Digital marketing is constantly changing, but there are ways you can make sure your campaigns stay in tip-top shape. If you have some downtime in between projects—even just a few minutes—check out these 25 evergreen best practices for digital marketers.
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Analyze the search query report and identify positive and negative keywords.
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Create a new ad copy for one of your underperforming campaigns.
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Find new channels or make efforts in existing ones to expand
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Write a blog post for your organization or a guest post for another.
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Put your competitor's search terms in and look at other ads for inspiration.
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Check conversion tracking to make sure everything is working correctly.
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Examine your reporting templates to see if anything needs to be updated or if other metrics/charts/etc. would help.
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Follow the ABT Method: Always Be Tracking, Always Be Transparent, and Always Be Testing.
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Visit your website and look for ways to remove barriers between discovery and conversion.
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Ensure you have everything complete on your channel maintenance task checklist.
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Answer the latest Quora for Business questions, scroll through #PPCChat tweets, or read up on ICYMI posts at https://officialppcchat.com.
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Take a training or certification course for any social or search channel.
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Share, post, or comment on other social media platforms. Those channels provide you with so many valuable nuggets for digital advertising that you won't regret focusing on them.
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Identify opportunities to make your messaging more valuable and relevant by revisiting your customer personas.
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Send out thank you's to customers with no strings attached.
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Be proactive and think of new testing or experiment opportunities that you can keep in mind for the future.
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Check all your landing pages for mobile and tablet friendliness.
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Audit your email nurture campaigns to ensure the messaging is relevant and timely.
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Update an existing competitor analysis or do one if you still need to.
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Take a close look at all of your negatives. A negative that you added years ago may be relevant now.
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Look at your in-channel results more closely to see if there are other optimizations you can make.
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Share industry insights with your team about your top channels or verticals.
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Explore Universal Analytics or GA4 to look for interesting data that can be shared or implemented.
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Ensure the team uses up-to-date character documents, image sizes, UTM instructions, and other commonly used documents.
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