Success Story

Instapage

Acquiring new subscribers and growing their audience with Quora Ads

4-5x

higher conversions

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Quora Internal Data

Highest

organic visit-to-subscription rate

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Instapage Customer Data

About Instapage

Instapage is the world's most advanced landing page platform. Our six products work together to help marketing teams drastically increase advertising conversion while lowering cost-per-click.

Their Goal

Subscriber acquisition

Instapage makes it easy to quickly create, personalize, and optimize landing pages at a high velocity and scale. For Quora, their primary goal is to acquire paying customers, which begins with driving sign ups.

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Organic traffic coming from Quora has the highest visit-to-subscription conversion rate of any of our acquisition channels, and leads from Quora ads convert at 4-5x our other social channels.

Saranya Babu

Vice President of Marketing

Instapage

Their Solution

Targeted ads & valuable content

Instapage already saw organic traffic coming from Quora and knew that targeting specific topics would drive additional growth. To reach its audience, Instapage uses Topic Targeting to place ads on advertising topics and related discussions. They also utilize Interest Targeting to reach Quora users engaging with advertising content.

Click on the image to enlarge

Their Creative

Answering relevant questions

In addition to paid acquisition, the Instapage team has a strong organic presence on Quora. Instapage CEO Tyson Quick routinely answers questions to help the community. Discussions about landing pages, post-click experience, advertising optimization, and related products provide a great opportunity to demonstrate thought leadership and increase brand awareness for Instapage.

Their Advice

Align landing pages to your goals

Instapage's funnel starts with generating sign ups. This is reflected in their ad creative and landing pages. Once a Quora reader clicks an Instapage ad, they are directed to a landing page that either prompts signup or provides educational content. With this approach, the Instapage reached 10% conversion rates from ad click to free-trial signup within their first 6 months on Quora Ads– 5x other social ad channels.

Their Results

Higher than average conversions

Instapage's conversion rate from click to paid subscription is 4-5x higher than other paid social channels. Organic leads coming from Quora also convert to paying subscribers at a rate of 3.35%.

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Quora is one of our highest-quality channels, performing higher than any of our other channels.