Target, inform, and convert leads without leaving Quora
Become the solution to your customers’ questions.
Get people to take action
Engage an invaluable audience.
Quora ads allow businesses to connect during the research and consideration phase of the buyer’s journey and influence future decisions.
Quora’s users are informed decision makers looking for information. Prime customers with a Quora answer, deliver relevant ads besides content they’re reading, or capture their intent on the spot with Quora’s Lead Gen Forms.
Find shopping enthusiasts who find products, follow brands, discuss products, and purchase products online.
Two thirds of Quora users use the internet to research products and brands.
More likely to be a stakeholder
Place ads in front of key buyers. Quora users are 34% more likely to be senior decision makers at work.
More likely to oversee purchases
Quora users are 49% more likely to oversee IT, telecom, & technology business purchases.
Your time to shine
Establish a reputation for expertise.
Build authority and trust by providing unique answers to questions about your industry.
With the “Quora flywheel effect,” quality answers receive more engagement and higher distribution. Leverage content you already have to impart your brand’s knowledge to an audience of knowledge-seekers.
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The perfect balance
Deliver your message in a premium environment.
Quora’s top priority is quality content and user trust, so you’ll only appear alongside content that meets that high bar and aligns with your brand.
Since Quora’s early days, we’ve set mechanisms in place to ensure the platform feels safe and inclusive for all members. Even as we have grown to a community of more than 300 million monthly visitors, our systems ensure quality doesn’t degrade with scale. As a business, this means you can be confident that your message will only appear next to the highest quality content on Quora.
Quora is one of our highest-quality channels. Organic traffic coming from Quora has the highest visit-to-subscription conversion rate of any of our acquisition channels, and leads from Quora ads convert at 4-5x our other social channels.
Vice President of Marketing
Make it count
Need some inspiration
Resources to help you build your brand on Quora…
5 Ways to foster creativity on your team
5 Steps to a successful content strategy
Ready to get started?
Create your Quora account and start reaching your audience today.