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The role of UGC in your content strategy and why it’s important
Along with content created by businesses, it's not uncommon to find content from audiences. This is user-generated content (UGC). It’s recognized as...
Unlocking the power of gaming on Quora
The video game industry has quickly become one of the most popular and influential forms of entertainment. Video games can be played from the...
Why your company should have a page on Quora
Every business is interested in attracting new customers. Technology does not stand still, and to be competitive, businesses need to think about new...
As tech evolves, brands should be more human
Seasoned marketer Roshni Das takes us through her approach to new-age marketing and the necessary tools to drive it. As part of the afaqs! and Quora...
Indians are taking health and fitness seriously
COVID-19 has left an indelible mark on Indians' approach to health and wellness. The Sunrise Consumer Health and Nutrition Sector, a report by EY...
How to prioritize and manage digital advertising tasks
Everyone has their own process for reviewing data, making adjustments, and explaining why they do what they do when it comes to ongoing and...
25 Habits of successful digital marketers
Digital marketing is constantly changing, but there are ways you can make sure your campaigns stay in tip-top shape. If you have some downtime in...
How to build your personal brand on Quora
For a couple of years now, the topic of personal brand has been actively discussed in social networks. There are many personal branding guides...
India’s travel industry is ready for takeoff
At the World Travel Market 2022 in London, held in early November, India’s Tourism Ministry official recounted how the country’s tourism sector,...
Economic uncertainty and rising global inflation fail to foil Europeans’ travel plans
Global travel intent is rising, search windows are lengthening and travelers are investing in meaningful trips, according to the May 2022 report by...
The US travel industry outlook is as sunny as ever
“Three words define travel this summer: No Matter What”, remarked McKinsey’s July 2022 US Summer Travel Report. It found that leisure travel in the...
The Digital Wave in Education
We are living in a fast-changing world where upskilling is the key to staying in touch with the times. Post the pandemic, Education Technology...
Edtech trends in India reflect changing learning landscapes
Learning never stops; not even during a pandemic. There was, however, a shift in the medium of knowledge delivery, with educational technology...
How to use the holidays to get ahead
The pace of the business owner’s work-week can be so fast and so relentless that it can be hard to even conceive of what you’d do with two whole...
Don’t be an advertiser—be a content creator
"We have always believed in being a content creator rather than an advertiser" —Amul’s Jayen MehtaIn an interview with afaqs and Quora, Jayen Mehta,...
How to use your audience’s curiosity to power up intent
The content space is a busy place. India has approximately 80 million content creators, including video streamers, influencers, bloggers, creators...
Taking stock of Quora’s investment audience
Earning credibility in India’s buoyant stock market investing landscape Indians’ interest in stock market investing has increased exponentially...
What is brand safety? Checklist for protecting your brand when advertising online
Advertisers have more options than ever for placing their ads in the digital world. The increased visibility, however, also carries an increased...
7 Ways to grab your customers’ heartstrings (and spending power) this Christmas
With the season of giving just around the corner, our marketing is about to swing into high gear. But, with so many businesses vying for customers’...
How marketers can tap into the emerging mutual funds opportunity
Guiding high-intent mutual fund prospects through their product journey India’s vibrant mutual fund industry has over 2500 mutual fund schemes from...
How India’s insurance marketers can grow their addressable base through digital
Claiming a piece of the growing insurance pie Should it come as a surprise that despite India having one of the largest potential insurance markets...
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