Success Story

Manipal’s American University of Antigua

Generating website conversions through targeted Image Ads
increase in the conversion rate
reduction in CPLs
About Manipal’s American University of Antigua
Manipal’s American University of Antigua is a trusted medical institution. For nearly two decades, AUA has been on a mission to equip students with the skills they need to practice medicine in all 50 states, U.S. territories, Canada, the United Kingdom, and beyond.




Their Goal

Boost awareness and leads by driving relevant traffic

Manipal AUA's goal was to attract high-quality leads for its Global Medical Program. Recognizing that many aspiring medical students turn to Quora for information on colleges and the admissions process, AUA used Quora's ad platform to reach these prospective students while they were actively researching. By driving traffic to its landing page, Manipal AUA successfully increased conversions and admissions.
Quora helped us in creating awareness about our brand among aspiring students & parents. It's where they go to gather information on schools, applications & reviews.
Karthika Vakkiyil

Karthika Vakkiyil

Manager – Digital Marketing

American University of Antigua

Their Solution

Targeting students researching medical colleges

Manipal AUA’s approach focused on effectively reaching aspiring medical students who are researching medical colleges, MMBS, and medicine and related topics. With a strategy that made use of contextual and behavioural targeting solutions, they aimed to connect with users who are considering a career as a practicing doctor in the USA, UK, or Canada.
Click on the image to enlarge

Their Creative

Strong messaging to drive students to apply

Manipal AUA wanted to reach potential students to answer their queries and make a compelling case for their Global Medical Program. To showcase the program, they used witty and clear messaging to captivate the attention of aspiring students and explained why it's the perfect choice for future medical students. Bringing home the point, they talked about their upcoming admission season.

Their Advice

Identify relevant audiences

The key to getting high-quality traffic and conversions is to strategize your targeting well - identify your target audience, determine all the relevant Quora topics that your audience is likely to frequent, shortlist the ones that make sense for your campaign, and pick the right targeting option that suits the objective of your campaign.

Their Results

High-quality traffic and a spike in conversions

After brainstorming their targeting strategy and getting their creatives in place, the Manipal AUA team shot for success. In a matter of 6 months, they had improved their campaign performance and achieved a 3X increase in conversion rates. With the right interventions, they were able to reduce their costs while maintaining their conversion rate. They were able to reduce the cost per lead (CPL) by 70% from the start of the campaign. (Metrics reflect Quora Ads performance improvements between January 2023 and June 2023.)
The platform helped us in lead generation & awareness building.
Karthika Vakkiyil

Karthika Vakkiyil

Manager – Digital Marketing

American University of Antigua
Success comes in all sizes

Read more Quora for Business success stories…

Start reaching your audience today

Create your Quora account and start
reaching your audience today.

The owner of this website has made a commitment to accessibility and inclusion, please report any problems that you encounter using the contact form on this website. This site uses the WP ADA Compliance Check plugin to enhance accessibility.