Manipal’s American University of Antigua
Generating website conversions through targeted Image Ads
increase in the conversion rate
reduction in CPLs
About Manipal’s American University of Antigua
Manipal’s American University of Antigua is a trusted medical institution. For nearly two decades, AUA has been on a mission to equip students with the skills they need to practice medicine in all 50 states, U.S. territories, Canada, the United Kingdom, and beyond.
Boost awareness and leads by driving relevant traffic
Manipal AUA's goal was to attract high-quality leads for its Global Medical Program. Recognizing that many aspiring medical students turn to Quora for information on colleges and the admissions process, AUA used Quora's ad platform to reach these prospective students while they were actively researching. By driving traffic to its landing page, Manipal AUA successfully increased conversions and admissions.
Targeting students researching medical colleges
Manipal AUA’s approach focused on effectively reaching aspiring medical students who are researching medical colleges, MMBS, and medicine and related topics. With a strategy that made use of contextual and behavioural targeting solutions, they aimed to connect with users who are considering a career as a practicing doctor in the USA, UK, or Canada.
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Strong messaging to drive students to apply
Manipal AUA wanted to reach potential students to answer their queries and make a compelling case for their Global Medical Program. To showcase the program, they used witty and clear messaging to captivate the attention of aspiring students and explained why it's the perfect choice for future medical students. Bringing home the point, they talked about their upcoming admission season.
Identify relevant audiences
The key to getting high-quality traffic and conversions is to strategize your targeting well - identify your target audience, determine all the relevant Quora topics that your audience is likely to frequent, shortlist the ones that make sense for your campaign, and pick the right targeting option that suits the objective of your campaign.
High-quality traffic and a spike in conversions
After brainstorming their targeting strategy and getting their creatives in place, the Manipal AUA team shot for success. In a matter of 6 months, they had improved their campaign performance and achieved a 3X increase in conversion rates. With the right interventions, they were able to reduce their costs while maintaining their conversion rate. They were able to reduce the cost per lead (CPL) by 70% from the start of the campaign. (Metrics reflect Quora Ads performance improvements between January 2023 and June 2023.)
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