With India’s Republic Day around the corner on 26th January, shoppers are gearing up for some of the year’s best deals and discounts. From the most anticipated e-commerce events like the Amazon Republic Day Sale, the Flipkart Republic Day Sale, and the Myntra Republic Day Sale to steal deals and discounts on fashion, electronics, and many more products and brands, the online buzz is all about finding the perfect bargain this Republic Day. This is the perfect time for advertisers to optimize their strategy and engage shoppers actively searching for Republic Day deals and discounts.
Why focus on Republic Day sales conversations in 2025?
Republic Day sales are a major draw for Indian consumers. Data shows a noticeable surge in shopping-related searches during this period, as customers look for offers like combo discounts, extended warranties, and easy EMI options. This presents a golden opportunity for advertisers to align their campaigns with these trends and capture attention where it matters most.
On Quora, views on content related to Shopping grow in the week leading up to January 26th as users look up Republic Day Sales dates, deals, and discounts and research products before making a purchase. Content views related to Amazon, E-Commerce, and Online Shopping spike during the popular sales days. Consumer Electronics is a popular category among Quora users during this time.
Republic Day Sale advertising on Quora
Quora, with its engaged and knowledge-seeking audience, is an underrated yet powerful platform for targeting shoppers during the Republic Day sales. Here’s how to make the most of it:
Leverage the spike in shopping and product-related questions
Focus on categories that shoppers are actively exploring. Questions related to fashion accessories, handsets, electronics, and home goods see significant growth during this time of the year.
Topics with high growth in questions on Quora during India’s Republic Day:
%
Electric Appliances
%
Home Decor
%
Buying Furniture
%
Sunglasses
%
Eyewear
%
Handbags and Purses
%
Samsung Mobile
%
Nokia Mobile Phones
%
Android Tablets
Targeting the relevant questions in these topics ensures you’re connecting with users who are interested in Republic Day deals and are actively researching before making purchases.
Start early and build buzz
Kick off your campaigns ahead of the sales to create awareness. Answer relevant questions on Quora, subtly highlighting your upcoming offers. Use this time to educate users about your brand’s unique offerings, like exclusive discounts or early-bird deals.
Highlight exclusive offers
Highlight your brand’s Republic Day sales with eye-catching Quora Ads. Mention coupon codes, flash deals, or limited-time offers to create urgency and encourage action.
Adopt a multi-touch strategy
Combine paid ads with organic answers from your brand’s Quora account. Address shopping-related queries directly and incorporate your products naturally into the conversation. This approach builds trust while promoting your sales.
Republic Day Sale shopping-related questions
Advertisers can look for questions that are likely to attract shoppers during the sales period, such as:
By targeting ads to these and similar questions, advertisers can connect directly with consumers who are in the decision-making phase of their purchase journey.
Use visual content
Highlight the festive spirit with engaging visuals or short videos.
Showcase benefits
Emphasize perks like free shipping or extended return policies to stand out.
Target seasonal keywords
Include terms like “Republic Day Coupons” and “Festive Deals”, or “Limited-Time Discounts” to capture attention.
Highlight customer testimonials
Share positive reviews to build trust and credibility.
Republic Day in India is more than a celebration of national pride—it’s a prime opportunity for shoppers to seize exciting sales and discounts. For Indian e-commerce, Republic Day sales mark a critical moment, and platforms like Quora offer advertisers a unique advantage. By tapping into consumer insights and running highly targeted campaigns, you can transform the festive excitement into lasting customer loyalty. Plan ahead, stay relevant, and maximize the potential of this vibrant shopping season!
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