Entertainment on Quora | EMEA
Where multimedia meets
From musicians to actors, Quora is home to thousands of creatives and entertainment fans. While interest in the arts spiked during the COVID-19 pandemic, people around the world continue to visit Quora to learn about and discuss their favorite, games, movies, and musicians.
Game days gone virtual
The growing popularity of esports teams, coupled with the development of streaming platforms, has made the global gaming community flock to the internet. Quora users are no exception. According to a Global Web Index survey, Quora’s EMEA* users are:
%
more likely to play a game online with their friends
%
more likely to be interested in esports
%
more likely to livestream their gameplay
In the same survey, Quora users are actively participating as game buyers, esports spectators, and even streamers. This gives businesses the opportunity to reach both creators and consumers of game content on Quora.
Quorans on the go
Mobile gaming is huge on Quora, with 75% of Quora’s EMEA users using a smartphone to play games. And they are not just downloading games. Quora users are also making purchasing decisions.
Quora users are:
%
more likely to purchase a mobile game
%
more likely to make an in-app purchase
%
more likely to purchase an in-game item or feature
75% of Quora users access the platform via mobile devices. With the holidays coming up, there is no better time to reach Quora’s engaged gaming community with an App Install campaign.
Taking entertainment offline
Gaming is not the only entertainment thriving on the internet. Music and video streaming services have solidified their positions in the Quora community.
%
of Quora users use the internet to listen to music
%
of Quora users use the internet to watch tv or movies
Online discussions have also grown substantially, with multiple shows and artists experiencing 100-1000+% more views on their Quora topics compared to the previous year.
