stories
Combine your business’s colors, imagery, and messaging for a cohesive brand experience customers will remember.
ESET
ESET customized their Quora image ads and generated higher quality leads than Google Display at CPMs ~86% lower than LinkedIn.
The Motley Fool Australia
Frequently asked questions about Quora image ads
What are Quora Ads?
Quora Ads is a self-serve advertising platform that lets you run native ads to over 400 million people on Quora around the world. Quora Ads help businesses create brand awareness, drive traffic to their websites, connect with high-intent customers, and build thought leadership in their industry.
What are the image sizes for Quora Ads?
We recommend 16:9 to 4:5 aspect ratio and minimum width of 580 pixels for Image Ads. However, we accept a variety of sizes and will automatically pad images to fit the ad placement. As such, images may be displayed differently depending on placement. Read our Image Ad Overview.
Where will your Quora image ads appear?
Image ads can appear on desktop and mobile devices on users’ home feeds and topic feeds. They are also eligible for placements on question pages and the Quora Digest newsletter; however, these placements are text-ad-only. Image ads will be converted to text ads if they appear on these pages.
For more information on ad placements, please refer to Where do Quora ads appear?
What are the different types of Quora Ads?
Quora’s current ad offerings include Promoted Answers, Text Ads, Image Ads, Video Ads, Lead Generation Forms, and App Installs. Of these ad formats, Promoted Answers are exclusive to Quora and cannot be found anywhere else. They pair the longform nature of Quora’s knowledge-rich answers with its powerful ad targeting suite.
What channel is Quora Ads?
Quora Ads is a paid social channel for advertisers to run native ads to over 400 million monthly unique users on Quora. Specific ad placements vary depending on targeting selections, but generally include different locations such as topic feeds, user feeds, question pages, and Quora email digest.
Ready to get started?
